The business world today is becoming increasingly risky and unpredictable. Therefore, if you are a business owner, you need to be more careful about the deals and contracts you get involved in. While it is not possible to completely eliminate the element of risk, there are steps you can take to mitigate it. Having a surety bond is one of the best ways of protecting yourself when it comes to contracts and agreements. (more…)
All of us are fascinated by the idea of robots in our homes, in public spaces, and in the workplace. But we see them as both a cause for excitement and for fear; they are marvelled and yet we are threatened by them. They have become such an ingrained part of our imagined future that we find it difficult to see them in our present. (more…)
Automation is discussed a lot, but it’s not always been well defined. Essentially, the process of automation requires removing human components of business procedures and operations and replacing them with more inexpensive computer-based systems.
Marketing automation is important because, when used well, it can increase the value of the business. On the other hand, automated calculators, though plentiful and easily accessible, do not generate accurate values for an online business and should be avoided. (more…)
In today’s increasingly competitive business world, maintaining a high standard of customer service is very important for survival. This is why every growing organization needs to have a call center to handle everything from emails and calls, to text messages and web chats. Such operations can be run in-house or outsourced to specialized service providers. Having an in-house call center can be very costly, requiring a significant investment in technology, equipment and facilities. In addition, a lot of energy and time is spent on training staff and sustaining operations.
Here are some of the reasons you should consider call center outsourcing: (more…)
As a management consultant, I’ve seen many business leaders struggle to delegate. Whether it’s a reluctance to let go of responsibilities, or failure to bring in professional management to deal with burgeoning administrative workloads, failure to delegate can stop business growth in its tracks.
In this article I want to look at the art of delegation and how an approach known as ‘monkey management’ can help increase workplace productivity at all levels of management. (more…)
Finding new customers is one of the key issues challenging small businesses today. Despite knowing how important word-of-mouth referrals can be in driving business growth, it’s not always easy to work out exactly how to get more of them.
So why not take the hard work out of the process and put some strategies in place that will naturally generate more customer referrals for you? Here are some ideas to try. (more…)
Web analytics is very crucial for the success of any business that has a website. It provides important data can be used to evaluate the progress of a business and thus make appropriate improvements. However, this requires choosing the right web analytics software for your business. With the numerous solutions in the market, choosing one can be a very daunting task.
Here are some of the things you need to consider when choosing a web analytics tool: (more…)
In today’s age of digital marketing, offline marketing activities may seem outdated and old fashioned. But despite them being around for decades offline marketing activities like billboards and flyers still bring in great ROI.
Startups cannot afford to ignore any revenue generating channel let alone ones that have been tried and tested and found out to be true workhorses for all marketers.
Offline marketing channels include everything that helps get the word out about your product and business. Visiting cards, brochures, office stationery and even the branding methods you use in trade fairs all can be counted as effective means of offline marketing. (more…)
Sometimes a company is left functioning in an out-of-date mode of operation. It might be because the owner is too tight with the company purse strings. It might be because a company has difficulty obtaining top talent for filling key positions. While the reasons and excuses are numerous, often the real problem is that the people in charge simply do not know how to identify and enact meaningful change. This is especially the case when it comes to revamping a company’s IT department. Here are a few ideas to help a company bring its IT department into the 21st century. (more…)
Holding regular training programs for your salesforce is crucial for the success of your organization. Employees that are well-trained will carry out their tasks more effectively, thus enhancing your chances of achieving your business goals. However, training should not just be held as a ritual or formality. An ineffective training program will only end up being a huge waste of time and money.