5 Questions with B-Corp Innovator Jenelle Isaacson

Jenelle Isaacson, owner of Living Room Realty

As our B Corp interview series comes to a close, we’re excited to end the series on a strong note for businesses that decide to file as Benefit Corporations by featuring Jenelle Isaacson, owner of Living Room Realty in Portland, Oregon. Living Room Realty has the distinction of being the first real estate company in Oregon to become B-Corp certified and today, we spoke with Jenelle about how she hopes Benefit Corporations will be the future norm for business and how her company believes in building both business coupled with community – “one great neighbor at a time.”

1) How did you get started with your company?

I was getting ready to have a baby and wanted to leave my current office anyways so I could have my own place I could easily bring my baby in if I needed and have control over the environment of my office. I was nesting. I wanted my own space, with my favorite teas, assurance the office was cleaned with natural products and was somewhere as comfortable as my own living room if I would be balancing two children under two years old and a thriving real estate business.

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Happiness Is… Being Your Own Boss

By David Nilssen, CEO & Co-founder of Guidant Financial

Actually—happiness is in empowering others, which comes naturally when you’re the boss.

Empathy, community, and courage – just a few of the values that line the walls at the Guidant headquarters!

Think of it this way: in an orchestra, the conductor is the most powerful person yet he or she makes the least noise. The conductor infuses others with opportunities to make beautiful music.

Being a small business owner isn’t so different. It’s a gift to be able to develop the raw talent in your employees and push decisions downstream. When you harness their capabilities, you not only encourage them to grow; you strengthen your organization as a whole.

I’ve seen this time and time again at Guidant.
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4 Hiring Tips for Small Business and Franchise Owners

Intelligent business owners recognize that their most important asset is their team. Your team is the face of your company to the customer and the ambassadors of your brand.

Here are four important things to consider when hiring your staff:

  1. Hire, train and fire based on your values. Once you establish the values of your organization, it’s important that those hired actually live and demonstrate those values. If they can’t, won’t or don’t—move ‘em on out.  They could be an amazing fit for another business and won’t undermine the type of culture you want. Continue reading