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How to Choose The Best Domain Name For Your Business

It’s common for entrepreneurs to put a lot of thought into naming their businesses, but, oftentimes, the domain name doesn’t get nearly the same amount of attention. In an age when every business is checked out online prior to becoming a customer, a brand’s online identity is just as important as the business name.

Here are some tips to choose the best domain name for your business from both a branding and SEO perspective: (more…)

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How to Draw Traffic to Your Website without Paid Advertising

Whether you are selling paper clips, vehicles, or merely selling your own private consultation online, you will need to attract lots of traffic to be able to convert a portion of those people viewing your offerings into quantifiable sales.

Two ways to do that are either to pay for it or to generate it for free. Paid traffic is generated through online advertising campaigns and can be very costly, but has a quick turnaround. Free traffic is labeled “organic” traffic because it stems from the natural process of attracting your own customers via content marketing and other online strategies. (more…)

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Why You Need Educational Resources On Your Website

For some time, websites were fairly standard. They existed to provide information – basic company histories and overview, pricing, product listings and contact information. As long as a company could be found online, it was thought to be sufficient.

Things have changed. With the rise in smarter search engine crawlers, a customer base hungry for information and a focus on website statistics like conversions and bounce rates, standard is no longer enough. (more…)

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How to Create User-Generated Content for Your Website

touchscreen interfaceSocial media seems to have taken over the world. If you’ve looked into new strategies for driving attention to your brand, you’re probably well aware of this. You’ve also likely learned that your website is critical for providing information about your brand and promoting certain actions. Lately, a new trend has emerged, a trend that combines the appeal of social networks with the important foundation laid by websites: user-generated content. (more…)

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Throwback Thursday: A Look at MyCorp’s Early Website Designs!

MyCorporation is now into its fifteenth year of business – 15 wonderful years of helping entrepreneurs to create their own small business and get it started on the right foot!

We were one of the first, online document filing services, and the internet was a very different place fifteen years ago. To celebrate our quindecennial anniversary and our heritage as an early online business, we thought it would be interesting to go through the archives and look at what MyCorp’s site used to look like, and how it has changed over the years. (more…)

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How Much Capital Do You Need to Start Your Company?

The process of starting a business is usually associated with that of accumulating large sums for start-up capital and marketing campaigns. Businesses have now moved away from that sort of thinking and have found easier and more innovative ways to get their companies up and running without having to find an outrageous sum of money. This calls for a total change in the mindset of the budding entrepreneur and a level of commitment to the process.

Starting a Business with Zero Capital

This will be a challenging task with many hurdles to jump, but once you are dedicated to the process you will make it. Here are a few tips.

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5 Emergencies That Business Owners Should Prepare For

Owning a business often seems like jumping from one crisis to another, but there’s a difference between putting out fires around your business and actually fighting a fire in your business. Being prepared for the emergencies that will occasionally rise up can mean the difference between succeeding or failing as a business. As a business owner, it is vital to be ready for some of the most common business emergencies, which can range from physical to financial.

Cash Flow Interruption
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5 Places You Should Be Focusing Your Brand

It is not uncommon for businesses to feel overwhelmed when trying to create an effective brand. There are so many factors that play a role in your brand’s growth that it might seem like there are too many little things to worry about in the process before you get to the more important areas. But never fear – focusing on these five things will help you stay on track when it comes to your brand.

1. Get a Logo Design
Having a logo design created is one of the first and most important tasks you should focus on when developing your brand. The logo will be the face of your business and will either stick in consumers’ minds or be easily forgotten. Work with a professional designer to come up with a design that will speak to your target audience and represent your brand well. (more…)

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7 Tips to Creating the Best Online Shopping Experience for Customers

Catering to customers online is a huge benefit to retail store owners.  However, e-tailing is different from in-store retailing, and store owners need to stay aware of the differences in order to maximize the benefit of selling online.  To ensure the best online shopping experience possible for your customers, take into consideration these seven tried and true techniques.

1. Make it easy for customers to find your website. Improve your marketing both online and off. Make sure you understand how to use your site analytics to find out more about how users are finding your site – is it through Google or other search engines? Referrals from other websites? Analyze how customers are finding you and compare your search engine ranking for various terms to that of your competition. Consider using AdWords or other advertising, email marketing, and social media marketing to ensure you get your target audience to your website. (more…)

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How Small Businesses Can Successfully Reach Their Customer Base

The traditional sales funnel is dead, at least according to McKinsey & Company – a global management consulting firm. Replacing it is a circular sales cycle. It used to be that marketers could rely solely on direct mail and other marketing initiatives to “push” information to consumers. Since consumers’ information channels were limited, and research avenues were often hidden from the public, consumers relied on various marketing initiatives to make decisions about future purchases. Today, consumers can easily “pull” information to them online through social media websites and review-based sites like Yelp. This diminishes the power of focused marketing initiatives by companies. Consumers now rely on strong word-of-mouth over a corporation’s advertising campaign so if you want your small business to succeed, you’re going to have to change the way you reach your customer base. (more…)

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