When you think of great logos, companies like Nike, Target, Apple, Microsoft, Volkswagen, and Starbucks come to mind. While most of these brands have altered their logo over the years, they have all succeeded in creating logos that are instantly recognizable and carry the meaning of their brand well. As part of our small business marketing efforts, we all want to achieve standout branding. Creating a strong logo has the power to do just that. To create a logo with long lasting staying power and impact requires initiative and planning; it’s not just something you throw together on a whim. Before you begin making your company logo, keep the following key areas in mind.
Longevity and relevance. The goal of your company logo is create something that will be recognizable and represent your brand in a positive way for a long time and be marketable on a variety of levels. Brands will change their logos as the business evolves but the memorable ones generally preserve some of the same elements of the original logo design.
The holidays are here and hopefully you’ve used this time to reconnect with your customers! One way many businesses are standing out during the holiday season is by holidizing.
If you’re unfamiliar, holidizing is when you add a bit of the holiday season into your brand’s designs. Add a holiday touch it on your logo, company emails, website and more. Holidizing your brand’s designs is a great way to distinguish your business and in turn, increase revenue. Continue reading
Last month, we conducted our first ever MyCorp 2012 Survey for Small Business with five quick questions on the state of small businesses in 2012 and beyond with questions that focused on consumer spending, business spending, predicted growth of the business in 2013, the social media outlet you’re looking to establish for your brand, and quite literally the state of your small business – where you’re putting your business out on the map and which states are the most popular to form a small business in!
We tallied up the votes on Constant Contact, conducted the random drawing for our lucky $50 Starbucks gift card winner (congrats to Elizabeth Sneed!), and the results are in from our voters! Continue reading
Calling the weather outside ‘hot’ is not a descriptive enough adjective anymore. More accurately we’re at a place somewhere between so scorching to the point where your face might melt off and Dante’s Inferno. All throughout the country, the temperatures and humidity keep raising the stakes to the point where the mere thought of leaving home is exhausting. Especially for those who awake to 80 degree temps already and only see them continue to keep rising throughout the afternoon…101…105…110… Continue reading
Starbucks, everyone’s favorite coffee mega-chain, made an announcement recently that had a few people scratching their heads; they are going to try and offer alcohol in one of their Portland stores. People don’t typically look for a shot of whiskey to go with their double shot no-foam latte, at least not publically. So coffee consumers all across the country are wondering what Starbucks is up to. They have already tried the model in Seattle, with some success, and some analysts are predicting that Starbucks is looking to expand into sit-down dining.
This raises an interesting question that many businesses face after a while; when do you decide to expand to other products? While selling booze may not exactly fit in your business model, there are plenty of linkable items that make sense together. A T-shirt company could expand to sell jeans, or a soda company may expand to sell water. Before making this type of change, you should ask yourself five key questions about the your plans and your company. Continue reading