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4 Simple “DIY” SEO Techniques

The thought of doing SEO yourself frightens most business owners, but it’s not as hard as you think. Sure, a full on SEO campaign might be challenging to do on your own. But believe me, EVERY business owner can do what I’m about to show.An effective SEO campaign consists of 4 things:

  • Keywords
  • Content
  • Technical Optimization
  • Backlinks

Keyword Research

Every SEO campaign starts with identifying keywords. These keywords are what people will search in Google to find your website. They need to be relevant to what you offer. (more…)

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How to Choose The Best Domain Name For Your Business

It’s common for entrepreneurs to put a lot of thought into naming their businesses, but, oftentimes, the domain name doesn’t get nearly the same amount of attention. In an age when every business is checked out online prior to becoming a customer, a brand’s online identity is just as important as the business name.

Here are some tips to choose the best domain name for your business from both a branding and SEO perspective: (more…)

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How Social Media Activity Promotes Your Business SEO Activities

There are three things that businesses cannot afford to lack nowadays and they are related to each other. The first one is a website. You cannot do without a website in this day and era. The second one is a social media account- actually several social media accounts. Thirdly, you cannot afford to do without search engine optimization services today. SEO is the reason why some businesses are very successful and others are not all that successful. To some extent the search engines run your business. They decide who is going to get to the top of their results pages and who will lag behind. (more…)

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What is App SEO and Do You Need It?

You’ve been hearing about the increase in mobile online traffic for several years now. As we approach the end of 2015, we can see that the predictions were by and large correct. Mobile has indeed become a force to be reckoned with.

A 2015 report from KPCB shows us that 51% of consumers’ Internet time now happens on mobile devices. That is compared to 42% for desktops and laptops. Five years ago people spent less than 1 hour per day on mobile devices. That number has now jumped to 3 hours. (more…)

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4 Marketing Lessons for SEO Entrepreneurs and Agency Owners

touchscreen interfaceStarting any business venture is difficult, but SEO is an even more challenging profession. While the market is more receptive to SEO and investing in online marketing than it was a few years back, the competition has grown to astronomical proportions. From huge firms to freelancers, many companies have become real forces to be reckoned with.

SEO, however, will continue to grow in importance in the future, as more businesses establish their online presence. However, if you are to succeed in your venture as an SEO entrepreneur, then you must run a tight ship, and focus on creating a brand that will last long after you’re due to retire. (more…)

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10 Tips For Starting a Successful Business Blog

CRM Solutions and Your Business: A Story RetoldIf you don’t have a blog on your business site as of yet, you’ve already been left in the dust. The good news is that you can still recover pretty quickly if you take some proactive steps right now. Why is a blog important? Because search engines are now tracking the content of blogs and basing rankings on the quality and quantity of blog posts initiated on business sites! Having a business blog is just part of the equation if you hope to grow your business! (more…)

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5 Signs You’re Ready for Serious SEO

touchscreen interfaceWhile a lot of salespeople will tell you otherwise, search engine optimization (SEO) isn’t for everyone. It can be expensive and often takes months or years to develop a sizeable return on investment. For a lot of small- to mid-sized business owners, the expense of SEO, which often starts at around $1,000 a month, is a difficult burden to take on. While every site should do SEO, not every site should pay for it. If you answer ‘yes’ to the following 5 questions, you’re probably ready to hire an SEO company. (more…)

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7 Ways Social Media Can Take Your Business from Good to Great

7 Ways Social Media Can Take Your Business from Good to GreatIn the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website or not. These days it’s rare to find a business of any size without its own website and the rise of the social media has brought with it a new way to engage with existing and potential new customers. Make social work for you by using these 7 tips to take your business from a good online presence to a great one!

1. Spread brand awareness

According to research from the Pew Research Center, 73% of online adults now use at least one social media site. Facebook remains the undisputed leader with almost one and a quarter billion monthly users – more than 1 in 6 of the global population. Other sites like Twitter and Instagram are also huge and 42% of adults online now use multiple social networking platforms. A social media marketing campaign or presence offers the potential customer to reach a vast new audience across a range of demographics and expand your customer base.

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On Overcoming Hurdles: How Small Businesses Reach Success

On Overcoming Hurdles: How Small Businesses Reach SuccessRunning a small business in today’s economy is no easy task. According to Forbes, around 80% of small businesses fail within the first 12-18 months. Without a doubt, running a business requires a great deal of determination, passion and patience. But if you have an idea for your own start-up, don’t be deterred from opening up shop. Some of the biggest companies in the world began right where you are now and they had their tough times too. It’s important to realize that there will be difficult moments along the way but if you can get through them, you and your business will be stronger and better equipped for it. These hurdles can difficult to overcome, particularly if this is your first stab at the business world, but if you can stay positive and determined, your success will be all the sweeter.

1) Financing

Because of the general bad shape the global economy is experiencing currently, finding useful financing for small businesses can be easier said than done. People are afraid to invest in something that has a 50% fail rate. This can be especially true if your business is attempting to compete against a larger, corporate conglomerate. But don’t be discouraged, there are small business loans, business credit cards, and there are also grants for specific groups like women in small business, non-profits and educational grants. Try using social media sites or online crowdfunding applications like Kickstarter to help you build your business. You have to be creative with your fundraising and be prepared to not receive all the funding you initially set out to get, but if you can stay determined and work hard at raising the money, you’ve already won half the battle.

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