Everyone knows Black Friday is the largest shopping day of the year for consumers to snatch up deals at big box retail stores. But for too long, small businesses missed out on the flood of customers. In an effort to remedy this, American Express founded Small Business Saturday in 2010, encouraging shoppers to buy from small, local stores on the day after Black Friday.
Since its inception, Small Business Saturday has grown considerably each year, helping boost local retailers as well as the economy. Here are a few of the reasons why Small Business Saturday has become such a beloved and noteworthy tradition:
One facet of Small Business Saturday that’s often overlooked is the fact that franchises are small businesses too. Just like any other small business, franchises are owned by individuals in our neighborhoods who were brave enough to follow their entrepreneurial dreams. They hire people from our communities, they pay taxes, and they fund local initiatives, so it’s important we show them our support this weekend as well.
In fact, this year I challenge you to celebrate ‘Franchise Friday’ in addition to Small Business Saturday. Let’s rally to support all of the small business owners who make our communities great and show us the American dream is still alive and well. Happy shopping!
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