Photo by: Jens Johnsson on Unsplash

5 Ways to Ease Yourself Away from Vacation and Back into Business

Summer is coming to a close, which means that people are trekking away from the beach and back to their jobs. The fall season can be an especially hectic time for business owners, with Black Friday and the holidays lurking on the horizon. Getting back to the grind (and, let’s be honest, just facing reality) can be difficult after any length of vacation. Luckily, we have a few tips to help get your head out of the sand. (more…)


How to Build SEO into Your Website Design

Building a website is easy. But building a search-optimized site? Well, that’s another story.

Truth is though, the longer you wait to implement SEO best practices, the harder it gets.

Instead, we want to ensure that search engine optimization is built into your website design from the moment you begin to lay a foundation.

Let’s take a look at some of the most important steps you can follow. (more…)


3 Reasons Your Small Business Needs An App

As a small business owner, every penny you spend is heavily weighed. Which is understandable since you can’t afford to lavishly spend on every whim without cutting into an important budget. For this reason, small business owners often ask themselves if the cost for an app is worth it or should development be pushed to the following year? In fact, an app is more of an investment rather than an expense. Sure, it will cost you funds upfront, but the benefits and potential revenue are exponentially better than leaving your business without one. Here’s why: (more…)


How to Foster a More Creative Environment in a Corporate Setting

Innovation is what provides growth and strength for corporations, and is becoming a worldwide market on its own. Innovation is the direct result of successful creative thought brought to life in your business. The more you can foster an environment for active participation in the creative process, the better and more consistent the results will be. Below are a few ideas to encourage opening better lines of communication for creativity and encouragement for every employee to get involved. (more…)


A Look at Businesses that Thrive in the Fall: An Infographic

Even in sunny California we can feel the air changing; we can see the leaves turn orange and crunchy. Yes, it’s that time of year again! We wanted to create an infographic to celebrate the departure of summer and arrival of fall. In this graphic, we take a look at what sorts of businesses thrive in the fall, a few fun fall facts, and the pumpkin spice phenomenon…  (more…)


How a Little Humor Can Help your Content Marketing

They say laughter is the universal language. They also say that about math and music, but that’s beyond the point. If you think about the articles, blog posts, TV shows, etc. that you remember the most, you will notice they all appeal to either your intellect, your emotions, or your sense of humor. While not everyone can get on board with having their mind blown or their sensitive side tapped into, most—if not all—people enjoy a good laugh every now and then.

Humor is an incredibly effective tool to use in content marketing because it allows your company to be more relatable. When using humor correctly, a company elicits memorable and persuasive messages to its audience as more of a friend than a business. The best part: your company doesn’t have to be all rainbows and ponies in order to make humor work in your content. Industries that are deemed “boring businesses” can use humor just as effectively as companies that sell more exciting products. (more…)


3 Ways to Increase Employee Engagement Online

Only one third of the American workforce is engaged with their work. The whole issue concerning which strategies motivate people to participate with full awareness is now a hot topic.

One way in which employees engage with their work is online, either through company Facebook pages, or in-house surveys, through Intranet, and through online learning and human resource programs that promote health and wellness.

How can you get your employees engaged online?

Here are 3 tips to try in a few different areas: (more…)