NOVO Painting and Property Services — Fantastic B Corps

Did you know that the word NOVO means “anew, refresh, revive” in Latin? At NOVO Painting & Property Services, this word symbolizes their daily work in commercial, residential, and community painting projects. Beyond the paintbrush, NOVO believes in building a relationship through consistent service and it is through their ability to build positive relationships with people and their community that helps create stronger relationships with clients. Read on to find out more about Cole and his Seattle, WA-based B Corp.

NOVO’s simple mission: “Our mission is to develop and maintain positive relationships with our team, clients, and community through quality service, professionalism, and sustainability.”

How I became aware of B Corps: “I was first introduced to B Corps in 2010 via their free Business Assessment Tool. I found it to be an extremely valuable asset that introduced me to a completely new perspective of doing business that really resonated with me. In my professional career, I was always taught that everything revolves around sales. My bosses only cared about sales. Business consultants told me I needed to embrace the ‘IR or identity role’ and be the salesman even though the methods needed to sell left me feeling disingenuous and misleading.

B Corps allowed me to tap into myself and how I genuinely felt about my approach while working for other businesses. Embracing the B Corp methodology allowed me to see that business could be value-driven and still be successful.  

What has been our biggest success story? “We’ve been able to create a reputation for ourselves that is outside the norm from our competitors. We have attracted new significant clients by embracing our values and created a brand amongst prospective employees as a company who does business in a different way that is employee-centric.”

How relationships allow us to “B the Change” in our community: “We are constantly aware of our relationships with our people, community, and clients. How do we strengthen these relationships? How can we make a greater impact on our people and community thus strengthening relationships with our clients?”

If you want to become a B Corp… “Take a few minutes and go through the B Impact Assessment. It’s best thing you can do. Don’t get discouraged by the in-depth questions because that’s all part of the process. I was first introduced to it in 2010 while working for another company and became a Certified B Corporation in 2017 in a company I started. There is extreme value in the assessment even if you are not yet a Certified B Corporation. Every business can benefit from it.”

Why B Corps matter now more than ever: “I think that the B Corporation movement is more important now than ever before given the current chaotic political environment. Businesses need to be used as change for good because the government is putting it on the bottom of their priority list. Environmental deregulations, tax regulations that discourage middle class donations to non-profits, and environmental considerations are taking a back seat to corporate profits. Businesses have a greater responsibility to take care of their communities and people.

Follow NOVO Painting & Property Services on Facebook, Twitter, and Instagram.

About Cole Palea, Owner of NOVO Painting and Property Services

In Latin, NOVO means “anew, refresh, revive.” This symbolizes not only our daily work and what we can do for a client’s space, but also a revival of my personal values and how they apply to each project. I am committed to creating authentic relationships with clients, employees and the community, and excited to develop new connections every day. Sustainability in the built environment has been a core value of mine throughout my career. My work in latex paint stewardship has evolved over the past few years and continues to move forward.

This has been a Fantastic B Corps post, MyCorporation’s salute to the entity that gives back to business and society. Join us biweekly for a glimpse at the entrepreneurs using their small business to “B The Change” in this global movement for good.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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