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The 8 Layers of Security You Need to Protect Your Small Business

Is your small business protected from hackers and other cyber-attacks? You may think all you really need is a firewall and an antivirus program, but that’s not true at all. You need to have multiple layers of security to make certain no one can break through your defenses and steal or destroy your data. If you only have limited protection, you may find that your network is easily compromised after just one simple attack. Using a combination of the following will lock down many different avenues of entry into your network via multiple layers of security. (more…)

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Experts Weigh In: How are you getting “back to work” after a summer of fun?

As fall is quickly approaching, all of the kids are headed back to school! Similarly, small businesses are also getting back to work after summer vacation. The summer is often filled with employee vacations, varying schedules, and shorter work weeks, but now that we’re headed into fall and the holidays are just around the corner, it’s time to get back to business.

We asked our small business experts how they’re getting back to work after a summer of fun. Here are our favorite answers: (more…)

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5 Top Auto Technologies to Keep Your Business on the Road to Success

Though many people once thought technology would cut down on the length of the workweek, anyone trying to grow a company today knows just the opposite has happened: In the present economic climate, you have to use high-tech resources to stay plugged in well past “regular business hours.” That’s just a starting point, too. To get ahead of the pack, you have to leverage those resources wherever they are—like in your car, for instance. That’s because technology might not shorten your working hours, but it can certainly help you get more out of them, and that’s even when you’re on the road.

Here are five cutting-edge automotive features that prove the point: (more…)

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Time Management Tips For Small Business Owners

It is quite a challenge managing time when you are a small business owner or manager. The fact is, you wear a lot of hats. You do not have a 9 to 5 day where you do a set amount of work and then go home.

Mastering time management skills is the most important thing you can do for yourself and your company. Setting priorities, and allocating the correct amount of time for each responsibility for you and your staff is difficult, but the payoff is worth the trouble. (more…)

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Different Demographics Need to be Marketed to Differently

One of the biggest factors that determines a business’ success is their ability to market to a wide range of demographics. In an increasingly digital world, marketing to separate generations are completely different ball games.

Currently, a lot of businesses are having trouble reaching and attracting Millennials. Millennials are the generation born between 1981 and 2000 and make up about 80 million consumers in the United States alone. The Millennials are often referred to as digital natives, meaning they have grown up with technology such as computers and the internet. The dawn of the digital age has forced companies to throw out the playbook and start from scratch in terms of marketing. (more…)

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The Changing Tech Support Industry: 3 Mistakes IT Support Companies Are Making

Computers are a necessary part of everyday life. Companies and individuals alike use them for nearly everything which changes the industry all the time. Tech support of ten years ago is completely different than tech support now, and IT companies need to adapt to the changes in order to stay relevant.

Three of the common mistakes that IT support companies make include:
1. Ignoring the need for multiple technicians
2. Refusing to modernize
3. Putting the customer second
Making these mistakes—or not—can be what makes or breaks your IT support company. (more…)

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Tips To Build A Lucrative Niche Website For Profitable Business

Well, money doesn’t grow on trees, but it can on niche websites!

Niche websites can turn out to be a profitable business if everything is correctly. However, this undoubtedly takes a lot of time. You need to nurture it like a child, from design to content, everything is to be carefully chosen and strategized.

Here are six effective tips to help you make your niche website a success: (more…)

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The Importance of Knowing Your Debt Service Coverage Ratio

Applying for a small business loan is a lot of work. It takes time and effort to research options, compile paperwork, fill out forms, and do everything else that goes into each application—especially when it’s not totally clear how standards vary from lender to lender!

With so much involved and so much at stake, you don’t want to be blindly filling out multiple applications and hoping your guess work pays off—so it’s important to make sure you check the qualification standards of each lender before you fill out their loan application. By knowing what each individual lender is looking for, you can increase your chances of being approved.

When you’re doing your research, one of the main criteria you’ll see pop up time and time again is your debt-service coverage ratio. Not sure what that is, how to calculate it, or why lenders care about it so much? We’ll explain. (more…)

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Surety Bonds 101

The business world today is becoming increasingly risky and unpredictable. Therefore, if you are a business owner, you need to be more careful about the deals and contracts you get involved in. While it is not possible to completely eliminate the element of risk, there are steps you can take to mitigate it. Having a surety bond is one of the best ways of protecting yourself when it comes to contracts and agreements. (more…)

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