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So You Want to Be an Entrepreneur…

We entrepreneurs are driven to continuously create, innovate, and sell. Whether your interests favor accounting, real estate brokerage, or business management, or new untapped markets, such as agriculture software, food e-commerce, or public sector technology.

There are many resources available to help you. I suggest the exercise below, which may be familiar. Frankly much of the following is easy access through the Small Business Administration.  If these questions sound too basic for you, you’ll be surprised by how much data will be generated by your honest, thoughtful answers.  (more…)

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How Voice-Over Recording Can Help Your Business

What’s the Easiest Way to Resolve Work ConflictsEvery day around the globe, firms and corporations rise to the top or sink to the bottom.  Such rises and falls are attributed not only to external factors but also to the successful or unsuccessful implementation of business plans and to the strategies, marketing goals, estimations and forecasts established by these corporations.  Successful marketing goals and strategies that help companies rise rather than fall choose the right media services that will boost the company’s exposure on the proper media platforms. In search of these services, businesses are finding useful tools and resources to reach wider audiences in many different languages, and one of those primary tools is voice-over recording. (more…)

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The Small-Business Owner’s Guide To Paid Search

LogoGardenPhotoPaid search marketing is an effective way for small companies to generate sales leads and e-commerce revenue. Whereas organic search marketing (SEO, for the most part) takes months or years to bear fruit, paid search marketing gives companies instant search engine visibility; an immediate opportunity to increase revenue.

While there are many types of paid search marketing, this article will focus on PPC (pay-per-click) advertising, and specifically Google AdWords, the most important, and most popular, and usually most effective type of paid search. Nevertheless, many of the ideas presented here apply to other forms of paid search such as Bing Ads and retargeting. (more…)

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MyCorp FAQs: How Do I Know the Value of My Business?

If you have ever watched the TV show, Shark Tank, you know just how aloof business estimated tax paymentevaluations can be. The mere fact that a valuation can be negotiated shows just how much subjectivity business evaluations hold. But regardless of how you come up with the number, the valuation of your business is vital. The value of your business can help you determine your company’s financial and competitive standing. For larger public corporations, a valuation is typically created through the stock price. What about private corporations? There are three easy ways to find the value of your business regardless of size.

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6 Surprising Secrets to Startup Success

Idea_Thinking_Woman2Let’s imagine you’re finally getting off that couch and building that company you’ve always dreamed of. One that sells non-embarrassing gym clothing to people who desperately need the gym. (Like me. Probably you too.) You’ve been smart about this and wasted no time in setting up a great looking DIY website. You have a couple of co-founders who share your passion for gym wear (and loathing for exercise). You even have a small seed fund that helps you get the basics in place – a small office, suppliers, a few employees, the works.

So you’re all set to beat the Lululemons of the world?

Maybe not. Because, as every entrepreneur knows, a successful startup is not about getting all the pieces of a puzzle together. It’s about getting all those disparate pieces to work together in a creative yet efficient manner. (more…)

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MyCorp FAQs: What are Some Common Business Name Mistakes to Avoid?

One of the first steps to creating your own business is picking your name. You can LogoGardenPhotochange your name in the future, but almost every entrepreneur is set on getting it right the first time. Maintaining your business name can significantly help your brand consistency. Whether it’s your first business or one of many, you’ve probably spent a bit of time thinking of the perfect name, and have inevitably asked – what some common business name mistakes to avoid during this important choice? (more…)

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7 Things Your Startup’s Brand Needs

Group of business associates looking and pointing at a chart put up on the wallWhen starting a company, it’s natural to want to shout your message from the rooftops. You not only want to spread the word about your new endeavor to family and friends, but it’s important to get noticed in order for your business to grow. According to Forbes, approximately 543,000 new businesses start each month. The struggle to stand out in this clutter can seem helpless, but there are several things you can do to maximize your potential.

Standing out and being well represented amongst the competition requires you to create a strong brand, something that resonates with your potential customer and gives you increased visibility. The following tips will help you understand all that your brand is made up of, and how to use it to maximize your business startup efforts.  (more…)

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MyCorp FAQs: How can I keep track of all my documents?

publishing industryBecoming a small business owner involves a lot of paperwork. And even when you’ve gotten through the paperwork to start your business, it doesn’t ever let up. Yes, the life of an entrepreneur is forever plagued by paperwork. That being the case, it can be pretty easy to become disorganized with all those papers. Customers often misplace copies of their documents and need to re order corporate records, costing them time and money.  (more…)

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6 Things I wish I’d Known Before Starting my own Business

Couple standing in front of organic food store smilingStarting your own business is hard. I knew that going in, but I didn’t know just how tough the first few months were going to be. The initial setting-up jobs – the phones, the internet, the space (my living room) were simple enough, but it was when the actual work started that things began to unravel. With hindsight, there were things I wish I’d known before I started which may have helped the business settle down and begin to succeed more quickly.

I wish I’d known… (more…)

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