How to Keep Your Business Competitive in a Changing Industry

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You hear of seemingly strong businesses closing up shop all the time. One day everything is normal and the next they’re putting up the dreaded “Thanks for all your support over the years!” sign and locking the doors forever. I just saw it happen to my local bookstore a few months ago. For customers, the big “going out of business” sale might seem to come out of nowhere, but a million factors always come in to play.

In today’s rapidly paced business world, staying relevant and competitive is a big task. Sometimes it can seem like you’re always running uphill just to stay where you are. Many business owners don’t feel like they can keep up which causes them to give up the ghost.

It’s not impossible, however. You can keep up with all the changes in your industry while managing not to get too behind in everything else.
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How to Brand Yourself in Local Markets

This guest post is brought to you by WePay – the easiest way to accept credit cards online.

Winning over the global market is one thing – no matter what you’re selling or promoting there’s bound to be people who are interested. Your local markets are another story entirely. The smaller population means the likelihood of a super small niche catching on isn’t as great. Plus, you have more responsibility and accountability because your customers will see you around town. That’s not something that commonly happens when you operate on a global scale.

These differences mean branding works a little differently when you’re branding to a local audience. It can be just as effective, and can work wonders for your bottom line – but careful consideration must be made with each step.
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Is Your Business on the Right Track? Take the Quiz and Find Out!

This guest post is brought to you by WePay – the easiest way to accept credit cards online.

How well do you know your company? You may think you know your company like the back of your hand, but every business owner needs a little reminder to take a look at the big picture. Take the following quiz and think where you’re headed and if that’s the direction you want.

Question: Who are my customers?
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Going it Alone? 3 Small Business Opportunities You’re Missing Out On

This guest post is brought to you by WePay – the easiest way to accept credit cards online.

Working for yourself is great, but at some point you’re going to miss the chance to talk to people who understand what you’re going through. If you don’t have a community to commiserate with occasionally, you can start feeling alone in your ventures.

While it may seem a little strange, you actually want to hang out with your competitors. Why in the world would you ever want to do that? Because, more than anyone else, they understand what we go through everyday. In the end, making nice with your colleagues can help spur friendly competition and keep everybody sane.

Not sure how to go about getting everybody together? Here are some ideas.
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5 Reasons You Just Lost a Sale on Your Website

How painful is it as a business owner to watch a customer pick up an item and put it right back down? You always wonder what their thought process is, especially when they’re so excited to grab it in the first place.

When you sell online, you don’t even have the luxury of watching them pick it up in the first place. You’re simply left to wonder why you haven’t sold as much this month as you did the previous. However, there are several reasons why you’re actively chasing customers away and not even be aware of it. Here are five things your customers are saying about your website right now.

1. “Where do I go?”

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