Taking on a New Client: A Checklist for Accountants

Accountants and CPAs are comfortable sticking to the numbers and reports straight away when meeting with clients. Though logical enough, this may not be the best approach to build ongoing relationships.Closeup_Calculation_Paperwork

Successful client meetings build trust and create long relationships. Similar to other events in your organization, client meetings should be refined and renewed in a personal yet timely manner in order to make the most out of the meeting. If done well, meetings can be productive and can do wonders for your business; else they can be a disaster. Continue reading

Our Five Top Posts of 2014!

Happy New Year! 2014 was an awesome year full of growth and renewal here at MyCorp. It was also the best year our blog has ever had! And that’s largely thanks to the slew of guest-posters and small business experts who have been kind enough to contribute. While we could spend hours going over our favorite posts of 2014, we thought our time might be better spent highlighting some of the top posts from this last year.Top Posts of 2014

The Most Viewed – “3 Keys to Crafting the Perfect Logo”

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Experts Weigh In: What worked in 2014 that you will carry into 2015?

MyCorp Celebrates!As 2014 comes to a close, business owners everywhere are reflecting on the past year. What worked? What didn’t work? We asked 54 of our small business experts what really worked for them in 2014 that they plan on carrying into 2015. Here’s what they had to say:

1.“In 2014, I learned about what it means to be fully online. I decided to move to Italy, and it truly impacted the direction of my new business. Moving for love forced me to work out how I could make money without ever actually meeting any clients face to face. Within 3 months I’ve gone from f2f to purely online AND increased my rates by 200% :)” -Deepak Shukla, The CV Guy Website  Continue reading

The Dos & Don’ts of Social Media for Small Business

shutterstock_95135899_smYour company has finally blossomed into more than just a “good idea” in your head, and things are up and running. Maybe you’re still in your best friends’ garage, maybe you’ve got an office, maybe you’ve even got an entire office building. Doesn’t matter, because these days, your company’s appearance is all online.

Welcome to the world of social media, where everything is all about the presentation. While there are several resources around the web that describe the value of social networking for business, this overload of information can make it difficult to determine exactly what small businesses should and shouldn’t do when engaging in social media for their brand. Let’s take a look at some social media dos and don’ts for your small business: Continue reading

4 Important Entrepreneurial Skills for Running an Online Business

It’s often been debated as to whether entrepreneurs are born or made. To be a successful entrepreneur, there are crucial skills one must acquire and develop over time. Even talent needs exercise to be nurtured to maximum potential.touchscreen interface

With the speedy advancement in technology, online businesses are on the rise. The internet has opened doors and has elevated the business industry to another level; companies are realizing exponential profit increments. But building your business online can be challenging and you need to have the right set of skills if you are going to achieve any form of success. Here’s what every entrepreneur needs to work on to run a successful online business: Continue reading

3 Big Mistakes To Avoid If You Want To Successfully Use Collaboration Tools

iStock_000017173323XSmallCollaboration is crucial for your business to thrive. But implementing collaboration tools within any organization is not an easy task to do. Here are three typical mistakes made when imposing collaboration tools in a company and ways to avoid them:

1. Implementation

When you supply your company with new technology, help your employees understand why this change is occurring. If you point out all the solution’s benefits, your coworkers will be keen on accepting and using it. A recent study of U.S. based employers by Gagen MacDonald revealed that employees in companies which use internal social media (ISM) perceive their company as more innovative and 58% would prefer to work at a company that uses ISM and 86% would refer others for employment. People like technology as long as they understand why they should use it and how it can make their job easier. If necessary, take some time to train your employees on the use of software. Time lost on training sessions will be compensated on faster work performance with the use of collaborative tools. Continue reading

Experts Weigh In: How Do You Reward Your Employees at the End of the Year?

Gift_BirthdayWe all treat our employees in different ways at the end of the year. Some businesses give bonuses, some extra vacation days, and some give out turkeys as a means of thanks! We reached out to our pool of small business experts and asked them how they thank their employees at the end of the year. Here are our top ten answers:  Continue reading

ABCs of Small Business Industry: R is for Retail

Hippster_Drinking_Coffee_smHard to believe, but we’re already to the ‘Rs’ for our ABCs of Small Business Industry series! And today’s R is for… retail!

Now when we think retail we typically think of clothing stores. But retail can be broken down into a few different categories: store retail, specialty retail, non store retail, mail order retail, internet retail, and vending machines. Continue reading

Business Basics: End of the Year Prep

The end of the year is right around the corner, and every year we hear small business owners panicking about December’s rapidly approaching end, wondering what they have to do to end the year right. Not to worry – ending the year is actually pretty easy, as long as you don’t wait until the last minute to get everything done! So if you haven’t already, start thinking about…
End of Year Prep

Submitting any filings or dissolutions

Some of the most common questions we are asked revolve around the best time to form an LLC or incorporate. And while there are no ironclad answers to those questions, the beginning of the year is normally a good time to send in that paperwork. Deadlines and renewal dates are easier to remember, staying on top of your taxes is simpler, and you can even file your paperwork early and miss the beginning of the year rush if you opt for a delayed filing. Continue reading

Make Users Fall in Love with Your Brand

shutterstock_131437046First of all, what is a brand?

A brand is a company’s perceived “personality,” or set of values that are associated with a company, product or service. A brand may be described as being dependable, fast, exclusive, expensive, or friendly. Unfortunately, some brands earn descriptors like dated, inefficient, sloppy, and unprofessional.

In effect, a brand is the sum of all the perceptions about your product, service or company that many different people have. These perceptions are a result of the way your brand looks, feels, and communicates, as well as the customer’s experience with the product itself and the service. All of these have to work in sync for a brand to establish positive equity with all stakeholders. Continue reading