Sometimes a company is left functioning in an out-of-date mode of operation. It might be because the owner is too tight with the company purse strings. It might be because a company has difficulty obtaining top talent for filling key positions. While the reasons and excuses are numerous, often the real problem is that the people in charge simply do not know how to identify and enact meaningful change. This is especially the case when it comes to revamping a company’s IT department. Here are a few ideas to help a company bring its IT department into the 21st century. (more…)
Holding regular training programs for your salesforce is crucial for the success of your organization. Employees that are well-trained will carry out their tasks more effectively, thus enhancing your chances of achieving your business goals. However, training should not just be held as a ritual or formality. An ineffective training program will only end up being a huge waste of time and money.
Summer is the season to take the time to enjoy the beautiful weather. It’s also when the sun is out a little longer, allowing us more time to enjoy the hobbies we love. Be it knitting a sweater or organizing a softball game with friends, summertime is the best time to make, create and build on the things we love. For young entrepreneurs, it is also the best time to take those hobbies to the next level. There is nothing greater than creating a successful business doing the things you love, especially when you can start today. Below are some tips to spend the least amount of money while still making sure your new business is off to a successful start: (more…)
We all try to be in-tune with customers: sending surveys, providing feedback forms, offering round-the-clock support, and monitoring social media channels 24/7. But even if you respond to every comment, positive and negative, you’re not hearing from your most valuable customers. And it’s due to one common prejudice: survivor’s bias. (more…)
Consumers spend millions of dollars on gift cards every year, especially during the holiday seasons. Offering gift cards can be a very lucrative strategy for increasing your business profits. Whether an egift card or a plastic gift card, every business needs to have some kind of gift card program.
Here are some of the ways your business can benefit from gift cards: (more…)
Running a business is a full-time job. Thankfully, there are a lot of really useful tools out there to help entrepreneurs run things smoothly. We asked our small business experts what their favorite tools are for running their businesses.
Here’s what they had to say…
“Without a doubt, our business would not be able to function without Google Drive. It’s free and we are able to share our documents with our business partners in other countries. We can even work together simultaneously on the same document. We use documents, spreadsheets and templates for invoices and other forms. It’s easy to insert our logos, signatures and other proprietary information.” –Jacquie Whitt, Adios Adventure Travel (more…)
Tides are a fluctuation – rising and falling from forces exerted by the sun, the moon, and the Earth’s rotation. Depending on where you are on Earth, sea levels are subject to any number of external forces such as wind, inclement weather, land masses and changing shorelines. By collecting and reviewing data on tides humans have been able to navigate the globe with some level of predictability. The same holds true for business. Collecting data from many sources, compiling, and analyzing it can help improve the way you navigate through your current business environment and provide a measure of predictability as you move ahead. Here are four factors to consider as you work towards your goal:
We have all been suffering from soporific presentations. So why annoy clients any longer with those dreary, monotone meetings? To be ahead of the pack, it needs more than traditional slides. A key to success can be the method of mind-mapping: Organizing information through visually prepared one-page depictions not only keeps the audience engaged; it also clarifies complex correlations and shows benefits and possible solutions in one spot. As mind-mapping pioneers, business consultants have gathered much experience in applying this brain-friendly way of presenting information. Any entrepreneur could learn from that. (more…)
Business managers around the world are always worrying about how to promote their firm. Excellent advertising is at the heart of any successful company. That is why this aspect of their work is crucial. When it comes to promotions, there are hundreds of different ways to go.
These days, there is a great emphasis on digital advertising and the benefits that come with it. While there are doubtless many advantages to this form of marketing, you should not rely on it alone. Let’s say you were a fisherman and you came across three ponds. What would you do? Would you try to catch fish in just one of the ponds and hope for the best? Or, would you set up nets in all three? The answer is obvious. Now, imagine those ponds were media forms. One is print media; one is digital media, and the last one is outdoor media. You need to set up strategies for each of these things if you want to get a mass customer base. (more…)
You want to start a business at the right time, right?
Traditionally, a few decades of working life mean that you would start winding down in business and start thinking about retirement, not start a business over 50. But in the new age of free and abundant information that encourages entrepreneurialism in myriad forms, some believe life after 50 is a perfect situation in which to start a business. You’ve learned a lot and have time and financial stability on your side. Let’s have a look at what this means: (more…)