Andy runs through Shenzhen Airport with check-in luggage.

How to Bring Your Business into the 21st Century

There is no doubt about it; the worlds of business and commerce have changed beyond almost all recognition since the turn of the century. Some businesses have yet to fully embrace the technological revolution, particularly smaller ventures who despite recognising the importance of innovation are failing to act due to the cost of implementation and a fundamental lack of knowledge. (more…)

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MyCorp employees, “What are you most thankful for?”

Did you know saying what you’re thankful for is scientifically proven to be good for you? Saying aloud or writing down the things in your life that you’re grateful for boosts endorphins and improves your mood. So if you’re family’s like mine and likes to go around the table and say what we’re thankful for before eating, know that, although you’re starving, you’ll at least soon be eating with a smile on your face. (more…)

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3 Ways To Grow Your Small Business With Corporate Gifting

For small business owners, there are many challenges to introducing and growing a new company. How can you establish yourself in a new market? How can you attract clients? One tactic that can help address these questions, yet often goes overlooked, is corporate gifting. Corporate gifts are small tokens of gratitude that, given on appropriate occasions, remind the individuals important to your business that you value them. Done efficiently, it can benefit every aspect of your business. (more…)

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marketing

Centering The Image: What Neuromarketing Tells Us About Visual Content

We know that visual content can increase the amount of time users spend consuming content, but do you know why? It’s all thanks to neuroscience, or the impact that certain marketing aspects have on the brain. For that reason, marketers have coined a new phrase: neuromarketing.

The short definition of neuromarketing is the use of neuroscience tools and theories to help businesses better understand consumers and attract their attention. Neuromarketing is a relatively new trend in the marketing universe, but it’s already shown some impressive advantages over traditional advertising techniques. If nothing else, it’s helped to close the gap between marketers and everyday customers. (more…)

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salestax

5 Sales Tax Myths Online Sellers Need to Bust

Oodles of myths and misconceptions swirl around sales tax. Even the savviest online sellers can get confused about sales tax for a number of reasons. For one, sales tax is governed by the state level and every state is different. Also, sales tax guidance is often written in legalese and jargon that no busy business owner has time to decipher!

We dispel these myths and misconceptions every day at TaxJar, so I thought I would share the most prevalent of them with you here. (more…)

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Experts Weigh In: Which bloggers inspire you?

With the internet at our fingertips, we always have a wealth of knowledge available to us. In fact, we have so much information available to us, it can feel overwhelming. There’s so much to learn about! So much to click on! That’s why it’s handy to have a few go-to blogs to browse through regularly. A good blogger will guide you through a topic you’re interested in in an interesting and efficient manner.

We asked our small business experts which blogs they go to when they’re in need of inspiration. Here’s what they had to say… (more…)

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