marketing

Centering The Image: What Neuromarketing Tells Us About Visual Content

We know that visual content can increase the amount of time users spend consuming content, but do you know why? It’s all thanks to neuroscience, or the impact that certain marketing aspects have on the brain. For that reason, marketers have coined a new phrase: neuromarketing.

The short definition of neuromarketing is the use of neuroscience tools and theories to help businesses better understand consumers and attract their attention. Neuromarketing is a relatively new trend in the marketing universe, but it’s already shown some impressive advantages over traditional advertising techniques. If nothing else, it’s helped to close the gap between marketers and everyday customers. (more…)

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4 Smart Offline Marketing Ideas for Your Startup

In today’s age of digital marketing, offline marketing activities may seem outdated and old fashioned. But despite them being around for decades offline marketing activities like billboards and flyers still bring in great ROI.

Startups cannot afford to ignore any revenue generating channel let alone ones that have been tried and tested and found out to be true workhorses for all marketers.

Offline marketing channels include everything that helps get the word out about your product and business. Visiting cards, brochures, office stationery and even the branding methods you use in trade fairs all can be counted as effective means of offline marketing. (more…)

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Tips for Writing Effective Email Subject Lines

When it comes to email marketing, the email subject line is probably the most vital element. A well crafted subject line will grab the attention of your audience and compel them to read the content. However, a poor headline will cause your email to be ignored or even deleted. Therefore, the quality of your subject lines can make or break your email marketing campaign.

Here are some tips for writing email headlines which will enhance your open rates: (more…)

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Guidelines for Effective Content Marketing

Content marketing is becoming an increasingly popular marketing strategy for many businesses. More and more companies and individuals are using email newsletters, press releases and social media posts to promote their services and products. Here are some great tips which will help you carry out an effective content marketing campaign. (more…)

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How to Enhance Customer Engagement Via Mobile Marketing

As customers transition to buying and communicating via mobile channels, the importance of customer engagement has also increased. Customer engagement is essential in driving sales, and customers who are involved in a positive, engaging customer experience are more likely to offer return business to a company in the future. Today, mobile marketing strategies are becoming increasingly popular to engage customers on the go, and businesses are wise to follow some simple strategies to improve customer engagements via these avenues. (more…)

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How To Get More Followers On Twitter For A New Small Business

For new businesses, the idea of starting from scratch building any community on social media can be intimidating.

In fact, sometimes it seems like the first one hundred or so followers will never come!

While some would argue that the numbers don’t matter as long as the followers are targeted, I think all would agree that a large TARGETED following is ideal.

Why exactly is a large following important? (more…)

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4 Marketing Lessons for SEO Entrepreneurs and Agency Owners

touchscreen interfaceStarting any business venture is difficult, but SEO is an even more challenging profession. While the market is more receptive to SEO and investing in online marketing than it was a few years back, the competition has grown to astronomical proportions. From huge firms to freelancers, many companies have become real forces to be reckoned with.

SEO, however, will continue to grow in importance in the future, as more businesses establish their online presence. However, if you are to succeed in your venture as an SEO entrepreneur, then you must run a tight ship, and focus on creating a brand that will last long after you’re due to retire. (more…)

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The Small-Business Owner’s Guide To Paid Search

LogoGardenPhotoPaid search marketing is an effective way for small companies to generate sales leads and e-commerce revenue. Whereas organic search marketing (SEO, for the most part) takes months or years to bear fruit, paid search marketing gives companies instant search engine visibility; an immediate opportunity to increase revenue.

While there are many types of paid search marketing, this article will focus on PPC (pay-per-click) advertising, and specifically Google AdWords, the most important, and most popular, and usually most effective type of paid search. Nevertheless, many of the ideas presented here apply to other forms of paid search such as Bing Ads and retargeting. (more…)

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