The trend of big data has led to the rise of social media platforms handing their consumers analytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.
LinkedIn is a very effective medium to increase customer acquisition, especially in the Business to Business market. But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.
So you are all set up with a personal profile and company page, and now you want to attract your target audience. There are a couple of different ways to go about creating content, but the most important thing to remember is to give before asking. Whether it’s contributing to your own groups, your friends’ groups, or your company page, very little of your content should be conversion based. Nobody wants to follow someone who only takes and never gives.
In the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website or not. These days it’s rare to find a business of any size without its own website and the rise of the social media has brought with it a new way to engage with existing and potential new customers. Make social work for you by using these 7 tips to take your business from a good online presence to a great one!
1. Spread brand awareness
According to research from the Pew Research Center, 73% of online adults now use at least one social media site. Facebook remains the undisputed leader with almost one and a quarter billion monthly users – more than 1 in 6 of the global population. Other sites like Twitter and Instagram are also huge and 42% of adults online now use multiple social networking platforms. A social media marketing campaign or presence offers the potential customer to reach a vast new audience across a range of demographics and expand your customer base.
If you’re a brand new small business owner just bursting out of the starting block, how you decide to save money matters. Even if you’ve gotten off to a good start, and revenues are flowing in, every dollar you save goes directly to the bottom line. In order to maximize your savings, keep the following six tips in mind.
1) Score Free Office Supplies
If you typically pick up your office supplies from your local office supply retailer, understand that there are ways to score supplies for free. Enroll in the store’s rewards program and wait for 100% cash back sales. You buy the supplies at full price, then receive the amount you spent in the form of a rewards certificate, usually issued the following quarter. Common free items include printer paper, pens, notebooks, folders, staplers, and scissors.
Social media marketing has proven itself as much more than just a passing fad. A common misconception is that when things go viral, it’s just by accident or some kind of fluke. Granted, there is a little bit of luck at play sometimes but certain firms have got it down to a science where they can really put the odds in their favor. Sometimes it’s about creating a new trend from scratch and making it go viral but other times simply jumping on a bandwagon will do more than enough to raise a lot of exposure for your campaign. Let’s take a look at some of the very best social media campaigns of 2014 (so far) and why they were so successful.
Here’s an example of a company seizing the opportunity when something goes viral by accident. If this was planned from the very start, it would have been incredibly clever and a brilliant way to get attention. Part of me wants to believe that this happened organically, but the cynic in my head says it was staged. In either case, the result is still the same.
TrekAmerica is a company that specializes in putting together adventure holiday packages. When one of their employees named Greg sent in a vacation request, he accidently CC’d every member of the company’s 3500 staff rather than just sending it to his manager. This resulted in the hashtag #GiveGregaHoliday taking off, and the company responded by giving Greg a trip to Las Vegas and including the hashtag #GregGotTheHoliday. The result here was exposure, and this campaign worked because most people can relate to wanting a little time off, and everyone loves an underdog story of an employee being treated right by their bosses.
As an entrepreneur, marketing is one of the most important parts of your business. Over the last decade, social media has “liked” and “favorited” its way into being a critical means to reach an online audience, regardless of industry. Rather than hiring on another full time W-2 employee, consider hiring a social media freelancer to help unlock your brand’s social power.
Work your network
More than ever, there are people qualified to manage social media channels for a small business. There are most likely people within your own network to work along with, especially freelancers who handle multiple clients. Feel free to use sites like odesk.com or freelancer.com, but a referral is always best.
So you’re an aspiring entrepreneur, and you’re looking for ways to shine. Whether you have unlimited funding or are on a tight budget, the best method to build profits quickly is to trim expenses. Before I run down some areas in which you can do just that, here’s how I started my own business:
Today we’re featuring a special guest post from guest blogger Rachel Walker at FastUpFront which provides business cash advances for small businesses. Social media buzz is pivotal to the success of businesses both big and small but how does the marketing work for it and once you have an engaged customer, how do you get them to stay engaged with your brand?
I remember when social media was still in its infancy, with Facebook and Twitter leaping to become overnight social network sensations. Today there are a whole slew of social media sites which allow people to share their thoughts, feelings, and opinions on anything and everything- and businesses are working hard to keep up with the tweeting Joneses.
Savvy consumers use these platforms to share their opinions of businesses with one another, while said businesses scurry to leverage their social media reputations to attract more customers. In the blink of an eye, social media has now become one of the most important marketing platforms worldwide. Now that we’re there, how does social media marketing work and how exactly does one keep a customer engaged with their fan page to keep that buzz going? (more…)