Business Highlight: Auden Jewelry Line

Our Chance to Share Some of Our Great Customer Stories…

Designers & business partners, Steven Gordon and Bryce Castaneda started a new line of jewelry with an idea of uniting the themes of tribeswomen, space, and architecture. Their new jewelry line, Auden, is taking off! We’re excited to share that they got their business started with MyCorporation.com.

Castaneda’s neo-classic aesthetic is informed by “the idea of a modern day urban Amazon, fashionably fearless!”

The collection launched late last year in Los Angeles-based Fred Segal. The line has most recently been featured at Henri Bendel in New York. After selling out of their lariat necklace style in two days, Bendel’s announced they are giving Auden the storefront windows next month.

Now, this fantastic team of entrepreneurs is working around the clock to fulfill orders. We’re happy to say “we knew them when…”

Business tip: Follow your instincts. If you think it will be a success, keep moving forward – it’s not always the first meeting that will yield a successful result. If at first you don’t succeed, try, try again.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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