Did you know that the word NOVO means “anew, refresh, revive” in Latin? At NOVO Painting & Property Services, this word symbolizes their daily work in commercial, residential, and community painting projects. Beyond the paintbrush, NOVO believes in building a relationship through consistent service and it is through their ability to build positive relationships with people and their community that helps create stronger relationships with clients. Read on to find out more about Cole and his Seattle, WA-based B Corp.
NOVO’s simple mission: “Our mission is to develop and maintain positive relationships with our team, clients, and community through quality service, professionalism, and sustainability.”
B Corps allowed me to tap into myself and how I genuinely felt about my approach while working for other businesses. Embracing the B Corp methodology allowed me to see that business could be value-driven and still be successful. ”
What has been our biggest success story? “We’ve been able to create a reputation for ourselves that is outside the norm from our competitors. We have attracted new significant clients by embracing our values and created a brand amongst prospective employees as a company who does business in a different way that is employee-centric.”
If you want to become a B Corp… “Take a few minutes and go through the B Impact Assessment. It’s best thing you can do. Don’t get discouraged by the in-depth questions because that’s all part of the process. I was first introduced to it in 2010 while working for another company and became a Certified B Corporation in 2017 in a company I started. There is extreme value in the assessment even if you are not yet a Certified B Corporation. Every business can benefit from it.”
Why B Corps matter now more than ever: “I think that the B Corporation movement is more important now than ever before given the current chaotic political environment. Businesses need to be used as change for good because the government is putting it on the bottom of their priority list. Environmental deregulations, tax regulations that discourage middle class donations to non-profits, and environmental considerations are taking a back seat to corporate profits. Businesses have a greater responsibility to take care of their communities and people. ”
Follow NOVO Painting & Property Services on Facebook, Twitter, and Instagram.
About Cole Palea, Owner of NOVO Painting and Property Services
This has been a Fantastic B Corps post, MyCorporation’s salute to the entity that gives back to business and society. Join us biweekly for a glimpse at the entrepreneurs using their small business to “B The Change” in this global movement for good.
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