5 Places You Should Be Focusing Your Brand

It is not uncommon for businesses to feel overwhelmed when trying to create an effective brand. There are so many factors that play a role in your brand’s growth that it might seem like there are too many little things to worry about in the process before you get to the more important areas. But never fear – focusing on these five things will help you stay on track when it comes to your brand.

1. Get a Logo Design
Having a logo design created is one of the first and most important tasks you should focus on when developing your brand. The logo will be the face of your business and will either stick in consumers’ minds or be easily forgotten. Work with a professional designer to come up with a design that will speak to your target audience and represent your brand well. Continue reading

You’re Too Savvy to Make These 5 Rookie Entrepreneur Mistakes – Or Are You?

You’re bound to make more than five mistakes as a neo-entrepreneur (young and fresh entrepreneurs who are less experienced than their older, more established counterparts), especially during the startup years. Entrepreneurship means going through a lot of uncharted territory and interestingly enough, many of these mistakes stem from characteristics that make a person an entrepreneur.

Entrepreneurs who succeed tend to share the following traits: Continue reading

Guest Post: 3 Key Elements To A Startup Partnership Agreement

If you’re running a small start-up business with a partner, chances are this partner is a good friend, a colleague you trust or maybe even your spouse.

During the early phases of a start-up it is even more so important to put everything in writing. You are laying the foundations to what may hopefully grow into a solid corporation. Many will feel the relationship with the chosen partner is strong enough to withstand any potential disagreement. Continue reading

3 Inspirational Business Startups That Took Off Running

The process of starting or operating a small business can be difficult and discouraging at times. Where we can gain the biggest amount of inspiration is by visiting and learning more about successful online businesses and the innovative founders behind them. Their stories, particularly for the founders of Dropbox, Instagram, and Tumblr, reveal that it’s still possible for anyone with enough skill and determination to build a savvy and successful company. Continue reading

Guest Post: 5 Strengths Women Bring to the Entrepreneurial Market

Despite the fact that the world of entrepreneurship has been largely male dominated throughout history, the tide seems to finally have shifted, and over the last 20 years or so, women have been starting businesses at a higher rate than men.

Crystal Culbertson and Lisa Hufford may not be household names like Mary Kay Ash and Oprah Winfrey, but they both founded companies that made more than 10 million in revenue in 2010 and have experienced enormous growth in the last three years. How much growth? Try over 3,700% for Hufford’s consulting company, and more than 16,000% for Culbertson’s IT firm. Continue reading

How to Select the Right Social Media Service For Your Company

There are a ton of social media sites and services out there. Nearly every major network has a handful of tiny competitors, who all hope that they can attract even a small percentage of the unique visitors checking out their behemoth counterparts. Understandably, this can create some confusion for new businesses. Which networks should you focus on? Do you need to have a profile on every single one? Or can you just hit the big guys and skip the little ones? Well the answers aren’t a simple yes or no, but there are some questions you can ask yourself to help figure out where you should focus your resources, and who you can ignore.

1. What is the size of the service?

Continue reading

Guest Post: 5 Startups That Have Taken 2012 By Storm

Today we’re featuring a special guest post from Carolyn Knight with Ordoro. We’re more than halfway through 2012 and it’s time to see which startups are poised to emerge as the year’s hottest companies and if they’re poised to take on 2013 as they grow in popularity. Check out the list to see if your favorites made the cut!

Every year people in the business and technology sectors play a little guessing game where they try to figure out what companies are going to make it big. Sometimes it’s pretty clear when a startup is set to take off, but at other times companies seem to come out of nowhere and revolutionize our lives. We’re halfway through the year now and here’s a look at the five startups we believe have taken and will continue to take 2012 by storm. Continue reading

Chit Chat at the Office: Good Idea or Bad Idea?

Whether your office is big or small there’s a good chance that you encounter daily office chatter. This can take place between people’s desks, in the break room or in the hallways. Although workplace comradery is generally encouraged, how much chatter is too much? What is the line between appropriate discussion and becoming a pair of chatty Kathy’s? Before you strike up conversation, consider the following questions: Continue reading