In all aspects of your business, you want to bring the most value to your customers, leveraging the fewest resources. Your website is no exception. In order to optimize online engagement (which fills your sales funnel), you need to a website that is lean and easy-to-navigate. These are the tools you need to simplify the process of creating it.
This type website development is the Permaculture of the internet – the concepts are waste-free and sustainable. Here are the four basic principles of lean web development:
Anything that isn’t valuable to the viewer is waste, so it needs to be eradicated. The people are your website visitors, contacts, leads, customers, and evangelists. Any decisions regarding the development of your website should be made after thorough research and implemented right away. Your blog, parent and subpages, and your external content should be optimized.
Lean web design benefits outweigh the alternative – to design based on a single strategy like UX, aesthetics, interactivity, or something else. It is a tactic with fast results based on internal data. With lean web design, you setup the framework, then monitor the results as you continue to build. You have the opportunity to tweak and change while you build traffic and engagement – not spend several months getting a site up and running, then launch with several elements that need repairs. It is an intelligent way to develop your web presence.
You will need an array of tools to get started. Domain and website hosts, a content management system, eCommerce software, and plugins will get you started. Here are some essentials to explore.
The URL of your site is something you can purchase at the beginning of the project. You will need a Domain host. These are the industry leaders for purchasing and hosting your domain.
You may think that you can get away with free hosting. And, you might be right… for awhile. But, as your website grows, so will your storage needs. Here are some of the top web hosting platforms.
You have many options in the way of content management systems and website builders. Each has a unique set of benefits. Choose from some popular website platforms.
In some cases, you will integrate your eCommerce software with your website. In others, you will create your entire site from within the eCommerce platform. Here are some great options for online shopping:
Since WordPress is a popular CMS, let’s take a look at available plugins that help you keep your site clean and clear from excess elements.
These tools will get you started cutting out the excess weight in your web development. What other lean website tools do you use and love?
Jared Carrizales runs the Heroic Search team in Tulsa and Dallas. They handle content marketing, social media marketing, SEO, and digital PR. Jared has worked in the digital space for the past 9 years and has the bumps and bruises to prove it.
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