12 Must-Know Rules for Startups

12 Must-Know Rules for StartupsIn 2012, entrepreneur Mark Cuban wrote “12 Rules for Startups“ for Entrepreneur.com, contained valuable insight and some entertaining ideas from Mr. Cuban. The article shared some snackable ideas to the startups to roll out with large profits and tag their business as ‘successful’.

Keeping the same spirit, this post is going to narrate 12 additional rules of thumb for startups to follow in 2014 – for both those launching new businesses and those associated with these startups. It’s been a two year leap since Mr. Cuban wrote his article and while the market and tactics have changed quite a bit, startups in 2014 still have plenty of exciting things to look forward to.

Rule 1: Grow Your Passion

Startups are diligent, and have to build a problem-solving attitude since the launch of business. Startup strategy must consist of moving two steps forward and one step backward. However, it’s critical that all start-ups include plenty of passion as it’s important for entrepreneurs to deal with business upheavals.

Rule 2: Never Give Up

As startups grow and experience challenging times, they need an attitude in place that tells them to never give up! Overall persistence in business works to help startup owners grow a strong survival strategy in the long run.

Continue reading

Knowing How to Use Patents, Trademarks and Copyrights

Patents, trademarks, and copyrights are all registered under the federal government which makes it easy for people to think the three are just about the same and get easily confused on how to use each one properly. The biggest difference between the three lies in the rights that they equip owners with and makes knowing the operational difference between these all the more important for owners. No two situations are alike which is why you have patents, trademarks and copyrights available as three different options to protecting intellectual property.

Knowing the applications, strengths, and weaknesses of these three will best help to protect your business for a wide variety of situations and benefit the business in the process. But before you start working with patents, trademarks, and copyrights, it’s important to know how each one varies from the other. Continue reading

Catch Deborah Sweeney's Trademark Protection Free Webinar Today!

Don’t forget! This week our very own Deborah Sweeney will be featured on Ventureneer for a free webinar on “Protecting Your Brand: Trademarks, Copyrights, and the Internet.”

In this webinar Deborah will explain simply (minus difficult legal jargon):

  • Checking out competitive brand uses
  • Determining trademark availability
  • Nationwide protection for your brand and logo
  • What needs to be protected when it comes to your brand

“Protecting Your Brand: Trademarks, Copyrights, and the Internet” is open to anyone interested in business but is highly recommended to those newly forming.

The webinar will take place Wed. December 14, 2011 at 12n – 1pm ET and is free of charge.

Take Your Business to the Next Level: Apply for a Trademark!

After starting your business and establishing your initial customers to reach out to, it may seem like there isn’t much to do except wait for the customers to come rolling in. On the contrary, this is the perfect time to start your business down the course for success! One of the most important (and easiest) ways to do this is to register for a trademark for you business name, product name, logo, or company slogan. In comparison to the number of people who open up businesses each year, not many people take advantage of this step but it can really save you in the end. The benefits of registering a trademark for your company name and/or product are twofold: protection of your business and brand recognition. Continue reading

MyCorporation How To: Branding Your Small Business

Separating your small business from its competitors is crucial, especially in the current economy. Learning how to successfully brand your business will help you achieve this goal. However, with so many new forms of social media, creating a strategy can be difficult. Consider the following questions and answers to learn branding tips that will help you navigate the sea of online communication and effectively develop a branding strategy.

Continue reading

MyCorporation on KCAL 9

MyCorporation.com CEO Deborah Sweeney recently appeared on KCAL 9 to discuss simple tips to get your business booming. Deborah provides five tips to help you take an idea and make it a business.

1) Decide what Kind of Business You Want and Do Some Research. Before you do anything else, ask yourself some questions. What are you passionate about? Do you like to work alone or with a team? What are your strengths and weaknesses? Then, take these answers and do some research about your desired field. Keep in mind what you love to do, and what you’re good at. Starting a business takes a lot of time and you will definitely want to be spending that time working on something you enjoy. Continue reading

Is my Corporate/LLC Name Protected?

Customers often inquire whether the reservation and filing of a corporation protects the name of the business. While it may protect the business name with the Secretary of State in the state where the corporation or LLC is filed, it does not necessarily protect the name as a trademark.

Trademarks can include any words, phrases, symbols or designs that identify and distinguish the source of the goods. There are numerous advantages to securing federal registration of a trademark. Perhaps the most important advantage is that federally registered trademarks are national in scope, regardless of the actual geographic use of the mark. Hence, trademark protection will protect your business name, which is distinct from filing for a corporation or LLC with the Secretary of State.

To find out more about trademark registration and the advantages of trademark protection, click here.