Let’s imagine you’re finally getting off that couch and building that company you’ve always dreamed of. One that sells non-embarrassing gym clothing to people who desperately need the gym. (Like me. Probably you too.) You’ve been smart about this and wasted no time in setting up a great looking DIY website. You have a couple of co-founders who share your passion for gym wear (and loathing for exercise). You even have a small seed fund that helps you get the basics in place – a small office, suppliers, a few employees, the works.
So you’re all set to beat the Lululemons of the world?
Maybe not. Because, as every entrepreneur knows, a successful startup is not about getting all the pieces of a puzzle together. It’s about getting all those disparate pieces to work together in a creative yet efficient manner. (more…)