5 Reasons Entrepreneurs Need Video for Marketing (Like, Now!)

5 Reasons Entrepreneurs Need Video for Marketing (Like, Now!) Let’s get to the point: short videos are becoming as important as your website. They are a powerful way to make friends and influence people and to build a strong brand presence online so people want to do business with you. You need start creating these videos now for the following reasons:

1. It Pays Off

According to the Online Publishers Association, when you go visit a website, you are 64% more likely to buy a product on an online retail site after watching a video. Now, I know that all small businesses aren’t involved in retail, but you get the point. Video works, and it will work for you when you decide to put this tool in your arsenal. And guess what? That time is now.

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8 Guidelines for Effective Video Marketing

8 Guidelines for Effective Video MarketingPeople love watching videos. With almost 1 billion active users, YouTube has become one of the most visited sites online. Many businesses have discovered the immense potential of video marketing and are now using it to promote their products and services – here are some tips which will help you derive the biggest benefits from video marketing.

1. Understand your audience.

Before posting any video, you need to get familiar with your target audience. What are their ages? What are they passionate about? What problems are they dealing with? What kind of videos would appeal best to your audience? Once you have answers to such questions, you will then be able to carry out an effective video marketing campaign.

2. Think outside the box.

There are thousands of videos on YouTube competing for people’s attention. For your video to stand out of the crowd, you will need to think out-of-the-box. Come up with a creative and radical concept which will capture the imagination of your viewers. You can get some inspiration by looking at what others have already done and borrowing some ideas. However, don’t make the mistake of duplicating entirely the work of others.

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