A 2014 study by Google found that a little over half of small businesses have a website, though it’s likely that number has gone up since the survey was done. Still, the fact that a little under half of small businesses don’t even have a website it appalling – without one you are losing customers every day. Over 50% of people surveyed said they look up a business online before making a purchase, and that same study found local searches are twice as likely to lead to a purchase. Creating a solid web presence, though, is more than just parking a site under ‘yourbusiness.com’ – you’re going to have to put in a bit more effort to see any real returns. (more…)
The value of social media in the field of marketing is not just about brand presence or improved sales. The value lies in engagement. No platform has so far allowed different brands and companies to directly engage with the audience as well as social media does. An industry report by Social Media Examiner showed that confidence in social media continues to grow with 83% of marketers integrating social media into their marketing strategies. However, only 37% of marketers say they know how to measure ROI from their social media marketing efforts. In short, they are not sure if they are doing the right thing. While there is improvement in sales, a lot of marketers do not know how to feel about their social media strategy. Case in point is the 43% of marketers who are clueless about what Facebook is doing for them.
But let us not be too hard on ourselves. Social media marketing is a tricky subject as much as it is extraordinary. Gary Vaynerchuk of VaynerMedia said “There is no ROI in anything if you don’t learn how to use it.” So let us take this opportunity to learn about social media and what it is all about — that thing called engagement. (more…)
The trend of big data has led to the rise of social media platforms handing their consumers analytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.
LinkedIn is a very effective medium to increase customer acquisition, especially in the Business to Business market. But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.
So you are all set up with a personal profile and company page, and now you want to attract your target audience. There are a couple of different ways to go about creating content, but the most important thing to remember is to give before asking. Whether it’s contributing to your own groups, your friends’ groups, or your company page, very little of your content should be conversion based. Nobody wants to follow someone who only takes and never gives.
The core of your LinkedIn success comes from your profile. Without a reputable and strong presence, it is virtually impossible to gain real traction on the website. But where do you start? Your company’s LinkedIn page will be different from any other social media outlet, and your personal and company profiles require different approaches.
Social media has become a critical aspect of every successful business. It allows a more direct and casual form of interaction with customers and enables real-time updates on products, information and services. Social media outlets like Facebook, Twitter and Instagram aren’t just something we do on occasion; they’re woven into the very fabric of our lives.
Social media can make or break a business, especially one that’s just starting out. By now, nearly every business entity has a position that is responsible for social media management. And while you may wonder who will be a good fit for such a position, there’s another question you may want to ask yourself: should I hire someone in-house, or should I look for a social media pro?
There are many things to consider when deciding who will handle social media duties for your company. Let’s take a look at the pros and cons of both options. (more…)
As of last year, 72% of all internet users are now active on social media. Though, if you’re taking full advantage of each and every social platform you can get your hands on, , it can become difficult to monitor and stay on top of your entire social presence.
If you’re feeling overwhelmed keeping all of your social channels up-to-date, these 8 social tools may be able to help you out: (more…)
Your company has finally blossomed into more than just a “good idea” in your head, and things are up and running. Maybe you’re still in your best friends’ garage, maybe you’ve got an office, maybe you’ve even got an entire office building. Doesn’t matter, because these days, your company’s appearance is all online.
Welcome to the world of social media, where everything is all about the presentation. While there are several resources around the web that describe the value of social networking for business, this overload of information can make it difficult to determine exactly what small businesses should and shouldn’t do when engaging in social media for their brand. Let’s take a look at some social media dos and don’ts for your small business: (more…)
Are you a business owner? Are you interested in using social media to market your company, but aren’t sure how? Then be sure to join Deborah Sweeney tomorrow, October 29th, at 11:00 AM PST/2:00 PM EST for a ‘Fireside Chat’ on how entrepreneurs can use social media to grow and brand their business, hosted by our good friends at Grasshopper! Deb will joined by Lauren Hogan of HomeAdvisor and Farbod Shoraka of BloomNation for the hour-long conversation, and will share the tips and tricks learned on her own road to social media success.
The chat will be hosted live on Google Hangouts, so be sure to RSVP so you don’t miss it. And don’t forget to follow #FRSDCHAT on Twitter to watch the conversation!