Take Your Business to the Next Level: Apply for a Trademark!

After starting your business and establishing your initial customers to reach out to, it may seem like there isn’t much to do except wait for the customers to come rolling in. On the contrary, this is the perfect time to start your business down the course for success! One of the most important (and easiest) ways to do this is to register for a trademark for you business name, product name, logo, or company slogan. In comparison to the number of people who open up businesses each year, not many people take advantage of this step but it can really save you in the end. The benefits of registering a trademark for your company name and/or product are twofold: protection of your business and brand recognition. Continue reading

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Trend Watch: Up and Coming Industries

The months from February to April can be some of the slowest of the year. After the excitement of the holidays, winter can feel endless while waiting for summer. Spice up those short winter days with a new business venture or by taking your business to the next level of success. To give you some inspired ideas, here are some of the newest industries that are taking off this year.

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Setting Up a DBA

A DBA is all about names.  Sometimes called a “fictitious business name,” “doing business as,” “trade name,” or “assumed name,” it is all the same thing.  If an entrepreneur is planning on doing business using a name other than his or her own personal legal name, then they will probably need a DBA.  Most states require a DBA prior to conducting business under a name other than the business name or one’s personal name.

The most common use of a DBA is probably by those who are sole proprietors.  These are individual business owners who run their business themselves and have just hung out their shingle.  Since most people in these circumstances use a business name other than their own name, it would be necessary to get a DBA.  For example, if Mario wanted to open his own doughnut shop called “The Perfect Doughnut,” he would need to get a DBA that asserted it was Mario doing business as “The Perfect Doughnut.”  This would allow Mario to receive checks made out to the “The Perfect Doughnut” and also sign checks under that name. Continue reading

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