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4 Simple “DIY” SEO Techniques

The thought of doing SEO yourself frightens most business owners, but it’s not as hard as you think. Sure, a full on SEO campaign might be challenging to do on your own. But believe me, EVERY business owner can do what I’m about to show.An effective SEO campaign consists of 4 things:

  • Keywords
  • Content
  • Technical Optimization
  • Backlinks

Keyword Research

Every SEO campaign starts with identifying keywords. These keywords are what people will search in Google to find your website. They need to be relevant to what you offer. (more…)

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5 Crucial Ways to Protect Against the Loss of Your Star Employees

When you own your own business, you know your star employees are the key to your continuing business success. You may be the brains and driving force behind the entire operation but who takes control of your crucial sales multiplication, or your kickass marketing strategy? Your star employee, or employees. I’m sure, like me, you don’t take your key employees for granted. But did you really stop to consider what would happen if they were suddenly not there? I’m not talking about employees leaving to take another job. I’m talking about sudden death, or disability. Not something anyone likes to consider, but if a large part of your business success rests on one or two individuals, it is definitely something you need to confront. (more…)

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Top Five Countries to Invest in a Second Home

Owning a second property is a good long-term prospect for any savvy investor who is working on future-proofing their finances, or simply wants somewhere lovely and warm to retire to in the next few years and investing in another property is not – believe it or not – something that only the wildly rich do. There are many benefits that come with owning a second home, including creating a family home away from home that you can visit each year, having a place to retire to in the future when you’re ready, and reaping financial benefits by renting it out when it is unoccupied – to name a few – and these benefits are largely why more and more people are choosing to purchase another home. (more…)

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How to Choose the Best Office Space for Your Business

When it comes to your business, office space isn’t just one of those things that fall under the heading ‘nice to have.’ Office space is a necessity. But the right office space? Means so much more. The right space will lend your business legitimacy, possibly even prestige. Its functionality can help your productivity, amenities will increase employee satisfaction, and the location could determine the ultimate success of your business.

With all that in mind, here are some tips for choosing the best office space for your business.  (more…)

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How to Efficiently Deliver Client Presentations to Busy Executives Using a Mind Map

We have all been suffering from soporific presentations. So why annoy clients any longer with those dreary, monotone meetings? To be ahead of the pack, it needs more than traditional slides. A key to success can be the method of mind-mapping: Organizing information through visually prepared one-page depictions not only keeps the audience engaged; it also clarifies complex correlations and shows benefits and possible solutions in one spot. As mind-mapping pioneers, business consultants have gathered much experience in applying this brain-friendly way of presenting information. Any entrepreneur could learn from that. (more…)

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How you can Improve the Consumer Experience

In the frenetic and constantly changing commercial world, it can be difficult to distinguish between business jargon and the strategic concepts that underpin a sustainable venture. The so-called ‘consumer experience’ is definitely an example of the latter, as this refers to the quality of interaction between brands and their customers and requires careful management if it is to drive long-term loyalty. (more…)

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Tax Day Promotion

Have a Stress-Free Tax Day With MyCorp by Saving $18 on April 18th

Tax returns are offically due April 18th – unless you filed an extension, or live in Maine or Massuchessetts – and in honor of the end of tax season, and to hopefully take away some of the stress that comes with paying taxes, MyCorporation is offering $18 off either our basic LLC or Incorporation package on April 18th. Just use coupon code TAXDAY18 when you checkout! 

And for those of you who filed early and have nothing to stress about (and those of you who are looking for a way to procrastinate before filing your returns), we also compiled 18 Tax Facts in honor of the looming April 18th deadline: (more…)

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Printed Banners are Excellent Advertising Tools

Business managers around the world are always worrying about how to promote their firm. Excellent advertising is at the heart of any successful company. That is why this aspect of their work is crucial. When it comes to promotions, there are hundreds of different ways to go.

These days, there is a great emphasis on digital advertising and the benefits that come with it. While there are doubtless many advantages to this form of marketing, you should not rely on it alone. Let’s say you were a fisherman and you came across three ponds. What would you do? Would you try to catch fish in just one of the ponds and hope for the best? Or, would you set up nets in all three? The answer is obvious. Now, imagine those ponds were media forms. One is print media; one is digital media, and the last one is outdoor media. You need to set up strategies for each of these things if you want to get a mass customer base. (more…)

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Experts Weigh In: What’s Your Number One Tax Tip?

Tax day is just around the corner! Tax season can be a stressful time for entrepreneurs, so we wanted to reach out to our small business experts and ask them what tricks and tips they utilize to make this time of year as painless as possible.

Here’s what they had to say…

“Have your spouse on your Board of Directors (BOD). The IRS allows 1 BOD trip annually; all expenses are a 100% write off, including meals and entertainment. Nice perk.” –Phil Gafka, LEAP Associates, Inc. (more…)

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How to Wrangle Sales Tax When You Sell on Multiple Channels

It’s easier than ever these days for online sellers to sell products on multiple shopping carts and online marketplaces. But multichannel selling does add complexity to a business, and one administrative task that suffers is sales tax.

While I’m not saying sales tax is every simple, when you only sell on one channel you only have one report to pull and one set of numbers to wrangle into manageability. When you multiply that report, things start to get tricky. (more…)

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