marketing

Centering The Image: What Neuromarketing Tells Us About Visual Content

We know that visual content can increase the amount of time users spend consuming content, but do you know why? It’s all thanks to neuroscience, or the impact that certain marketing aspects have on the brain. For that reason, marketers have coined a new phrase: neuromarketing.

The short definition of neuromarketing is the use of neuroscience tools and theories to help businesses better understand consumers and attract their attention. Neuromarketing is a relatively new trend in the marketing universe, but it’s already shown some impressive advantages over traditional advertising techniques. If nothing else, it’s helped to close the gap between marketers and everyday customers. (more…)

SHARE:
salestax

5 Sales Tax Myths Online Sellers Need to Bust

Oodles of myths and misconceptions swirl around sales tax. Even the savviest online sellers can get confused about sales tax for a number of reasons. For one, sales tax is governed by the state level and every state is different. Also, sales tax guidance is often written in legalese and jargon that no busy business owner has time to decipher!

We dispel these myths and misconceptions every day at TaxJar, so I thought I would share the most prevalent of them with you here. (more…)

SHARE:
inspire

Experts Weigh In: Which bloggers inspire you?

With the internet at our fingertips, we always have a wealth of knowledge available to us. In fact, we have so much information available to us, it can feel overwhelming. There’s so much to learn about! So much to click on! That’s why it’s handy to have a few go-to blogs to browse through regularly. A good blogger will guide you through a topic you’re interested in in an interesting and efficient manner.

We asked our small business experts which blogs they go to when they’re in need of inspiration. Here’s what they had to say… (more…)

SHARE:
Photo by: Jens Johnsson on Unsplash

5 Ways to Ease Yourself Away from Vacation and Back into Business

Summer is coming to a close, which means that people are trekking away from the beach and back to their jobs. The fall season can be an especially hectic time for business owners, with Black Friday and the holidays lurking on the horizon. Getting back to the grind (and, let’s be honest, just facing reality) can be difficult after any length of vacation. Luckily, we have a few tips to help get your head out of the sand. (more…)

SHARE:
shutterstock_140221906_small

How to Deal with Isolation as a Freelancer

Becoming a freelancer and going out on your own can happen in a number of ways. Sometimes planned, and  sometimes not- either way can be daunting.

The first time I was self-employed was pretty easy, about a third of my day was out and about meeting with suppliers, moving products around and talking with clients. It was later on when I was providing a service as a Digital Marketing Consultant that I noticed a difference, but is was not straight away. (more…)

SHARE:
shutterstock_165818507

5 Tips For Managing Your Own Non-Profit Start-Up

Starting a non-profit requires much more than a passionate team. These organizations fail almost as often as for-profit companies, and that is why it is so important for managers to know exactly what they are getting themselves into. When it comes to managing a non-profit you have to make sure that you are prepared for anything. Here are five tips you can use to ensure your non-profit remains successful for years to come. (more…)

SHARE: