How I Learned to Stop Worrying and Love Customer Reviews

Worried mature Couple in Meeting With Advisor at homeNew business owners may care deeply about customer happiness, but many live in fear of customer unhappiness. That fear is founded:  Customers not only have a huge megaphone for sharing their opinions of products, services and companies (i.e. the Internet, online reviews, social media), but they increasingly turn to the opinions of others like themselves to decide where to spend their money.

In fact, consumers today—not companies themselves—hold the power to make or break a business. So what can new business owners do to take some control and have peace of mind? Continue reading

BizStarters.com is Offering MyCorp Customers an Exclusive Deal!

For a limited time, you can enroll in our popular mini-course: “Do I Have a Great Business Idea?” ABSOLUTELY FREE!BizStarters

The key to launching and running a successful business is to start with the right business concept. You need an idea that matches your skill and talent to customers who are ready to pay handsomely for what you have to offer. In the mini-course you use a proven 5-step formula to gauge the financial potential of your business idea. You discover insider details on ten popular ways to turn your great idea into a very profitable business enterprise. Additionally, you get 15 ways to decrease your costs and increase your business’s profits. Continue reading

Experts Weigh in: How are you celebrating the holidays?

Gift_Birthday_2Each business celebrates the holidays a little differently. Last year, MyCorp tried its hand (or vocal chords) at some karaoke. This year, we’re headed to a local restaurant for some food, drinks, and general merriment! We asked some of our small business experts how they were celebrating the holidays with their businesses. From having a dance off to holding their own charity event, take a look at what our experts had to say!

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Could a Microloan Be the Right Fit for Your Company?

Why You Should Hire For Personality Instead of ExperiencesIf you’ve come across the term “Microloan” while searching for small business loan options, you’ve likely inferred that it is a loan with a small borrowing limit. Maybe that sounds like just what your company needs, but you most likely have questions about how this funding alternative works. Just how micro are these loans? How do they compare to traditional bank loans and other borrowing alternatives?

Here are answers to small business owners’ most frequently asked questions about microloans: Continue reading

Experts Weigh In: Does your business have a unique holiday schedule?

Businessman offerAs the owner of a small business, you have a lot of freedom in deciding how things are going to be run. If you wanted to, and you felt it wouldn’t impact your business negatively, you could give yourself and your employees a winter break, elementary school style! Each business tackles the holidays a little differently when it comes to taking some time off in a season infamously known for traveling away from the office. We asked 15 of our small business experts how they tackle their holiday schedule and this is what they had to say: Continue reading

Harnessing the World of Mobile Marketing

iStock_000017173323XSmallIn the latest study put out by Marketing Sherpa, data showed that nearly 97% of all consumers search for a local business online and that business owners in their 20s and 30s are twice as likely to go out and look for advice on a product or business via social channels. Combine this with the 61% of adults in the United States with smart phones and you can start to see how large the mobile market is. With each major iPhone, Android and tablet release, consumers everywhere are spending more and more time on mobile devices. Continue reading