A startup is all about living your dream. A startup is about having a baby and then watching it grow. It is a whole lot of hard work. It tests your patience, but in the end nothing feels better than seeing your vision take shape. True, not every startup succeeds, but for every start-up that does not succeed, there are ten brilliant ideas that exist in the dormant stage without ever seeing the light of the sun. This happens because the ideators fear the financial demands of a start-up, or do not know where to garner the funds for their business. (more…)
One of the most important hurdles – or rather opportunities – for an entrepreneur to come to terms with, is limitations. Aside from knowing what limitations lie in the way of your business, you must figure out how to use these limitations to your advantage. Having the ability to harness such resourcefulness will ultimately give your firm a competitive advantage in the market. For being able to turn a constraint into a new opportunity, is a differentiating skill that separates the “okay” entrepreneurs from the “great” entrepreneurs. Finding a way to do this will safeguard your enterprises self-sustainability, which ultimately will lead to your business’s success.
Take for example the Facebook business model, the offering of a free product while relying on revenue from advertising to survive. This model was born from the idea of wanting to offer a fun and free service, but still needing to make some sort of income in order to remain operational. (more…)
The thought of doing SEO yourself frightens most business owners, but it’s not as hard as you think. Sure, a full on SEO campaign might be challenging to do on your own. But believe me, EVERY business owner can do what I’m about to show.An effective SEO campaign consists of 4 things:
- Technical Optimization
Every SEO campaign starts with identifying keywords. These keywords are what people will search in Google to find your website. They need to be relevant to what you offer. (more…)
When you own your own business, you know your star employees are the key to your continuing business success. You may be the brains and driving force behind the entire operation but who takes control of your crucial sales multiplication, or your kickass marketing strategy? Your star employee, or employees. I’m sure, like me, you don’t take your key employees for granted. But did you really stop to consider what would happen if they were suddenly not there? I’m not talking about employees leaving to take another job. I’m talking about sudden death, or disability. Not something anyone likes to consider, but if a large part of your business success rests on one or two individuals, it is definitely something you need to confront. (more…)
In the frenetic and constantly changing commercial world, it can be difficult to distinguish between business jargon and the strategic concepts that underpin a sustainable venture. The so-called ‘consumer experience’ is definitely an example of the latter, as this refers to the quality of interaction between brands and their customers and requires careful management if it is to drive long-term loyalty. (more…)
Starting your first business is a thrilling experience, from concept to reality, it can be a surreal and often overwhelming undertaking. As much as it is a creative process, it is also a legal one, so you should be sure to have everything you need to start out as smoothly as possible.
Follow along as we explore five of the most-used documents by small businesses and why you may need them. (more…)
A manager provides guidance and has upper decision-making power to those under them. Business managers are typically in charge of the bottom line whether that is seen as financial productivity, or customer satisfaction. It takes a great deal of expertise and often higher education to become a manager, but it also takes some important habits to be truly successful. (more…)
As customers transition to buying and communicating via mobile channels, the importance of customer engagement has also increased. Customer engagement is essential in driving sales, and customers who are involved in a positive, engaging customer experience are more likely to offer return business to a company in the future. Today, mobile marketing strategies are becoming increasingly popular to engage customers on the go, and businesses are wise to follow some simple strategies to improve customer engagements via these avenues. (more…)
I never set out to be a business owner, or any sort of entrepreneur for that matter. In fact, I never even thought I would see the kind of success I have. It was well over 17 years ago, right around the time I turned 30, that I realized just being in sales was not enough for me. I started a family, had my first home, a couple of nice cars, a bit of money in my pocket, but found myself losing interest in sales. (more…)
Small-business owners may need to compare different kinds of health insurance plans for themselves and their families. In some cases, entrepreneurs will even offer group medical plans to help them attract and retain good employees. As business owners strive to keep premiums as low as possible, they also want their employees to enjoy the best benefits possible. Typically, managed care health insurance policies provide the optimum balance between affordable premiums and good coverage. (more…)