As you’re well aware by now, video will become even more important in terms of content marketing in 2017. While traditional text-based content will still be necessary, you’ll generate much higher returns from an investment in quality video content. With that being said, do you know which types of video produce the most value? (more…)
YouTube is developing its tools constantly to enable small businesses to get their message out there, so with a few key tips it’s easy to develop brand awareness and begin your own fantastic YouTube channel.
This guide will offer you three essential areas to cover, to help you create and maintain the very best video presence you can. (more…)
We know that visual content can increase the amount of time users spend consuming content, but do you know why? It’s all thanks to neuroscience, or the impact that certain marketing aspects have on the brain. For that reason, marketers have coined a new phrase: neuromarketing.
The short definition of neuromarketing is the use of neuroscience tools and theories to help businesses better understand consumers and attract their attention. Neuromarketing is a relatively new trend in the marketing universe, but it’s already shown some impressive advantages over traditional advertising techniques. If nothing else, it’s helped to close the gap between marketers and everyday customers. (more…)
In today’s age of digital marketing, offline marketing activities may seem outdated and old fashioned. But despite them being around for decades offline marketing activities like billboards and flyers still bring in great ROI.
Startups cannot afford to ignore any revenue generating channel let alone ones that have been tried and tested and found out to be true workhorses for all marketers.
Offline marketing channels include everything that helps get the word out about your product and business. Visiting cards, brochures, office stationery and even the branding methods you use in trade fairs all can be counted as effective means of offline marketing. (more…)
When it comes to email marketing, the email subject line is probably the most vital element. A well crafted subject line will grab the attention of your audience and compel them to read the content. However, a poor headline will cause your email to be ignored or even deleted. Therefore, the quality of your subject lines can make or break your email marketing campaign.
Here are some tips for writing email headlines which will enhance your open rates: (more…)
Content marketing is becoming an increasingly popular marketing strategy for many businesses. More and more companies and individuals are using email newsletters, press releases and social media posts to promote their services and products. Here are some great tips which will help you carry out an effective content marketing campaign. (more…)
As customers transition to buying and communicating via mobile channels, the importance of customer engagement has also increased. Customer engagement is essential in driving sales, and customers who are involved in a positive, engaging customer experience are more likely to offer return business to a company in the future. Today, mobile marketing strategies are becoming increasingly popular to engage customers on the go, and businesses are wise to follow some simple strategies to improve customer engagements via these avenues. (more…)
When customers perform online searches related to your products and services, it is important to appear high on the search results page. This will lead to them clicking through your site and will enhance the credibility of your business. (more…)
For new businesses, the idea of starting from scratch building any community on social media can be intimidating.
In fact, sometimes it seems like the first one hundred or so followers will never come!
While some would argue that the numbers don’t matter as long as the followers are targeted, I think all would agree that a large TARGETED following is ideal.
Why exactly is a large following important? (more…)