4 Essential Elements to Building Your Business’ Bridge to Conversion

4 Essentials to Building Your Business’ Bridge to ConversionIt’s one thing to get people’s attention towards your business, but what use is having all the recognition in the world if you can’t influence them to actually engage with your business? Once you’ve got them at your site, you need to give them a reason to stay there and click on a link to register an account, subscribe to a newsletter, order a product, or even just look around and find out more what it is you do.

But how do you accomplish this? Here are four fundamental elements that you need to build on to start getting conversions on your company website.

User Experience

How your target audience feels about interacting with your website is one of the very first things that you need to take into consideration. Your site needs to provide the information your visitors are looking for. It has to be easily navigable for different devices (e.g. smartphones, tablets, etc.), browsers and connection speeds while still maintaining a credible and compelling design that reinforces your business’ brand.

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7 Tips to Creating the Best Online Shopping Experience for Customers

Catering to customers online is a huge benefit to retail store owners.  However, e-tailing is different from in-store retailing, and store owners need to stay aware of the differences in order to maximize the benefit of selling online.  To ensure the best online shopping experience possible for your customers, take into consideration these seven tried and true techniques.

1. Make it easy for customers to find your website. Improve your marketing both online and off. Make sure you understand how to use your site analytics to find out more about how users are finding your site – is it through Google or other search engines? Referrals from other websites? Analyze how customers are finding you and compare your search engine ranking for various terms to that of your competition. Consider using AdWords or other advertising, email marketing, and social media marketing to ensure you get your target audience to your website. Continue reading