Oh, the elevator pitch. Everyone is supposed to have one – tucked away in their back pocket, ready to be unleashed. Typically most elevator pitches have been hanging on with their writers since college, hurriedly scribbled down the night before class. They’ll tweak it depending on the occasion, but after a while the delivery goes stale.
Minds always begin to wander the minute an opener like ‘Our company represents the future of…’ is uttered anyway. (more…)