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4 Simple “DIY” SEO Techniques

The thought of doing SEO yourself frightens most business owners, but it’s not as hard as you think. Sure, a full on SEO campaign might be challenging to do on your own. But believe me, EVERY business owner can do what I’m about to show.An effective SEO campaign consists of 4 things:

  • Keywords
  • Content
  • Technical Optimization
  • Backlinks

Keyword Research

Every SEO campaign starts with identifying keywords. These keywords are what people will search in Google to find your website. They need to be relevant to what you offer. (more…)

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5 Crucial Ways to Protect Against the Loss of Your Star Employees

When you own your own business, you know your star employees are the key to your continuing business success. You may be the brains and driving force behind the entire operation but who takes control of your crucial sales multiplication, or your kickass marketing strategy? Your star employee, or employees. I’m sure, like me, you don’t take your key employees for granted. But did you really stop to consider what would happen if they were suddenly not there? I’m not talking about employees leaving to take another job. I’m talking about sudden death, or disability. Not something anyone likes to consider, but if a large part of your business success rests on one or two individuals, it is definitely something you need to confront. (more…)

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How you can Improve the Consumer Experience

In the frenetic and constantly changing commercial world, it can be difficult to distinguish between business jargon and the strategic concepts that underpin a sustainable venture. The so-called ‘consumer experience’ is definitely an example of the latter, as this refers to the quality of interaction between brands and their customers and requires careful management if it is to drive long-term loyalty. (more…)

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5 Documents Every Startup Needs

Starting your first business is a thrilling experience, from concept to reality, it can be a surreal and often overwhelming undertaking. As much as it is a creative process, it is also a legal one, so you should be sure to have everything you need to start out as smoothly as possible.

Follow along as we explore five of the most-used documents by small businesses and why you may need them. (more…)

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How to Enhance Customer Engagement Via Mobile Marketing

As customers transition to buying and communicating via mobile channels, the importance of customer engagement has also increased. Customer engagement is essential in driving sales, and customers who are involved in a positive, engaging customer experience are more likely to offer return business to a company in the future. Today, mobile marketing strategies are becoming increasingly popular to engage customers on the go, and businesses are wise to follow some simple strategies to improve customer engagements via these avenues. (more…)

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How I Came to be an Entrepreneur: Part 1

I never set out to be a business owner, or any sort of entrepreneur for that matter.  In fact, I never even thought I would see the kind of success I have. It was well over 17 years ago, right around the time I turned 30, that I realized just being in sales was not enough for me.  I started a family, had my first home, a couple of nice cars, a bit of money in my pocket, but found myself losing interest in sales.  (more…)

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Understanding Point-of-Service (POS) Health Insurance

Small-business owners may need to compare different kinds of health insurance plans for themselves and their families. In some cases, entrepreneurs will even offer group medical plans to help them attract and retain good employees. As business owners strive to keep premiums as low as possible, they also want their employees to enjoy the best benefits possible. Typically, managed care health insurance policies provide the optimum balance between affordable premiums and good coverage. (more…)

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4 Marketing Lessons for SEO Entrepreneurs and Agency Owners

touchscreen interfaceStarting any business venture is difficult, but SEO is an even more challenging profession. While the market is more receptive to SEO and investing in online marketing than it was a few years back, the competition has grown to astronomical proportions. From huge firms to freelancers, many companies have become real forces to be reckoned with.

SEO, however, will continue to grow in importance in the future, as more businesses establish their online presence. However, if you are to succeed in your venture as an SEO entrepreneur, then you must run a tight ship, and focus on creating a brand that will last long after you’re due to retire. (more…)

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