Ocean First — Fantastic B Corps

Imagine a company where you can experience the ocean as an explorer of the depths while learning how to protect this fragile, important ecosystem. That’s the mission behind Ocean First, where the approach to ocean conservation is that a healthy ocean is a healthy planet. Founded by Graham Casden, Ocean First is a community of ocean enthusiasts passionate about experiencing and preserving our marine environments. Read on to find out more about Casden and his Boulder, CO-based B Corp.

For the love of conserving the ocean: “Our mission is to create and support a community of ocean enthusiasts who are passionate about experiencing and preserving our marine environments. I started the business in 2005 after having fallen in love with scuba diving, but having the daunting realization that the industry was doing little to promote science education and ocean conservation. As an industry, we were literally certifying hundreds of thousands of people every year without telling them what they were seeing or why to even care.”

Why we become a B Corp: “We incorporated as an LLC and only last year became a certified B Corp. We did it because we believe firmly in the mantra of using business as a force for good.

How our success relates to embracing change: “We keep the Chinese proverb ‘change is the only constant’ close to heart. The most impactful change from an operational standpoint was switching from PADI to SSI, which also lead to the introduction of our swim school. These two events radically changed our business model and opened doors we didn’t even know were closed.”

How Ocean First focuses to “B The Change” daily: “We live it every day. After years of retrofits and improvements, we now consider ‘what would a B Corp do’ anytime we are faced with a challenging situation.”

What you need to know if you want to become a B Corp: “If you decide to start your own business, do something that leaves the world better off than without it. Build a community, protect what you love, and becoming a B Corp will be a natural extension of pursuing your dreams.”

A deeper question for the Be Corporation movement: “To me it’s not a question of whether or not businesses will move towards more responsible and sustainable business practices, but more of a matter of when and will it be too late? Let us hope not. Luckily, we have movements like B Corporations and it’s incredibly exciting to see its tremendous growth and to have opportunities to make a big difference.”

Follow Ocean First on Facebook and Twitter.

About Graham Casden, Founder of Ocean First

Graham was born in Jackson Hole, WY but moved to California as a child. He soon developed an insatiable love for the ocean and quickly realized his life was intertwined with the sea. In 1995, Graham moved to Boulder to attend the University of Colorado and study marketing and entrepreneurship. His love for traveling and the ocean have led him to dive destinations all over the world. Graham wanted to find a way to continue exploring while also protecting the environment he loves. Over the course of the next 10 years, he’s worked diligently to create a community of ocean enthusiasts who are passionate about experiencing and preserving our marine environments.

This has been a Fantastic B Corps post, MyCorporation’s salute to the entity that gives back to business and society. Join us biweekly for a glimpse at the entrepreneurs using their small business to “B The Change” in this global movement for good.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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