It happens to everyone. It’s like a rite of passage. You go to the vending machine to get your chocolate fix and buy a bag of Raisinets. You put your money in the machine but your candy gets stuck on its way out.
You’re bummed out. You weren’t expecting this to happen. You’re faced with the decision of putting more money in the machine to get what you want – or calling some number to complain, (do they ever answer?) knowing you will never get your money back.
Doesn’t it stink when you spend money and you don’t get what you pay for? Or you have to pony up more money when you thought you wouldn’t have to? Especially if it’s for your business!
First off, when you spend money in your business, think of it as an investment. Don’t just think of it as an expense. That way you will be in the mindset of getting a return on your money, which is really what you are paying for.
Let’s pretend you are considering hiring a marketing consultant to redo your whole brand. Here are 5 things you can do as a business owner to make sure you get what you set out to get in the first place.
There you have it. No more marketing money getting stuck in the vending machine. It’s time for you to get your Raisinets.
Justin Krane, is a Certified Financial PlannerTM professional and the President of Krane Financial Solutions. His savvy, holistic approach to financial planning allows clients to unite their money with their lives and businesses with sound financial decisions. Using a unique system developed from his studies of financial psychology, Justin partners with entrepreneurs to create a bigger vision for their business with education and financial modeling. Follow Justin on Twitter @justinkrane.
Can you believe it? It’s almost the end of the year! 2024 has flown by…
There has been a lot of buzz about BOI (Beneficial Ownership Information) and what it…
Many businesses make the mistake of trying to look bigger than they are, sound more…
With inflation and interest rates higher than normal, small business owners watched this year's election…
When the economy isn’t doing as well as you’d like, you lose a client or…
Social media is one of the biggest topics in business. It seems like every day…