LinkedIn Series Part 3: Paid Advertising

LinkedIn is a very effective medium to increase customer acquisition, especially in the Close up shot of entering credit card number to make a purchase onlineBusiness to Business market.  But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.

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Experts Weigh In: How do you build long-term relationships with your customers?

business servicesBuilding a strong customer base can be tough. Turning those customers into long-term customers who’ll come back time and time again is even tougher.

At MyCorporation, we’ve found that creating a login feature keeps our customers wanting to work with us. With MyCorp Vault, our customers can login to access their business documents whenever they need them. We also consistently provide assistance to businesses throughout their entire lives with services like filing annual documents.

We asked our small business owners how they create long-term relationships with their customers and this is what they had to say: Continue reading

Turn 2015 into Your Best Year Yet in 33 Steps

shutterstock_107632895_sm2015 is well on its way to the end, with the first quarter already gone. However, it started on a high note in many circles – fuel prices and unemployment are on the decline, and entrepreneurship is in its all-time high. If you are an entrepreneur in 2015 (or not), here are a few powerful ways you can make the rest of this year stand out: Continue reading

The Small-Business Owner’s Guide To Paid Search

LogoGardenPhotoPaid search marketing is an effective way for small companies to generate sales leads and e-commerce revenue. Whereas organic search marketing (SEO, for the most part) takes months or years to bear fruit, paid search marketing gives companies instant search engine visibility; an immediate opportunity to increase revenue.

While there are many types of paid search marketing, this article will focus on PPC (pay-per-click) advertising, and specifically Google AdWords, the most important, and most popular, and usually most effective type of paid search. Nevertheless, many of the ideas presented here apply to other forms of paid search such as Bing Ads and retargeting. Continue reading

Navigating July’s Sales Tax Perfect Storm

Florida BeachSummer is here and with it comes summer storms – of the meteorological kind and the business administration kind. We’re talking about sales tax. If you sell products, then July is most likely a busy time for you and your sales tax filing duties!

But never fear, at TaxJar we have your back when it comes to handling all the vagaries of sales tax. Here’s what you need to know to navigate July’s sales tax perfect storm. Continue reading

LinkedIn Series Part 1: Setting Up Your Small Business Presence

The core of your LinkedIn success comes from your profile. Without a reputable and social media buttonstrong presence, it is virtually impossible to gain real traction on the website. But where do you start? Your company’s LinkedIn page will be different from any other social media outlet, and your personal and company profiles require different approaches.

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Should You Hire A Social Media Pro?

touchscreen interfaceSocial media has become a critical aspect of every successful business. It allows a more direct and casual form of interaction with customers and enables real-time updates on products, information and services. Social media outlets like Facebook, Twitter and Instagram aren’t just something we do on occasion; they’re woven into the very fabric of our lives.

Social media can make or break a business, especially one that’s just starting out. By now, nearly every business entity has a position that is responsible for social media management. And while you may wonder who will be a good fit for such a position, there’s another question you may want to ask yourself: should I hire someone in-house, or should I look for a social media pro?

There are many things to consider when deciding who will handle social media duties for your company. Let’s take a look at the pros and cons of both options. Continue reading

MyCorp FAQs: Does my Online Business Have to Collect Sales Tax?

All businesses pay a federal income tax, whether its as its own entity or through the income tax of the owner. But, sales tax is a completely different story. Sales tax is determined by each individual state and the requirements for multiple state businesses are often complicated. sales taxThose requirements get further complex when you are an online business as you may not have any physical presence in the state itself. Whether or not your online business has to pay sales tax all depends on the states’ definition of one word: nexus.

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Experts Weigh In: What do you look for in a vacation spot?

SONY DSCOwning a small business is exhausting. Ask any entrepreneur and they’ll tell you that the CEO never really gets a “day off,” but it’s still nice to get away every now and then. We asked our small business experts what they look for in a vacation spot. From the fastest WIFI available to fine dining, here’s what they had to say… Continue reading