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The Biggest Threats to Your New Startup

One of the most positive results of the last economic recession was the revival of the entrepreneurial spirit. The scarcity of jobs and the desire to be their own bosses inspired many people to start their own small businesses. Some of them, such as Uber, gained the attention and backing of investors which helped them become wildly successful. However, according to a recent article in Forbes, an astounding 90% of startups fail. (more…)

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Business Basics: State Unemployment Insurance

Unemployment insurance, at its root, is pretty easy to understand – it’s just a program meant to protect workers that become involuntarily unemployed. But because it is run on a hybrid state-federal system, and is often calculated based on weird variables like experience ratings, the entire concept quickly becomes muddled. Most states also change rates and maximum taxable wages on a year-by-year basis, so what was paid last year may not be the same this year. Thankfully, as long as you learn a little bit about unemployment programs and stay on top of those annual changes, UI shouldn’t cause too many problems. (more…)

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Tips for Writing Effective Email Subject Lines

When it comes to email marketing, the email subject line is probably the most vital element. A well crafted subject line will grab the attention of your audience and compel them to read the content. However, a poor headline will cause your email to be ignored or even deleted. Therefore, the quality of your subject lines can make or break your email marketing campaign.

Here are some tips for writing email headlines which will enhance your open rates: (more…)

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Enter to Win $500 In MyCorporation’s #ILoveMyBusiness Contest

People become entrepreneurs for a variety of reasons- they can’t stand the corporate lifestyle, they want to become the master of their own destiny, or they’ve had a dream of opening a business for as long as they can remember. People stay entrepreneurs because they love what they do.

In celebration of Valentine’s Day, we want to see all the ways you love your business. And we’re giving away $500 to one lucky winner through our “#ILoveMyBusiness” photo contest!

Entering is simple. Submit a photo showcasing why you love your business to contest@mycorporation.com along with a description of what’s going on in the photo in 25 words or less, the name of your business, and your company URL. The more creative  the photo is, the better – we really want to see the love in the photo!

Deadline for submissions is February 29th, and the winner will be emailed March 1st, so start snapping photos now to enter in! Limit one picture per entry applicant. For more information on the contest, rules, and additional questions, visit our website at contest.mycorporation.com.

Good luck, entrepreneurs! We’re excited to see all the ways you love your business!

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How to Leverage Webinars for Content Marketing

Nowadays, companies all over the world are increasingly using webinars for hosting online meetings, workshops, lectures, presentations and training events. Such web conferences eliminate the necessity for travel, thus saving you money and time. In addition, they allow you to reach participants anywhere in the globe.

However, many companies make the mistake of approaching webinars as one-off events. The fact is that the material from your webinars can come in handy in many different ways for your content marketing strategy. (more…)

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How To Amp Up Your Corporate Event With Celebrity Speakers

Putting together the perfect corporate event can be stressful and time consuming. How do you know exactly which touches are going to make your event just how you want it to be? What do your guests want to see and hear? The best way to enlist that “wow” factor at any event is to use celebrity speakers to give your event that spark that it would otherwise be missing. The right celebrity can enlist the energy in the room that you desire, leaving you with that momentum to continue on with your event, ensuring that it is a success! (more…)

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Experts Weigh In: What Are Your Predictions for 2016?

We’re a couple weeks into 2016, and we’re already starting to see some trends form. In our industry specifically, we’ve been noticing the following:

1.We are seeing a growth in small business s-corporation elections to minimize the risk of audit and put owners of the business on payroll to save on potential employment taxes. This is a trend because as small businesses incur more expenses (increasing minimum wages in many states, health care costs and the cost of employees), they are looking for ways to save on taxes.  Business owners who put themselves on form an s-corporation and put themselves on payroll are able to save on self-employment taxes because they only pay self-employment taxes on the salaried portion of their income (as long as the salary is reasonable) and not on the remainder of the income.  (more…)

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Why New Software Isn’t Going to Solve Your Management Problems

When deadlines are missed and goals aren’t met, it is a manager’s instinct to identify a quick solution. What tool can we use to streamline our process, or enable better communication?

It is tempting to think that lagging productivity is something that can just be solved through technology. And it’s just as tempting to assume that these problems never stem from deeply rooted issues with employee morale, how teams coordinate, and managerial standards. (more…)

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Tax Saving Strategies for Small Businesses And Real Estate Agents: A Seminar

MyCorporation and Paychex are sponsoring a seminar on February 4th that will tell you everything you need to know about saving on taxes. Here’s everything you’ll learn:

  • Legal strategies and techniques you can start using right away to reduce your annual tax liability.
  • Find out how forming a corporation or LLC can help you protect your personal assets and reduce your risk of an IRS audit.
  • The benefits of obtaining an outside payroll company to compensate your employees.
  • How to keep more of what you earn each year and save thousand over the lifetime of your business.
  • How you can utilize the Internal Revenue Code advantageously while not crossing the line.
  • Plus, stay for networking opportunities after the seminar!

(more…)

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