12 Must-Know Rules for Startups

12 Must-Know Rules for StartupsIn 2012, entrepreneur Mark Cuban wrote “12 Rules for Startups“ for Entrepreneur.com, contained valuable insight and some entertaining ideas from Mr. Cuban. The article shared some snackable ideas to the startups to roll out with large profits and tag their business as ‘successful’.

Keeping the same spirit, this post is going to narrate 12 additional rules of thumb for startups to follow in 2014 – for both those launching new businesses and those associated with these startups. It’s been a two year leap since Mr. Cuban wrote his article and while the market and tactics have changed quite a bit, startups in 2014 still have plenty of exciting things to look forward to.

Rule 1: Grow Your Passion

Startups are diligent, and have to build a problem-solving attitude since the launch of business. Startup strategy must consist of moving two steps forward and one step backward. However, it’s critical that all start-ups include plenty of passion as it’s important for entrepreneurs to deal with business upheavals.

Rule 2: Never Give Up

As startups grow and experience challenging times, they need an attitude in place that tells them to never give up! Overall persistence in business works to help startup owners grow a strong survival strategy in the long run.

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3 Areas That Your Small Business Should Invest In

3 Areas That Your Small Business Should Invest InThere are staples and initiatives that every business needs in order to succeed. From marketing efforts to employees and equipment, you’re going to need to pay it forward in order to gain results. After all, the nature of business is to make investments.

However, the question lies in understanding where to make those investments and when to pull back. Read on to discover three areas within your small business that, with a little understanding and tact, will prove your efforts to be worthwhile.

Marketing

No matter how amazing your business offering is, it won’t mean much if no one is aware of it. Marketing is essential for any business that wants to bring in new business while educating and entertaining a consumer group. However, when it comes to setting a budget, where should you save and splurge?

Ad campaigns (consisting of flyers, banners or direct mail) can provide you with a return on investment both in a growing customer base and a more solidified brand image. The key to making your investment worth it is to have a consistent message across the board that speaks to your niche’s needs and wants.

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How Your Business Can Think Beyond the Everyday Ad

How Your Business Can Think Beyond the Everyday Ad Marketing requires keen insight in how to approach a product, service, or brand and effectively get it out to customers or other businesses. As one of the main forms of communication within commerce, marketing has evolved radically with tech advancements and social media, but some principles still remain the same. Cutting-edge ways to market a brand or product will either capitalize on a new insight or reformat a classical view in marketing to the 21st century economy. In today’s economy, businesses demand marketers think beyond the everyday and try looking outside of the box when it comes to ad campaigns.

What Consumers and Businesses Want

Marketing techniques have evolved to work beyond the everyday concept of an advertisement presenting or selling a product or service and now telling them what it is. Consumers, in an ever-competitive marketplace that has been energized by the internet, no longer want ads that talks at them. They want something that many ads have lost over time: engagement. Consumers and businesses want to be engaged in how the item relates to the customer or how it will help empower them. This leads to a new school of thought and appreciation toward the customer where companies want the consumer to become part of the greater whole of the business’ mission.

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8 Guidelines for Effective Video Marketing

8 Guidelines for Effective Video MarketingPeople love watching videos. With almost 1 billion active users, YouTube has become one of the most visited sites online. Many businesses have discovered the immense potential of video marketing and are now using it to promote their products and services – here are some tips which will help you derive the biggest benefits from video marketing.

1. Understand your audience.

Before posting any video, you need to get familiar with your target audience. What are their ages? What are they passionate about? What problems are they dealing with? What kind of videos would appeal best to your audience? Once you have answers to such questions, you will then be able to carry out an effective video marketing campaign.

2. Think outside the box.

There are thousands of videos on YouTube competing for people’s attention. For your video to stand out of the crowd, you will need to think out-of-the-box. Come up with a creative and radical concept which will capture the imagination of your viewers. You can get some inspiration by looking at what others have already done and borrowing some ideas. However, don’t make the mistake of duplicating entirely the work of others.

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4 Essential Elements to Building Your Business’ Bridge to Conversion

4 Essentials to Building Your Business’ Bridge to ConversionIt’s one thing to get people’s attention towards your business, but what use is having all the recognition in the world if you can’t influence them to actually engage with your business? Once you’ve got them at your site, you need to give them a reason to stay there and click on a link to register an account, subscribe to a newsletter, order a product, or even just look around and find out more what it is you do.

But how do you accomplish this? Here are four fundamental elements that you need to build on to start getting conversions on your company website.

User Experience

How your target audience feels about interacting with your website is one of the very first things that you need to take into consideration. Your site needs to provide the information your visitors are looking for. It has to be easily navigable for different devices (e.g. smartphones, tablets, etc.), browsers and connection speeds while still maintaining a credible and compelling design that reinforces your business’ brand.

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How to Hire a Social Media Freelancer

How to Hire a Social Media FreelancerAs an entrepreneur, marketing is one of the most important parts of your business. Over the last decade, social media has “liked” and “favorited” its way into being a critical means to reach an online audience, regardless of industry. Rather than hiring on another full time W-2 employee, consider hiring a social media freelancer to help unlock your brand’s social power.

Pre-Hire Tips

Work your network

More than ever, there are people qualified to manage social media channels for a small business. There are most likely people within your own network to work along with, especially freelancers who handle multiple clients. Feel free to use sites like odesk.com or freelancer.com, but a referral is always best.

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5 Ways to Market Your Small Business

5 Ways to Market Your Small BusinessBoth large and small businesses struggle with finding the best way to market their products or services. While all kinds of companies use similar marketing techniques, the way small businesses apply the techniques will be different due to the smaller demographic and customer base. There are five basic ways small businesses can market themselves effectively.

1) Give your customers free stuff

The customer should be rewarded for their loyalty and support by getting free or discounted stuff. Businesses can put coupons in community mailers or offer coupons on receipts for future purchases. Coupons in mailers can help draw new customers to your business while receipt coupons keep customers returning every week to get deals and free items. Use these methods to offer customers free trials or free samples as well. Offering customers the chance to try out a product or service will make them more comfortable purchasing it in the future.

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Become a Blogger on the MyCorp Blog!

Are you a small business owner, entrepreneur, or just brimming with advice about the start-up world that you want to share? We want you to come and blog with us!

What started as just a few guest inquiries last spring has become a tremendous success on our MyCorp blog – now we have guest writers from all over the country (as well as outside of the United States) contributing their thoughts and ideas about small business with us. In fact, our program has been such a success that MyCorp recently had the honor of being placed at #11 on a list of the top business blogs that accept guest posts! And while we are absolutely thrilled to be on that list, it’s also been a lot of work getting there as guest blogging is pretty time consuming on the email front.

Guest post idea

Until now, our guest-blogging system has essentially been an e-mail address and some generic guidelines. But we’re streamlining the process for 2014 to make it easier on contributors with a revamped system, and are proud to unveil our new article submission process!

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