In all aspects of your business, you want to bring the most value to your customers, leveraging the fewest resources. Your website is no exception. In order to optimize online engagement (which fills your sales funnel), you need to a website that is lean and easy-to-navigate. These are the tools you need to simplify the process of creating it. (more…)
Building a website is easy. But building a search-optimized site? Well, that’s another story.
Truth is though, the longer you wait to implement SEO best practices, the harder it gets.
Instead, we want to ensure that search engine optimization is built into your website design from the moment you begin to lay a foundation.
Let’s take a look at some of the most important steps you can follow. (more…)
Web analytics is very crucial for the success of any business that has a website. It provides important data can be used to evaluate the progress of a business and thus make appropriate improvements. However, this requires choosing the right web analytics software for your business. With the numerous solutions in the market, choosing one can be a very daunting task.
Here are some of the things you need to consider when choosing a web analytics tool: (more…)
It’s common for entrepreneurs to put a lot of thought into naming their businesses, but, oftentimes, the domain name doesn’t get nearly the same amount of attention. In an age when every business is checked out online prior to becoming a customer, a brand’s online identity is just as important as the business name.
Here are some tips to choose the best domain name for your business from both a branding and SEO perspective: (more…)
Whether you are selling paper clips, vehicles, or merely selling your own private consultation online, you will need to attract lots of traffic to be able to convert a portion of those people viewing your offerings into quantifiable sales.
Two ways to do that are either to pay for it or to generate it for free. Paid traffic is generated through online advertising campaigns and can be very costly, but has a quick turnaround. Free traffic is labeled “organic” traffic because it stems from the natural process of attracting your own customers via content marketing and other online strategies. (more…)
For some time, websites were fairly standard. They existed to provide information – basic company histories and overview, pricing, product listings and contact information. As long as a company could be found online, it was thought to be sufficient.
Things have changed. With the rise in smarter search engine crawlers, a customer base hungry for information and a focus on website statistics like conversions and bounce rates, standard is no longer enough. (more…)
Social media seems to have taken over the world. If you’ve looked into new strategies for driving attention to your brand, you’re probably well aware of this. You’ve also likely learned that your website is critical for providing information about your brand and promoting certain actions. Lately, a new trend has emerged, a trend that combines the appeal of social networks with the important foundation laid by websites: user-generated content. (more…)
MyCorporation is now into its fifteenth year of business – 15 wonderful years of helping entrepreneurs to create their own small business and get it started on the right foot!
We were one of the first, online document filing services, and the internet was a very different place fifteen years ago. To celebrate our quindecennial anniversary and our heritage as an early online business, we thought it would be interesting to go through the archives and look at what MyCorp’s site used to look like, and how it has changed over the years. (more…)
The process of starting a business is usually associated with that of accumulating large sums for start-up capital and marketing campaigns. Businesses have now moved away from that sort of thinking and have found easier and more innovative ways to get their companies up and running without having to find an outrageous sum of money. This calls for a total change in the mindset of the budding entrepreneur and a level of commitment to the process.
Starting a Business with Zero Capital
This will be a challenging task with many hurdles to jump, but once you are dedicated to the process you will make it. Here are a few tips.
Owning a business often seems like jumping from one crisis to another, but there’s a difference between putting out fires around your business and actually fighting a fire in your business. Being prepared for the emergencies that will occasionally rise up can mean the difference between succeeding or failing as a business. As a business owner, it is vital to be ready for some of the most common business emergencies, which can range from physical to financial.
Cash Flow Interruption