5 Questions with B-Corp Innovator Jenelle Isaacson

Jenelle Isaacson, owner of Living Room Realty

As our B Corp interview series comes to a close, we’re excited to end the series on a strong note for businesses that decide to file as Benefit Corporations by featuring Jenelle Isaacson, owner of Living Room Realty in Portland, Oregon. Living Room Realty has the distinction of being the first real estate company in Oregon to become B-Corp certified and today, we spoke with Jenelle about how she hopes Benefit Corporations will be the future norm for business and how her company believes in building both business coupled with community – “one great neighbor at a time.”

1) How did you get started with your company?

I was getting ready to have a baby and wanted to leave my current office anyways so I could have my own place I could easily bring my baby in if I needed and have control over the environment of my office. I was nesting. I wanted my own space, with my favorite teas, assurance the office was cleaned with natural products and was somewhere as comfortable as my own living room if I would be balancing two children under two years old and a thriving real estate business.

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B Corp Experts Weigh In: Senen Garcia

Senen Garcia, Esq. of SG Law Group

Accountant, attorney, and B Corp movement supporter Senen Garcia, Esq. got his entrepreneurial start at an early age. The sole owner of two businesses before completing his bachelor’s degree in Business Administration with a concentration in Entrepreneurship and International Business, Garcia opened his accounting and tax practice before receiving his undergraduate degree. While running said business, he completed his Graduate and Juris Doctorate degrees and now operates SG Law Group in Florida which assists clients with their corporate, real estate, estate planning an property insurance claim needs.

Today he’s giving us a look at how he got interested in the B Corp movement, what he believes Benefit Corporations need in order to succeed and why the real benefit behind the B Corps has a lot to do with marketing.

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5 Emerging Workplace Trends That are Becoming Mainstream for Small Business

Successful businesses and employees must be able to stay on their toes to keep up with emerging workplace technologies and trends. Practices that were once considered fads or eccentric habits are now the norm. Here are five emerging workplace trends that are becoming mainstream.

Fragmentation of Structure

Ask your parents and grandparents what the structure of their first grown-up job was like and they’ll mention something about everyone being in a single office building, most likely with an abundance of cubicles and offices. That’s just not the case anymore. Modern businesses are increasingly decentralizing their physical and hierarchical structure.

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B Corp Experts Weigh In: Q&A with Lisa Garrison

Lisa Garrison, Attorney, Smith Moore Leatherwood

At the firm of Smith Moore Leatherwood LLP, Lisa Garrison maintains an active business litigation practice advising and representing clients in anything from claim appeals to multiple jury trials, but she also has an active presence with companies that have socially beneficial missions. Lisa serves as the founder of the firm’s “Benefit Corporation Team” or the “B Team” which focuses on exploring and serving the legal needs of aspiring or existing “benefit” or “B Corp” companies – for-profit businesses that seek to better the world through identified social missions and by focusing on sustainability and TPL/3BL (the “triple bottom line” pillars of profits, people, and planet).

Today, we’re discussing with Lisa how the “B Team” came to be at Smith Moore Leatherwood LLP and the assistance it provides Benefit Corporations in need, the financial advantages that come with forming a B Corp, and why every entrepreneur needs to read up on the pros and cons of Benefit Corporations before starting one up.

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B Corp Experts Weigh In: Q&A with Timothy McCausland

Timothy S. McCausland, Senior Vice President & Chief Strategy Officer at Orange County Trust Company

In 2010, with over 25 years working in transactional matters involving real estate, trusts and estates, commercial matters and finance, attorney Timothy S. McCausland began investigating the growing trend of states adopting benefit corporation legislation. The B-Corps won McCausland over, especially since at the time he resided within a more rural part of New York and felt that the B-Corp would be a great fit for his region. By working alongside a colleague and friend, Gary Schuster, and familiarizing his state legislators with benefit corporations, the pair was able to push for the legislation and ultimately, for benefit corporation legislation to be passed in New York.

Today, we’re interviewing Timothy, currently serving as the Senior Vice President for Orange County Trust Company, on where he thinks B-Corps are heading, the benefits of going B-Corp for your business, and why once the switch is on for setting up a B-Corp, it can’t be switched so easily back off.

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5 Questions with B-Corp Innovator Tim Frick

Tim Frick, Principal at Mightybytes

For Tim Frick and the team at Mightybytes, sustainability means more than trending on a Google search – it’s how they do business. A full-service creative firm for conscious companies in Chicago, Mightybytes provides branding, content strategy, and web based services to its clients along with being a certified B Corporation. They’re passionate about making a social impact with their work to make the world a better place, even if it happens, “just one small pixel at a time.”

We asked Tim five questions on his business and he gave us some pretty amazing answers on how he left corporate America behind for the entrepreneurial lifestyle, the bootstrapped beginnings of the company, and how in order to be an entrepreneur you need to walk the walk.

1) How did your business get started?

After a brief career in corporate America I started freelancing in 1995, which eventually evolved into what is now Mightybytes. The freelance lifestyle was attractive to me due to the freedom it offered and the DIY philosophy of being an entrepreneur. Quality of life and doing impactful, cause-driven work I can be proud of is at the core of who I am as a person. We imbue those principles into all we do at Mightybytes.

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3 Important Investments to Make in Your Business

For any business owner, sustainability and growth are always top of mind. You want to invest in growth while realizing a positive return. As you contemplate your long-term goals, here are the top three investments to consider:

1. Technology infrastructure – It’s important to operate off a scalable technology platform – one that enhances employee performance. Because technology impacts every sector of your business, it’s important that it provides a simple and flexible experience for your team members so that they can maximize efficiency.

Keeping up with cutting edge trends that you can implement first in your industry is a great way for your company to stay ahead of the curve and stand out. Don’t be afraid to take risks!
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