Imagine a company where you can experience the ocean as an explorer of the depths while learning how to protect this fragile, important ecosystem. That’s the mission behind Ocean First, where the approach to ocean conservation is that a healthy ocean is a healthy planet. Founded by Graham Casden, Ocean First is a community of ocean enthusiasts passionate about experiencing and preserving our marine environments. Read on to find out more about Casden and his Boulder, CO-based B Corp.
Why we become a B Corp: “We incorporated as an LLC and only last year became a certified B Corp. We did it because we believe firmly in the mantra of using business as a force for good. ”
How our success relates to embracing change: “We keep the Chinese proverb ‘change is the only constant’ close to heart. The most impactful change from an operational standpoint was switching from PADI to SSI, which also lead to the introduction of our swim school. These two events radically changed our business model and opened doors we didn’t even know were closed.”
How Ocean First focuses to “B The Change” daily: “We live it every day. After years of retrofits and improvements, we now consider ‘what would a B Corp do’ anytime we are faced with a challenging situation.”
What you need to know if you want to become a B Corp: “If you decide to start your own business, do something that leaves the world better off than without it. Build a community, protect what you love, and becoming a B Corp will be a natural extension of pursuing your dreams.”
A deeper question for the Be Corporation movement: “To me it’s not a question of whether or not businesses will move towards more responsible and sustainable business practices, but more of a matter of when and will it be too late? Let us hope not. Luckily, we have movements like B Corporations and it’s incredibly exciting to see its tremendous growth and to have opportunities to make a big difference.”
Follow Ocean First on Facebook and Twitter.
About Graham Casden, Founder of Ocean First
This has been a Fantastic B Corps post, MyCorporation’s salute to the entity that gives back to business and society. Join us biweekly for a glimpse at the entrepreneurs using their small business to “B The Change” in this global movement for good.
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