All of us are fascinated by the idea of robots in our homes, in public spaces, and in the workplace. But we see them as both a cause for excitement and for fear; they are marvelled and yet we are threatened by them. They have become such an ingrained part of our imagined future that we find it difficult to see them in our present. (more…)
Automation is discussed a lot, but it’s not always been well defined. Essentially, the process of automation requires removing human components of business procedures and operations and replacing them with more inexpensive computer-based systems.
Marketing automation is important because, when used well, it can increase the value of the business. On the other hand, automated calculators, though plentiful and easily accessible, do not generate accurate values for an online business and should be avoided. (more…)
In today’s increasingly competitive business world, maintaining a high standard of customer service is very important for survival. This is why every growing organization needs to have a call center to handle everything from emails and calls, to text messages and web chats. Such operations can be run in-house or outsourced to specialized service providers. Having an in-house call center can be very costly, requiring a significant investment in technology, equipment and facilities. In addition, a lot of energy and time is spent on training staff and sustaining operations.
Here are some of the reasons you should consider call center outsourcing: (more…)
Start ups don’t grow on trees. If you’re looking to launch a successful company then you’re probably going to be responsible for most of the growth yourself. But there is certainly more than one way you can raise the cash to get your business off the ground. Whether you already have a wealthy financier ready to inject cash into your project or need to secure money from more personal links, there are plenty of opportunities for funding. (more…)
Web analytics is very crucial for the success of any business that has a website. It provides important data can be used to evaluate the progress of a business and thus make appropriate improvements. However, this requires choosing the right web analytics software for your business. With the numerous solutions in the market, choosing one can be a very daunting task.
Here are some of the things you need to consider when choosing a web analytics tool: (more…)
In today’s age of digital marketing, offline marketing activities may seem outdated and old fashioned. But despite them being around for decades offline marketing activities like billboards and flyers still bring in great ROI.
Startups cannot afford to ignore any revenue generating channel let alone ones that have been tried and tested and found out to be true workhorses for all marketers.
Offline marketing channels include everything that helps get the word out about your product and business. Visiting cards, brochures, office stationery and even the branding methods you use in trade fairs all can be counted as effective means of offline marketing. (more…)
You are lying on your bed, driving home after a long day, or just going through the usual morning routine when suddenly this million dollar idea strikes!
You feel like someone has injected bucket loads of steroids into your veins and all you can think about is how to start your own business based on this idea. Things couldn’t be moving fast enough for you. It is quite common for first time entrepreneurs to experience this burst of adrenaline, and if you’re one, you’re probably no exception.
So here’s a short how-to guide for you to learn how to get things done quickly and make the most of your entrepreneurial adrenaline rush. (more…)
There is an escalating war on encryption by the government resulting in a privacy versus security arms race. This year will see greater tension between governments looking for more information and businesses clamoring for more privacy. Your company needs to keep its data private and confidential. Therefore, you may encrypt your devices. So will criminals. This creates tension, as the government cannot access such data when it wants or needs to. The main concern about this is that governments may pass legislation to allow themselves to break into encrypted devices or restrict your ability to have sufficient digital security measures for your business data. (more…)
A startup is all about living your dream. A startup is about having a baby and then watching it grow. It is a whole lot of hard work. It tests your patience, but in the end nothing feels better than seeing your vision take shape. True, not every startup succeeds, but for every start-up that does not succeed, there are ten brilliant ideas that exist in the dormant stage without ever seeing the light of the sun. This happens because the ideators fear the financial demands of a start-up, or do not know where to garner the funds for their business. (more…)
Sometimes a company is left functioning in an out-of-date mode of operation. It might be because the owner is too tight with the company purse strings. It might be because a company has difficulty obtaining top talent for filling key positions. While the reasons and excuses are numerous, often the real problem is that the people in charge simply do not know how to identify and enact meaningful change. This is especially the case when it comes to revamping a company’s IT department. Here are a few ideas to help a company bring its IT department into the 21st century. (more…)