As customers transition to buying and communicating via mobile channels, the importance of customer engagement has also increased. Customer engagement is essential in driving sales, and customers who are involved in a positive, engaging customer experience are more likely to offer return business to a company in the future. Today, mobile marketing strategies are becoming increasingly popular to engage customers on the go, and businesses are wise to follow some simple strategies to improve customer engagements via these avenues. (more…)
I never set out to be a business owner, or any sort of entrepreneur for that matter. In fact, I never even thought I would see the kind of success I have. It was well over 17 years ago, right around the time I turned 30, that I realized just being in sales was not enough for me. I started a family, had my first home, a couple of nice cars, a bit of money in my pocket, but found myself losing interest in sales. (more…)
Small-business owners may need to compare different kinds of health insurance plans for themselves and their families. In some cases, entrepreneurs will even offer group medical plans to help them attract and retain good employees. As business owners strive to keep premiums as low as possible, they also want their employees to enjoy the best benefits possible. Typically, managed care health insurance policies provide the optimum balance between affordable premiums and good coverage. (more…)
Hiring your first employee is an exciting time for your company. Your daily duties have expanded and you need to hire someone to take over some of the responsibility. Before you interview and find the person you want to bring into your company, you need to understand the legal requirements for hiring and maintaining employees.
Starting any business venture is difficult, but SEO is an even more challenging profession. While the market is more receptive to SEO and investing in online marketing than it was a few years back, the competition has grown to astronomical proportions. From huge firms to freelancers, many companies have become real forces to be reckoned with.
SEO, however, will continue to grow in importance in the future, as more businesses establish their online presence. However, if you are to succeed in your venture as an SEO entrepreneur, then you must run a tight ship, and focus on creating a brand that will last long after you’re due to retire. (more…)
As an entrepreneur starting out in business, you might know a lot of things about how to penetrate your market, but you can’t know everything. One of the areas that most start up business people find themselves lacking is in bookkeeping.
Budgeting is an aspect of bookkeeping that most people think comes naturally, but it doesn’t. Even though you are very good at maintaining a healthy personal budget, when it comes to a business, the principles change.
With a little training, though, you can learn tips that will get you started in creating a good business budget. (more…)
Let’s imagine you’re finally getting off that couch and building that company you’ve always dreamed of. One that sells non-embarrassing gym clothing to people who desperately need the gym. (Like me. Probably you too.) You’ve been smart about this and wasted no time in setting up a great looking DIY website. You have a couple of co-founders who share your passion for gym wear (and loathing for exercise). You even have a small seed fund that helps you get the basics in place – a small office, suppliers, a few employees, the works.
So you’re all set to beat the Lululemons of the world?
Maybe not. Because, as every entrepreneur knows, a successful startup is not about getting all the pieces of a puzzle together. It’s about getting all those disparate pieces to work together in a creative yet efficient manner. (more…)
When starting a company, it’s natural to want to shout your message from the rooftops. You not only want to spread the word about your new endeavor to family and friends, but it’s important to get noticed in order for your business to grow. According to Forbes, approximately 543,000 new businesses start each month. The struggle to stand out in this clutter can seem helpless, but there are several things you can do to maximize your potential.
Standing out and being well represented amongst the competition requires you to create a strong brand, something that resonates with your potential customer and gives you increased visibility. The following tips will help you understand all that your brand is made up of, and how to use it to maximize your business startup efforts. (more…)
Starting a new business presents many challenges for entrepreneurs, but choosing the best tech equipment for your startup doesn’t have to be one of those challenges. Follow these four surefire tips to make sure your business get the tech devices it needs in order to succeed.
1. Make a Budget for Your Technology
In an ideal world, every company could afford the fastest, most powerful, and ultimately, the most expensive technology. As a startup, some of those devices may not be in your budget. That’s why you need to craft a budget that tells you exactly how much money you can spend on tech.
Make sure you allocate funding on equipment like:
- internet access
Know that you don’t always have to purchase the most expensive items to get the services you need. Explore your options to discover which is right for you and the industry you work in. You might find that the most expensive option has the features you specifically need which can save you money in the long run to pick the devices that fit your company perfectly as opposed to buying again and again when new models are released or when cheaper versions break down.
Here at MyCorp we’re always happy to see businesses succeed and love to hear about the keys to their success, which more often than not includes making good decisions and repeating them in the days, months, and years to come for the company. As we wrap up the end of the year, today we interviewed 13 business experts to get their feedback on the best business decision they made in 2013 – and how they plan on repeating it in 2014.
1. “The best business decision I made in 2013 was joining EO (Entrepreneurs’ Organization), a global business network of about 9,500 business owners with a very personal flavor. It’s something I’ll definitely stick with for 2014. I am a partner in a 13-year-old boutique advertising agency in New Jersey, and we have reached a steady size and comfort level, but we know we can be more. EO has a unique component called the ‘Forum,’ which is a small group of 6-10 business owners from different disciplines. Forums meet monthly and grow very close, which among other things enables them to serve as a de facto board of directors. Forum members hold each other accountable for business and personal goals, provide feedback and insight, share experiences and sometimes just offer emotional support. The monthly influx of ideas and enthusiasm is invaluable, especially for an entrepreneur like myself who started a business with professional experience but without business training. In addition to the Forum experience, EO holds learning, inspirational and just outright fun events that continuously sharpen the tools I need to be a more effective leader in my company.”
– Adam Schnitzler, Chief Creative Officer, The S3 Agency
2. “Outsourcing is the best decision I’ll remake. Outsourcing web development and SEO this year freed up time to explore other investment opportunities and meet with prospective clients. I’ll continue to invest in outsourcing in 2014 as a means to be able to focus on activities that allow us to continue to grow our business efficiently.”
– Michael Lallana, CEO, Mila Venture Group