We all try to be in-tune with customers: sending surveys, providing feedback forms, offering round-the-clock support, and monitoring social media channels 24/7. But even if you respond to every comment, positive and negative, you’re not hearing from your most valuable customers. And it’s due to one common prejudice: survivor’s bias. (more…)
Consumers spend millions of dollars on gift cards every year, especially during the holiday seasons. Offering gift cards can be a very lucrative strategy for increasing your business profits. Whether an egift card or a plastic gift card, every business needs to have some kind of gift card program.
Here are some of the ways your business can benefit from gift cards: (more…)
Running a business is a full-time job. Thankfully, there are a lot of really useful tools out there to help entrepreneurs run things smoothly. We asked our small business experts what their favorite tools are for running their businesses.
Here’s what they had to say…
“Without a doubt, our business would not be able to function without Google Drive. It’s free and we are able to share our documents with our business partners in other countries. We can even work together simultaneously on the same document. We use documents, spreadsheets and templates for invoices and other forms. It’s easy to insert our logos, signatures and other proprietary information.” –Jacquie Whitt, Adios Adventure Travel (more…)
Tides are a fluctuation – rising and falling from forces exerted by the sun, the moon, and the Earth’s rotation. Depending on where you are on Earth, sea levels are subject to any number of external forces such as wind, inclement weather, land masses and changing shorelines. By collecting and reviewing data on tides humans have been able to navigate the globe with some level of predictability. The same holds true for business. Collecting data from many sources, compiling, and analyzing it can help improve the way you navigate through your current business environment and provide a measure of predictability as you move ahead. Here are four factors to consider as you work towards your goal:
We have all been suffering from soporific presentations. So why annoy clients any longer with those dreary, monotone meetings? To be ahead of the pack, it needs more than traditional slides. A key to success can be the method of mind-mapping: Organizing information through visually prepared one-page depictions not only keeps the audience engaged; it also clarifies complex correlations and shows benefits and possible solutions in one spot. As mind-mapping pioneers, business consultants have gathered much experience in applying this brain-friendly way of presenting information. Any entrepreneur could learn from that. (more…)
Business managers around the world are always worrying about how to promote their firm. Excellent advertising is at the heart of any successful company. That is why this aspect of their work is crucial. When it comes to promotions, there are hundreds of different ways to go.
These days, there is a great emphasis on digital advertising and the benefits that come with it. While there are doubtless many advantages to this form of marketing, you should not rely on it alone. Let’s say you were a fisherman and you came across three ponds. What would you do? Would you try to catch fish in just one of the ponds and hope for the best? Or, would you set up nets in all three? The answer is obvious. Now, imagine those ponds were media forms. One is print media; one is digital media, and the last one is outdoor media. You need to set up strategies for each of these things if you want to get a mass customer base. (more…)
You want to start a business at the right time, right?
Traditionally, a few decades of working life mean that you would start winding down in business and start thinking about retirement, not start a business over 50. But in the new age of free and abundant information that encourages entrepreneurialism in myriad forms, some believe life after 50 is a perfect situation in which to start a business. You’ve learned a lot and have time and financial stability on your side. Let’s have a look at what this means: (more…)
With St. Patrick’s Day quickly approaching, we’ve got luck on the brain! Running a business takes a huge amount of work, but, ask any entrepreneur, and they’ll always tell you that there’s a little bit of luck involved.
We asked our small business owners what the luckiest thing to happen to them and their business was. Here’s what they had to say…
“My small business was lucky enough to acquire a massive client right at the end of our launch. As I finished my speech he asked, “Are you accepting paying clients?” Needless to say, he is now a client. It put the icing on the cake that was the launch of my business.” –Bryant McNamara, Initial PR (more…)
This year’s tax filing deadline of April 18, 2016 will be here before you know it. Whenever you get around to doing your taxes, be sure to use these time and money-saving tips:
- File sooner rather than later! Rushing to finish your taxes at the last minute can easily lead to avoidable typos. If you’re waiting to file because you owe taxes, you can still e-file now – just schedule your payment any time before April 18. (Calendar year S and C corporation returns are due March 15. Personal 1040 and partnership 1065 returns are due April 18). Filing earlier may also reduce the chance for tax return identity theft. The sooner your return is filed, the less opportunity there is for someone to file a fraudulent tax return using your name and Social Security number.
When it comes to email marketing, the email subject line is probably the most vital element. A well crafted subject line will grab the attention of your audience and compel them to read the content. However, a poor headline will cause your email to be ignored or even deleted. Therefore, the quality of your subject lines can make or break your email marketing campaign.
Here are some tips for writing email headlines which will enhance your open rates: (more…)