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5 Reasons New Businesses Need to Worry About Privacy in 2016

Growing Tensions

There is an escalating war on encryption by the government resulting in a privacy versus security arms race. This year will see greater tension between governments looking for more information and businesses clamoring for more privacy. Your company needs to keep its data private and confidential. Therefore, you may encrypt your devices. So will criminals. This creates tension, as the government cannot access such data when it wants or needs to. The main concern about this is that governments may pass legislation to allow themselves to break into encrypted devices or restrict your ability to have sufficient digital security measures for your business data. (more…)

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8 Important Reading Materials For Marketers

One of the most successful book authors today, J.K. Rowling, believes that “something very magical can happen when you read a good book.” It’s true. There’s something about how every page feels when you thumb through them. There’s something about the smell, too.

And there’s something about how a book, or any reading material for that matter, nourishes our creativity and our vision—things that every digital marketer needs. A poll conducted by Ascend2 found that lack of internal content creation resources (53%) and lack of effective marketing strategy (42%) are the main challenges in achieving digital marketing success. When marketers lack inspiration, digital marketers can go back to the basics and go over important reading materials. Information, after all, never gets old, regardless of whether it is published on paperback or downloaded electronically. (more…)

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How to Pick Artwork for Your Office

Regardless of what industry you are in, the artwork that you display in your office can go as far as to make or break your business. A carefully chosen piece can demonstrate to clients that you are professional, successful and are fully able to help them with their requests. The right piece can also create a certain atmosphere in the office, add an interesting visual accent, boost employee satisfaction and has the ability to immediately impress clients or potential customers. When picking artwork for your office space, it is important that you bear all of this in mind and that the selected piece displays your business and ethos in a positive light. (more…)

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Take Charge and Solve all Your Small Business Financial Woes

A startup is all about living your dream. A startup is about having a baby and then watching it grow. It is a whole lot of hard work. It tests your patience, but in the end nothing feels better than seeing your vision take shape. True, not every startup succeeds, but for every start-up that does not succeed, there are ten brilliant ideas that exist in the dormant stage without ever seeing the light of the sun. This happens because the ideators fear the financial demands of a start-up, or do not know where to garner the funds for their business. (more…)

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Is Your Company Ready for the Next Baby Boom?

One of the hottest topics in salary and benefit negotiations that today’s human resources professional is dealing with centers on maternity and paternity benefits.
As the developed world braces for what some forecasters are predicting will be a significant baby boom, companies seeking top talent and hoping to retain current talent are expanding their benefit packages to remain competitive.

Already Netflix has announced an unlimited maternity leave policy, and expanded benefit programs for new parents have been announced by Adobe and Microsoft.

How will the boom be? (more…)

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5 Business tips Freelancers can Learn from Entrepreneurs

When going it alone as a freelancer, a quick glance at the likes of Sir Richard Branson, Elon Musk and Bill Gates may fill you with a sense that you’ve got an awful lot of ground to make up. Going from a blank sheet of paper to stratospheric success will seem like an impossible dream.

Reality check time. Few freelancers make that leap to supersonic success and wealth. There aren’t many Elon Musks for a reason; the ability to become that successful requires an awful lot of stamina and an even greater degree of luck. We can’t all be in exactly the right place at the right time. (more…)

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Experts Weigh In: What are your tips for running a seasonal business?

The summer is always a popular time for seasonal businesses. Ice cream stands pop up, new food trucks start roaming the streets, and lots of beach-related products start to make an appearance. Running a seasonal business is different from running a regular, year-round business, so we asked some seasonal business experts for tips.

Here are our ten favorite answers:  (more…)

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8 Time-Saving Tools For Your Business

One of the most important parts of effectively running a business is ensuring all parts are running as productively as possible. As much as pushing great ideas factors into this, so too does removing the clutter of things most people don’t like to do, allowing for more time to focus on meaningful tasks that help drive the business. The following are eight time-saving tools your business can start using right away.

  1. Wrike

No matter the size of your business, having a virtual team can come in handy. For that, Wrike offers web-based project management to allow teams work with one another in real time to complete business projects. Employees with Android and iOS devices can also continue their work on the go. (more…)

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Guidelines for an Effective Salesforce Training Program

Holding regular training programs for your salesforce is crucial for the success of your organization. Employees that are well-trained will carry out their tasks more effectively, thus enhancing your chances of achieving your business goals. However, training should not just be held as a ritual or formality. An ineffective training program will only end up being a huge waste of time and money.

Here are some tips for running a successful salesforce training program: (more…)

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