After starting your business and establishing your initial customers to reach out to, it may seem like there isn’t much to do except wait for the customers to come rolling in. On the contrary, this is the perfect time to start your business down the course for success! One of the most important (and easiest) ways to do this is to register for a trademark for you business name, product name, logo, or company slogan. In comparison to the number of people who open up businesses each year, not many people take advantage of this step but it can really save you in the end. The benefits of registering a trademark for your company name and/or product are twofold: protection of your business and brand recognition. Continue reading
The months from February to April can be some of the slowest of the year. After the excitement of the holidays, winter can feel endless while waiting for summer. Spice up those short winter days with a new business venture or by taking your business to the next level of success. To give you some inspired ideas, here are some of the newest industries that are taking off this year.
A DBA is all about names. Sometimes called a “fictitious business name,” “doing business as,” “trade name,” or “assumed name,” it is all the same thing. If an entrepreneur is planning on doing business using a name other than his or her own personal legal name, then they will probably need a DBA. Most states require a DBA prior to conducting business under a name other than the business name or one’s personal name.
The most common use of a DBA is probably by those who are sole proprietors. These are individual business owners who run their business themselves and have just hung out their shingle. Since most people in these circumstances use a business name other than their own name, it would be necessary to get a DBA. For example, if Mario wanted to open his own doughnut shop called “The Perfect Doughnut,” he would need to get a DBA that asserted it was Mario doing business as “The Perfect Doughnut.” This would allow Mario to receive checks made out to the “The Perfect Doughnut” and also sign checks under that name. Continue reading
|There are numerous advantages to securing federal registration of a trademark. Perhaps the most important advantage is that federally registered trademarks are national in scope, regardless of the actual geographic use made of the mark. This national scope contrasts greatly with the limited geographic range of common law trademarks.Additional substantive benefits received through federal registration include:
In the Internet’s infancy, domain names served merely as a means of locating specific computers on the Internet. Now, with globalization and commercialization of the Internet, domain names have taken on business identification and trademark significance. Domain names are now highly visible in the bricks and mortar world, appearing in television, radio, and magazine advertisements, on billboards, and in most company’s advertising materials. Now that domain names serve a unique advertising and business purpose, confusion may arise when a company’s domain names are not the same as their trademarks, and vice versa. Domain names are distinct from trademarks because domain names are global and unique (a particular string of letters can link to only one site). On the other hand trademarks may overlap in different industries or different geographical locations. In the business world, because Internet users often assume a company’s trademark is its domain name, a domain name may become an equally valuable piece of intellectual property, and, like a trademark, a true business asset. Ultimately, one of the most important means of identifying the goods or services sold by your company will be through its trademarks and corresponding domain name. In fact, your trademark may be the only means for customers to identify your goods or services, and if your trademark is not the same as your domain name, a customer may become confused when searching on the Internet. Unavailability of a matching domain name could prove devastating to your business. Furthermore, choosing a trademark that is unusable because it conflicts with a prior user of a confusingly similar mark may result in a significant loss of valuable time and money, wasted marketing dollars and goodwill. For these reasons, when considering a trademark and domain name, it is important to take into consideration the following: Initially, it is important to undertake a comprehensive search of the trademarks. Continue reading