Most business owners realize that the marketing slogans, logos, and other trademarks and service marks used by their company are extremely valuable commodities. The amount of time, effort, and dollars that go into establishing these things can add up quickly and pay off huge with a brand that reaches large amounts of valuable customers.
But just like any other asset, these things need to be actively protected in order to keep that money from going to waste.
What Is a Trademark?
First, it’s important to understand exactly what you’re protecting.
Customers often inquire whether the reservation and filing of a corporation protects the name of the business. While it may protect the business name with the Secretary of State in the state where the corporation or LLC is filed, it does not necessarily protect the name as a trademark.
Trademarks can include any words, phrases, symbols or designs that identify and distinguish the source of the goods. There are numerous advantages to securing federal registration of a trademark. Perhaps the most important advantage is that federally registered trademarks are national in scope, regardless of the actual geographic use of the mark. Hence, trademark protection will protect your business name, which is distinct from filing for a corporation or LLC with the Secretary of State.
To find out more about trademark registration and the advantages of trademark protection, click here.