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How to Efficiently Deliver Client Presentations to Busy Executives Using a Mind Map

We have all been suffering from soporific presentations. So why annoy clients any longer with those dreary, monotone meetings? To be ahead of the pack, it needs more than traditional slides. A key to success can be the method of mind-mapping: Organizing information through visually prepared one-page depictions not only keeps the audience engaged; it also clarifies complex correlations and shows benefits and possible solutions in one spot. As mind-mapping pioneers, business consultants have gathered much experience in applying this brain-friendly way of presenting information. Any entrepreneur could learn from that. (more…)

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Printed Banners are Excellent Advertising Tools

Business managers around the world are always worrying about how to promote their firm. Excellent advertising is at the heart of any successful company. That is why this aspect of their work is crucial. When it comes to promotions, there are hundreds of different ways to go.

These days, there is a great emphasis on digital advertising and the benefits that come with it. While there are doubtless many advantages to this form of marketing, you should not rely on it alone. Let’s say you were a fisherman and you came across three ponds. What would you do? Would you try to catch fish in just one of the ponds and hope for the best? Or, would you set up nets in all three? The answer is obvious. Now, imagine those ponds were media forms. One is print media; one is digital media, and the last one is outdoor media. You need to set up strategies for each of these things if you want to get a mass customer base. (more…)

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Starting a Business Over the Age of 50

You want to start a business at the right time, right?

Traditionally, a few decades of working life mean that you would start winding down in business and start thinking about retirement, not start a business over 50. But in the new age of free and abundant information that encourages entrepreneurialism in myriad forms, some believe life after 50 is a perfect situation in which to start a business. You’ve learned a lot and have time and financial stability on your side. Let’s have a look at what this means: (more…)

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Experts Weigh In: What’s the luckiest thing to happen to you and your business?

With St. Patrick’s Day quickly approaching, we’ve got luck on the brain! Running a business takes a huge amount of work, but, ask any entrepreneur, and they’ll always tell you that there’s a little bit of luck involved.

We asked our small business owners what the luckiest thing to happen to them and their business was. Here’s what they had to say…

“My small business was lucky enough to acquire a massive client right at the end of our launch. As I finished my speech he asked, “Are you accepting paying clients?” Needless to say, he is now a client. It put the icing on the cake that was the launch of my business.” –Bryant McNamara, Initial PR (more…)

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5 Easy Tips to Make Tax Time Less Taxing

This year’s tax filing deadline of April 18, 2016 will be here before you know it. Whenever you get around to doing your taxes, be sure to use these time and money-saving tips:

  1. File sooner rather than later! Rushing to finish your taxes at the last minute can easily lead to avoidable typos. If you’re waiting to file because you owe taxes, you can still e-file now – just schedule your payment any time before April 18. (Calendar year S and C corporation returns are due March 15. Personal 1040 and partnership 1065 returns are due April 18). Filing earlier may also reduce the chance for tax return identity theft. The sooner your return is filed, the less opportunity there is for someone to file a fraudulent tax return using your name and Social Security number.

(more…)

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Tips for Writing Effective Email Subject Lines

When it comes to email marketing, the email subject line is probably the most vital element. A well crafted subject line will grab the attention of your audience and compel them to read the content. However, a poor headline will cause your email to be ignored or even deleted. Therefore, the quality of your subject lines can make or break your email marketing campaign.

Here are some tips for writing email headlines which will enhance your open rates: (more…)

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Enter to Win $500 In MyCorporation’s #ILoveMyBusiness Contest

People become entrepreneurs for a variety of reasons- they can’t stand the corporate lifestyle, they want to become the master of their own destiny, or they’ve had a dream of opening a business for as long as they can remember. People stay entrepreneurs because they love what they do.

In celebration of Valentine’s Day, we want to see all the ways you love your business. And we’re giving away $500 to one lucky winner through our “#ILoveMyBusiness” photo contest!

Entering is simple. Submit a photo showcasing why you love your business to contest@mycorporation.com along with a description of what’s going on in the photo in 25 words or less, the name of your business, and your company URL. The more creative  the photo is, the better – we really want to see the love in the photo!

Deadline for submissions is February 29th, and the winner will be emailed March 1st, so start snapping photos now to enter in! Limit one picture per entry applicant. For more information on the contest, rules, and additional questions, visit our website at contest.mycorporation.com.

Good luck, entrepreneurs! We’re excited to see all the ways you love your business!

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How to Leverage Webinars for Content Marketing

Nowadays, companies all over the world are increasingly using webinars for hosting online meetings, workshops, lectures, presentations and training events. Such web conferences eliminate the necessity for travel, thus saving you money and time. In addition, they allow you to reach participants anywhere in the globe.

However, many companies make the mistake of approaching webinars as one-off events. The fact is that the material from your webinars can come in handy in many different ways for your content marketing strategy. (more…)

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Why New Software Isn’t Going to Solve Your Management Problems

When deadlines are missed and goals aren’t met, it is a manager’s instinct to identify a quick solution. What tool can we use to streamline our process, or enable better communication?

It is tempting to think that lagging productivity is something that can just be solved through technology. And it’s just as tempting to assume that these problems never stem from deeply rooted issues with employee morale, how teams coordinate, and managerial standards. (more…)

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