Online reputation management is an uphill battle for every small business. In a June 2008 study conducted by Opinion Research Corp., 83% of consumers say online customer reviews influence their purchase decisions. It seems that the Internet’s ability to connect consumers has proven its staying power.
In a market where word of mouth and online reviews weigh heavily on consumer minds, small businesses need to be proactive in making sure customers (old and new) have access to fair representations of your services. While there is no simple solution for curing online reputation woes, there are a few things you can do to help your business take matters into your own hands.
Working with a vendor offers certain advantages to a business. For example, ordering becomes a simple process and overall efficiency is improved. In most cases, the business enjoys a cost savings as well as less stress. Overall, the right vendor can make life easier for a business owner.
But there are lots of things to consider before going into business with a vendor. One of the top priorities is how that relationship will affect the future of your business.
Besides finding a vendor that can meet your needs, it is also important to find one that has good reputation. Associating with a company that is less than reputable can reflect poorly on your business.