New business owners may care deeply about customer happiness, but many live in fear of customer unhappiness. That fear is founded: Customers not only have a huge megaphone for sharing their opinions of products, services and companies (i.e. the Internet, online reviews, social media), but they increasingly turn to the opinions of others like themselves to decide where to spend their money.
In fact, consumers today—not companies themselves—hold the power to make or break a business. So what can new business owners do to take some control and have peace of mind? Continue reading
For a limited time, you can enroll in our popular mini-course: “Do I Have a Great Business Idea?” ABSOLUTELY FREE!
The key to launching and running a successful business is to start with the right business concept. You need an idea that matches your skill and talent to customers who are ready to pay handsomely for what you have to offer. In the mini-course you use a proven 5-step formula to gauge the financial potential of your business idea. You discover insider details on ten popular ways to turn your great idea into a very profitable business enterprise. Additionally, you get 15 ways to decrease your costs and increase your business’s profits. Continue reading
Each business celebrates the holidays a little differently. Last year, MyCorp tried its hand (or vocal chords) at some karaoke. This year, we’re headed to a local restaurant for some food, drinks, and general merriment! We asked some of our small business experts how they were celebrating the holidays with their businesses. From having a dance off to holding their own charity event, take a look at what our experts had to say!
If you’ve come across the term “Microloan” while searching for small business loan options, you’ve likely inferred that it is a loan with a small borrowing limit. Maybe that sounds like just what your company needs, but you most likely have questions about how this funding alternative works. Just how micro are these loans? How do they compare to traditional bank loans and other borrowing alternatives?
Here are answers to small business owners’ most frequently asked questions about microloans: Continue reading
You’ve probably seen hundreds of ads, infomercials, Vines and other forms of YouTube marketing. For those who feel they are lacking in the creative department, it’s easier than you think to use video marketing with YouTube in order to promote your business or services. Continue reading
More and more in professional conversations I am hearing about a sudden lack of workplace manners. It seems that today’s casual business environment has, in some instances, endangered the professional nature of the workplace. Continue reading
As the owner of a small business, you have a lot of freedom in deciding how things are going to be run. If you wanted to, and you felt it wouldn’t impact your business negatively, you could give yourself and your employees a winter break, elementary school style! Each business tackles the holidays a little differently when it comes to taking some time off in a season infamously known for traveling away from the office. We asked 15 of our small business experts how they tackle their holiday schedule and this is what they had to say: Continue reading
Why does a customer buy a product? The logical reason is because it solves a problem for him. But in reality, the value of the product is actually created in the mind of the customer. Continue reading
Today’s H is for the hospitality industry! The Hospitality Industry is a broad industry that covers the spectrum of hotels/motels, event planning, theme parks, various vacation methods, and, sometimes, dips into the tourism industry. Continue reading
In the latest study put out by Marketing Sherpa, data showed that nearly 97% of all consumers search for a local business online and that business owners in their 20s and 30s are twice as likely to go out and look for advice on a product or business via social channels. Combine this with the 61% of adults in the United States with smart phones and you can start to see how large the mobile market is. With each major iPhone, Android and tablet release, consumers everywhere are spending more and more time on mobile devices. Continue reading