Summer is coming to a close, which means that people are trekking away from the beach and back to their jobs. The fall season can be an especially hectic time for business owners, with Black Friday and the holidays lurking on the horizon. Getting back to the grind (and, let’s be honest, just facing reality) can be difficult after any length of vacation. Luckily, we have a few tips to help get your head out of the sand. (more…)
As a small business owner, every penny you spend is heavily weighed. Which is understandable since you can’t afford to lavishly spend on every whim without cutting into an important budget. For this reason, small business owners often ask themselves if the cost for an app is worth it or should development be pushed to the following year? In fact, an app is more of an investment rather than an expense. Sure, it will cost you funds upfront, but the benefits and potential revenue are exponentially better than leaving your business without one. Here’s why: (more…)
They say laughter is the universal language. They also say that about math and music, but that’s beyond the point. If you think about the articles, blog posts, TV shows, etc. that you remember the most, you will notice they all appeal to either your intellect, your emotions, or your sense of humor. While not everyone can get on board with having their mind blown or their sensitive side tapped into, most—if not all—people enjoy a good laugh every now and then.
Humor is an incredibly effective tool to use in content marketing because it allows your company to be more relatable. When using humor correctly, a company elicits memorable and persuasive messages to its audience as more of a friend than a business. The best part: your company doesn’t have to be all rainbows and ponies in order to make humor work in your content. Industries that are deemed “boring businesses” can use humor just as effectively as companies that sell more exciting products. (more…)
For small business owners, what’s the biggest challenge when it comes to running an organization? It’s not innovating new ideas, developing creative marketing campaigns, or even selling products. The single biggest challenge is managing human capital. In other words, it comes down to hiring and leading the right people. (more…)
The business world today is becoming increasingly risky and unpredictable. Therefore, if you are a business owner, you need to be more careful about the deals and contracts you get involved in. While it is not possible to completely eliminate the element of risk, there are steps you can take to mitigate it. Having a surety bond is one of the best ways of protecting yourself when it comes to contracts and agreements. (more…)
All of us are fascinated by the idea of robots in our homes, in public spaces, and in the workplace. But we see them as both a cause for excitement and for fear; they are marvelled and yet we are threatened by them. They have become such an ingrained part of our imagined future that we find it difficult to see them in our present. (more…)
Automation is discussed a lot, but it’s not always been well defined. Essentially, the process of automation requires removing human components of business procedures and operations and replacing them with more inexpensive computer-based systems.
Marketing automation is important because, when used well, it can increase the value of the business. On the other hand, automated calculators, though plentiful and easily accessible, do not generate accurate values for an online business and should be avoided. (more…)
In today’s increasingly competitive business world, maintaining a high standard of customer service is very important for survival. This is why every growing organization needs to have a call center to handle everything from emails and calls, to text messages and web chats. Such operations can be run in-house or outsourced to specialized service providers. Having an in-house call center can be very costly, requiring a significant investment in technology, equipment and facilities. In addition, a lot of energy and time is spent on training staff and sustaining operations.
Here are some of the reasons you should consider call center outsourcing: (more…)
As a management consultant, I’ve seen many business leaders struggle to delegate. Whether it’s a reluctance to let go of responsibilities, or failure to bring in professional management to deal with burgeoning administrative workloads, failure to delegate can stop business growth in its tracks.
In this article I want to look at the art of delegation and how an approach known as ‘monkey management’ can help increase workplace productivity at all levels of management. (more…)
Finding new customers is one of the key issues challenging small businesses today. Despite knowing how important word-of-mouth referrals can be in driving business growth, it’s not always easy to work out exactly how to get more of them.
So why not take the hard work out of the process and put some strategies in place that will naturally generate more customer referrals for you? Here are some ideas to try. (more…)