5 Tips for Launching a Successful Online Store

When you decide to start a business, optimism and excitement abound. You work tirelessly to ensure your business has solid fundamentals across legal, product and more but as launch day for your online store approaches, a myriad of new details and competing priorities can leave you feeling anxious. Here are 5 areas of focus that should top your list to help you successfully launch your store.

Put your best foot forward

One often sees online stores fail in one crucial area: properly and beautifully showcasing their products. Despite a strong product line, customers can misconstrue poor picture quality for poor product quality. Don’t fall into this trap! Follow these simple guidelines and display your most important site assets, your products, in the best possible light.


Is Your Business on the Right Track? Take the Quiz and Find Out!

This guest post is brought to you by WePay – the easiest way to accept credit cards online.

How well do you know your company? You may think you know your company like the back of your hand, but every business owner needs a little reminder to take a look at the big picture. Take the following quiz and think where you’re headed and if that’s the direction you want.

Question: Who are my customers?


Keeping Business Momentum Moving During the First Quarter and Beyond

Business profitability moves in a cyclical pattern. Typically, the first quarter of the New Year is the slowest, and is often the most difficult to survive, particularly for small businesses. It’s natural that sales taper off during this time of year – customers are recovering from their holiday spending, they’re preparing to pay Uncle Sam what they owe and the winter doldrums have set in as well. However, there are a few things that you can do to help ensure that you keep your business moving forward.


5 Reasons You Just Lost a Sale on Your Website

How painful is it as a business owner to watch a customer pick up an item and put it right back down? You always wonder what their thought process is, especially when they’re so excited to grab it in the first place.

When you sell online, you don’t even have the luxury of watching them pick it up in the first place. You’re simply left to wonder why you haven’t sold as much this month as you did the previous. However, there are several reasons why you’re actively chasing customers away and not even be aware of it. Here are five things your customers are saying about your website right now.

1. “Where do I go?”



7 Tips to Creating the Best Online Shopping Experience for Customers

Catering to customers online is a huge benefit to retail store owners.  However, e-tailing is different from in-store retailing, and store owners need to stay aware of the differences in order to maximize the benefit of selling online.  To ensure the best online shopping experience possible for your customers, take into consideration these seven tried and true techniques.

1. Make it easy for customers to find your website. Improve your marketing both online and off. Make sure you understand how to use your site analytics to find out more about how users are finding your site – is it through Google or other search engines? Referrals from other websites? Analyze how customers are finding you and compare your search engine ranking for various terms to that of your competition. Consider using AdWords or other advertising, email marketing, and social media marketing to ensure you get your target audience to your website. (more…)


How to Curb the Fear of Cold Calling

“Hello? Is (insert name) available please?”

For anyone who works in a sales driven job, they know just how daunting it can be at first to face the fear of calling strangers and asking for a sale. Termed ‘cold calling’ in the business world, this is one of the most commonly cited fears for many in the industry, from both new employees, and experienced workers.

But many also have a fear in calling in general and if your office is quite quiet, it can be daunting picking up the phone knowing that everyone is listening. (more…)


5 Tips on How to Reach Cold Calling Success

Cold calls are a difficult part of any job, and if this is what you do full time, it can be a disheartening fact that the majority listening in on the other line just aren’t interested in what you are selling.

This may not have much to do with your own personal sales skill set, but there are also a few ways how you can make improvements to your selling ratio with a simple attitude change. Working full time in this field means you could make up to 100 calls in a day and it’s rare that all of these calls will be as enthusiastic or receive your full attention. It’s easier to be chipper and upbeat with your first call of the day, than with the call you make five minutes before the end of the workday. (more…)


Guest Post: How to Get the Most Out of Customer Feedback

You’ve just finished the end of your business quarter. Yes, it was busy and stressful, but thankfully very unlike the scene one of your colleagues described for his quarter’s end. He relayed a tale of sales staff pulling out their hair, piles of unsigned contracts, sales slipping left and right, emails unanswered and phone calls unresponsive. Fortunately for you, you not only met your sales numbers, you exceeded them. As a matter of fact, you’ve met your sales goal for the last three quarters. Your boss is pleased, your colleagues are envious, and your customers—they love you! What makes your clients different than the guy one office over? It’s no secret—happy customers are not only loyal, they will increase your overall success. How can you maintain this satisfaction? Let’s take a look: (more…)