For any small business owner, a slowly recuperating economy can be an overwhelming scenario. With small business budgets often stretched to the limit, it is difficult for the owners to choose the best means of investing money while still allowing growth of their businesses. According to studies, the number of people using the internet on mobile-only devices is on a steady rise. In fact, we may all soon be seeing a smartphone-only generation, wherein cell phones are the primary source for accessing the internet. This is why small businesses need to start making significant strides when it comes to the mobile app market.
You’ve incorporated your business and are getting ready to build your online store. What’s next? Take a cue from the MBA playbook and think through the famous “3 C’s” before you make more decisions. By thoughtfully considering your customers, competition and company, you can maximize the impact of your online presence.