LinkedIn is a very effective medium to increase customer acquisition, especially in the Business to Business market. But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.
With technology ever evolving and online collaborations on the rise, minute taking can seem like an old-fashioned approach to recording a business meeting. However, it does still have its place and can benefit a business in numerous ways, especially those who are new to running a company and start-ups.
As a quick refresher, minutes are notes recorded by an allocated individual, often a PA or secretary, in order to summarize what has been discussed at a meeting. Done correctly, they will highlight the meeting chronologically and succinctly, including important information such as event dates, deadlines, who said what, budget concerns and suggestions.
Why are minutes important?
Minutes are important for a number of reasons. To begin with, it’s important to have a record of meetings that have taken place in order to act on information. Often, once out of the meeting, important information may be forgotten, so having that record gives everyone involved a reference point when it comes to carrying out what has been discussed.
Today we’re featuring a special guest post from guest blogger Rachel Walker at FastUpFront which provides business cash advances for small businesses. Social media buzz is pivotal to the success of businesses both big and small but how does the marketing work for it and once you have an engaged customer, how do you get them to stay engaged with your brand?
I remember when social media was still in its infancy, with Facebook and Twitter leaping to become overnight social network sensations. Today there are a whole slew of social media sites which allow people to share their thoughts, feelings, and opinions on anything and everything- and businesses are working hard to keep up with the tweeting Joneses.
Savvy consumers use these platforms to share their opinions of businesses with one another, while said businesses scurry to leverage their social media reputations to attract more customers. In the blink of an eye, social media has now become one of the most important marketing platforms worldwide. Now that we’re there, how does social media marketing work and how exactly does one keep a customer engaged with their fan page to keep that buzz going? (more…)
A lot of social media analysts see LinkedIn as being a tad one sided – there are plenty of people who consistently update their profile anytime they think of something new to brag about, but there aren’t many employers looking for new hires on the service. Most sectors have more jobs than people, so employers don’t feel compelled to strike out and search for that perfect new hire.
So LinkedIn sadly stagnates with page upon page of resumés.
I find this extremely disappointing – LinkedIn should be just as widely used by employers as it is by people looking for a job. Employers just need to learn how to make the leap and start using LinkedIn properly.
Separating your small business from its competitors is crucial, especially in the current economy. Learning how to successfully brand your business will help you achieve this goal. However, with so many new forms of social media, creating a strategy can be difficult. Consider the following questions and answers to learn branding tips that will help you navigate the sea of online communication and effectively develop a branding strategy.