Launching your own business might have been your lifelong dream, but this is not a destination, in fact, your journey has just become. Besides daily business challenges like taxes, staff necessities or marketing strategies, another crucial aspect should also consider is improving your managements skills. If you want your small business to thrive, you need to know how to guide everyone toward success. Let’s look at these basic abilities that can help you become the perfect leader for your business. (more…)
For small business owners, there are many challenges to introducing and growing a new company. How can you establish yourself in a new market? How can you attract clients? One tactic that can help address these questions, yet often goes overlooked, is corporate gifting. Corporate gifts are small tokens of gratitude that, given on appropriate occasions, remind the individuals important to your business that you value them. Done efficiently, it can benefit every aspect of your business. (more…)
We know that visual content can increase the amount of time users spend consuming content, but do you know why? It’s all thanks to neuroscience, or the impact that certain marketing aspects have on the brain. For that reason, marketers have coined a new phrase: neuromarketing.
The short definition of neuromarketing is the use of neuroscience tools and theories to help businesses better understand consumers and attract their attention. Neuromarketing is a relatively new trend in the marketing universe, but it’s already shown some impressive advantages over traditional advertising techniques. If nothing else, it’s helped to close the gap between marketers and everyday customers. (more…)
Oodles of myths and misconceptions swirl around sales tax. Even the savviest online sellers can get confused about sales tax for a number of reasons. For one, sales tax is governed by the state level and every state is different. Also, sales tax guidance is often written in legalese and jargon that no busy business owner has time to decipher!
We dispel these myths and misconceptions every day at TaxJar, so I thought I would share the most prevalent of them with you here. (more…)
Summer is coming to a close, which means that people are trekking away from the beach and back to their jobs. The fall season can be an especially hectic time for business owners, with Black Friday and the holidays lurking on the horizon. Getting back to the grind (and, let’s be honest, just facing reality) can be difficult after any length of vacation. Luckily, we have a few tips to help get your head out of the sand. (more…)
As a small business owner, every penny you spend is heavily weighed. Which is understandable since you can’t afford to lavishly spend on every whim without cutting into an important budget. For this reason, small business owners often ask themselves if the cost for an app is worth it or should development be pushed to the following year? In fact, an app is more of an investment rather than an expense. Sure, it will cost you funds upfront, but the benefits and potential revenue are exponentially better than leaving your business without one. Here’s why: (more…)
They say laughter is the universal language. They also say that about math and music, but that’s beyond the point. If you think about the articles, blog posts, TV shows, etc. that you remember the most, you will notice they all appeal to either your intellect, your emotions, or your sense of humor. While not everyone can get on board with having their mind blown or their sensitive side tapped into, most—if not all—people enjoy a good laugh every now and then.
Humor is an incredibly effective tool to use in content marketing because it allows your company to be more relatable. When using humor correctly, a company elicits memorable and persuasive messages to its audience as more of a friend than a business. The best part: your company doesn’t have to be all rainbows and ponies in order to make humor work in your content. Industries that are deemed “boring businesses” can use humor just as effectively as companies that sell more exciting products. (more…)
For small business owners, what’s the biggest challenge when it comes to running an organization? It’s not innovating new ideas, developing creative marketing campaigns, or even selling products. The single biggest challenge is managing human capital. In other words, it comes down to hiring and leading the right people. (more…)
The business world today is becoming increasingly risky and unpredictable. Therefore, if you are a business owner, you need to be more careful about the deals and contracts you get involved in. While it is not possible to completely eliminate the element of risk, there are steps you can take to mitigate it. Having a surety bond is one of the best ways of protecting yourself when it comes to contracts and agreements. (more…)
All of us are fascinated by the idea of robots in our homes, in public spaces, and in the workplace. But we see them as both a cause for excitement and for fear; they are marvelled and yet we are threatened by them. They have become such an ingrained part of our imagined future that we find it difficult to see them in our present. (more…)