A question every small business owner should ask himself is, “what gets my customers in the door?” There are lots of reasons a customer could choose your businesses, but we found it often boiled down to three main options: customer service, competitive pricing, or the product/service itself. Of the entrepreneurs we asked, 50% think their customers choose their business due to their customer service. Product comes in at second at 43%, and price was dead last at .06%. We asked our small business experts to elaborate on why they think their customers choose them over competitors. Here’s what they had to say… (more…)
For today’s business basics, we’re taking it back a little bit. We’ve talked about the ins and outs of incorporating throughout the years, but we thought we’d remind you of the no-nonsense benefits that come along with incorporating with a filing service.
When you incorporate a business with a professional document filing service, you save time, money, and energy. (more…)
It’s no secret that providing excellent customer service can lead to earning repeat business, and overall success. We wanted to find out what customer service tricks other small businesses were utilizing to keep their customers happy. So we asked our small business experts what their number one customer service tip is. Here’s what they had to say… (more…)
A fear of failure can be paralytic, especially to a small business owner or would-be entrepreneur. It means losing all the time, effort, energy, and money risked on an enterprise. But what if someone said that failure was a good thing? That, in fact, feelings of failure and defeat carry the true key to success?
Our good friend Fran Tarkenton argues exactly that in his new book “The Power of Failure“. Fran Tarkenton is no stranger to failing – he helped bring the Minnesota Vikings to the Super Bowl three times during the 1970’s, and each time lost. After turning to business, the first two companies he founded eventually folded. But he didn’t allow himself to be engulfed by that failure and now, as CEO of Tarkenton Companies, is a wildly successful entrepreneur.
Failure, he posits, is a gift that brings incredible power. In “The Power of Failure” Tarkenton shares never-before told stories of his time in the NFL, and the personal, occasionally painful, moments he experienced. Through his own hard-learned lessons and invaluable advice given to him from friends and mentors like Sam Walton and Bernie Marcus, Tarkenton lays out the myths and truths of failure, and how to follow through to success. (more…)
Richard Branson, like other entrepreneurs, welcomes gaps and problems in the world as a chance to create something. He has established businesses in various fields during his over 40 years in the business, and has his name behind over 100 world-famous brands. That’s why everyone wants to hear what he says, and so we’re offering tidbits he’s shared in various forums throughout the world. (more…)
We entrepreneurs are driven to continuously create, innovate, and sell. Whether your interests favor accounting, real estate brokerage, or business management, or new untapped markets, such as agriculture software, food e-commerce, or public sector technology.
There are many resources available to help you. I suggest the exercise below, which may be familiar. Frankly much of the following is easy access through the Small Business Administration. If these questions sound too basic for you, you’ll be surprised by how much data will be generated by your honest, thoughtful answers. (more…)
Hiring your first employee is an exciting time for your company. Your daily duties have expanded and you need to hire someone to take over some of the responsibility. Before you interview and find the person you want to bring into your company, you need to understand the legal requirements for hiring and maintaining employees.
Every day around the globe, firms and corporations rise to the top or sink to the bottom. Such rises and falls are attributed not only to external factors but also to the successful or unsuccessful implementation of business plans and to the strategies, marketing goals, estimations and forecasts established by these corporations. Successful marketing goals and strategies that help companies rise rather than fall choose the right media services that will boost the company’s exposure on the proper media platforms. In search of these services, businesses are finding useful tools and resources to reach wider audiences in many different languages, and one of those primary tools is voice-over recording. (more…)
Paid search marketing is an effective way for small companies to generate sales leads and e-commerce revenue. Whereas organic search marketing (SEO, for the most part) takes months or years to bear fruit, paid search marketing gives companies instant search engine visibility; an immediate opportunity to increase revenue.
While there are many types of paid search marketing, this article will focus on PPC (pay-per-click) advertising, and specifically Google AdWords, the most important, and most popular, and usually most effective type of paid search. Nevertheless, many of the ideas presented here apply to other forms of paid search such as Bing Ads and retargeting. (more…)
If you have ever watched the TV show, Shark Tank, you know just how aloof business evaluations can be. The mere fact that a valuation can be negotiated shows just how much subjectivity business evaluations hold. But regardless of how you come up with the number, the valuation of your business is vital. The value of your business can help you determine your company’s financial and competitive standing. For larger public corporations, a valuation is typically created through the stock price. What about private corporations? There are three easy ways to find the value of your business regardless of size.