There is not a single business on the planet that does not have an online presence. Any enterprise that hopes to be successful must employ the internet. You can promote your business online to an audience of billions. Even better is the fact that you can sell your products right from the comfort of your home through your website. However, owning a website is not as simple as getting a random site set up for you. (more…)
Given that Google changes its algorithms a whopping 500 times a year, no SEO expert can afford to carry that name unless they dedicate themselves to continually updating their skills to remain relevant to clients. The best way for this to happen is keeping an eye out for any upcoming trends that will have an effect on online marketing techniques, and applying them to give your clients a competitive edge. The following are a few of these trends. (more…)
The thought of doing SEO yourself frightens most business owners, but it’s not as hard as you think. Sure, a full on SEO campaign might be challenging to do on your own. But believe me, EVERY business owner can do what I’m about to show.An effective SEO campaign consists of 4 things:
- Technical Optimization
Every SEO campaign starts with identifying keywords. These keywords are what people will search in Google to find your website. They need to be relevant to what you offer. (more…)
It’s common for entrepreneurs to put a lot of thought into naming their businesses, but, oftentimes, the domain name doesn’t get nearly the same amount of attention. In an age when every business is checked out online prior to becoming a customer, a brand’s online identity is just as important as the business name.
Here are some tips to choose the best domain name for your business from both a branding and SEO perspective: (more…)
There are three things that businesses cannot afford to lack nowadays and they are related to each other. The first one is a website. You cannot do without a website in this day and era. The second one is a social media account- actually several social media accounts. Thirdly, you cannot afford to do without search engine optimization services today. SEO is the reason why some businesses are very successful and others are not all that successful. To some extent the search engines run your business. They decide who is going to get to the top of their results pages and who will lag behind. (more…)
You’ve been hearing about the increase in mobile online traffic for several years now. As we approach the end of 2015, we can see that the predictions were by and large correct. Mobile has indeed become a force to be reckoned with.
A 2015 report from KPCB shows us that 51% of consumers’ Internet time now happens on mobile devices. That is compared to 42% for desktops and laptops. Five years ago people spent less than 1 hour per day on mobile devices. That number has now jumped to 3 hours. (more…)
When customers perform online searches related to your products and services, it is important to appear high on the search results page. This will lead to them clicking through your site and will enhance the credibility of your business. (more…)
Starting any business venture is difficult, but SEO is an even more challenging profession. While the market is more receptive to SEO and investing in online marketing than it was a few years back, the competition has grown to astronomical proportions. From huge firms to freelancers, many companies have become real forces to be reckoned with.
SEO, however, will continue to grow in importance in the future, as more businesses establish their online presence. However, if you are to succeed in your venture as an SEO entrepreneur, then you must run a tight ship, and focus on creating a brand that will last long after you’re due to retire. (more…)
If you don’t have a blog on your business site as of yet, you’ve already been left in the dust. The good news is that you can still recover pretty quickly if you take some proactive steps right now. Why is a blog important? Because search engines are now tracking the content of blogs and basing rankings on the quality and quantity of blog posts initiated on business sites! Having a business blog is just part of the equation if you hope to grow your business! (more…)
While a lot of salespeople will tell you otherwise, search engine optimization (SEO) isn’t for everyone. It can be expensive and often takes months or years to develop a sizeable return on investment. For a lot of small- to mid-sized business owners, the expense of SEO, which often starts at around $1,000 a month, is a difficult burden to take on. While every site should do SEO, not every site should pay for it. If you answer ‘yes’ to the following 5 questions, you’re probably ready to hire an SEO company. (more…)