Business Basics

How to Turn Your Hobby Into A Business This Summer

Summer is the season to take the time to enjoy the beautiful weather. It’s also when the sun is out a little longer, allowing us more time to enjoy the hobbies we love. Be it knitting a sweater or organizing a softball game with friends, summertime is the best time to make, create and build on the things we love. For young entrepreneurs, it is also the best time to take those hobbies to the next level. There is nothing greater than creating a successful business doing the things you love, especially when you can start today. Below are some tips to spend the least amount of money while still making sure your new business is off to a successful start:

  1. Create A Work Space

When you are creating a business out of your hobby, it is important to create a separate space dedicated to the business. When switching from hobby to business, it may be tempting to continue as though it is still a hobby. However, doing so will not create the necessary switch in your mindset to push you from fun hobby to professional business. Simply placing a desk in a different room dedicated to the business or designating a space and time in an existing study area is all that is needed. By associating your business with a specific work space, the physical switch will create the change in mindset needed to get your business started.

  1. Specialize Your Product

Since you are likely passionate about the hobby, odds are you know a ton about it. You may be able to create complex woodworks or referee different types of games, but starting off too complex is never advised. It’s important for you to differentiate yourself from competitors early on and a good way to do so is specializing your product. Remember that specialization can mean offering more than one product. However, what is important is to focus on specific markets, which will be beneficial in two ways. First, by focusing on a limited product market you narrow the flow of invoices. This allows you to better tackle the amount of orders received and to avoid falling behind. Second, the limitation allows you to focus on crafting the best possible product. This helps build your reputation, which also helps lower the barrier for the introduction of new products. When customers associate your business with a quality product, they will assume the same quality exists in all your products.

  1. Know Your Limits

By knowing what you can and cannot do, you will be able to outsource what is needed allowing you to focus on the crucial aspects of your business. Because of the Internet, it is now easier than ever to have a consumer facing presence with the use of websites that allow third party sellers. If you are creating a unique good, sites such as Etsy and Bonanza can be invaluable tools for getting your product out there to your consumers. For services, there are tons of specialty sites to take advantage of such as Care.com for home services and WyzAnt for tutoring services. Simply find the site that best suits your needs and create a seller account. Many sites provide a clean and easy to use format that will help keep your business organized.

  1. Use Your Network

In the age of the Internet, word-of-mouth is still more important than ever. Friends and family can help spread the word about your product quicker and more broadly than you think. It is also important to note that close friends and family may know someone who can help your business thrive. Do not underestimate the importance of your network as it can be the most invaluable tool in your arsenal. Tell everyone and anyone you know to jump start your business faster than you imagined.

  1. Don’t Forget The Customer

The customer is always right. Though the saying is easy to remember, it is harder to follow when the customer is talking about your passion. Customer service is a key fixture for a successful business and providing a good experience will help elevate your business to the next level. It is also important not to take the complaints personally. Odds are they loved your product but an issue arose independent of your work. This will help better your business and allow you to take pride in your product while keeping you grounded.

Keeping the above in mind, this summer can be the start of an amazing first step into turning what you love into a thriving business. There is very little standing in your way to become the next young entrepreneur besides taking your passion and turning it into a career this summer.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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