For over 100 years, conversation hearts have communicated loving messages in the weeks leading up to Valentine’s Day. Their phrases are legendary—sweet nothings meant to charm objects of affection.
The magic of these messages is that they also serve as great reminders of how to treat our clients and customers in the business world.
One of the most popular ways to talk to customers in the modern age is across social media—specifically Twitter. It dawned on us recently that the social channel has a lot in common with candy hearts: The sender hopes to dazzle the recipient of the message; the ideas being communicated are often consistent, and above all else, the phrasing is short and sweet by design.
Here are five ways that candy heart philosophy can help you share love for your customers on Twitter.
1) Sweet Talk
It may seem like common sense, but it’s a rule that bears repeating: always stay positive on social media. When you’re tweeting, especially on behalf of your brand, maintaining a pleasant tone is vital. Smile as you write to ensure your words convey what’s intended. Your customers will smile when they read them. Think sunshine; rainbows; that addictive song by Pharrell Williams—whatever it takes to keep your spirits lifted in the social setting.
Office romances. What’s an employer to do?
Valentine’s Day is this week and quite fittingly, we turn our thoughts to the ever sensitive subject of office romance. And whether or not it’s company culture to frown on personal relationships in the workplace or to look the other way, they do happen. Strong bonds develop when employees work long hours together— and nowhere is that more true than in the intense environment of a small business or start-up. Couple that with social media platforms that keep us connected to our co-workers 24 hours a day, seven days a week, and you have the ingredients for office romance.
So the question is, how should you handle it? Look the other way in the hopes that either the relationship will be short-lived and others won’t notice or that one of the employees in the relationship will leave the company and/or department? Or wait until the relationship turns sour and either you are dealing with a sexual harassment complaint or other employee relations issues as employees “take sides” or claim “unfair advantage”? And what about employees losing focus on work projects as they deal with their relationship issues that have spilled over from their personal lives into their work lives? Continue reading
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