Sometimes it’s not a lack of vision or motivation that stops businesses from getting into video marketing. Sometimes it’s fear that can stop people from getting started with video marketing.
What kind of fears are we talking about? Here are four common fears people have about getting into video marketing and the solutions to getting over them.
Some people don’t like being on camera. Whether they’re shy, self-conscious about the way they look or they just don’t think they have enough experience to pull it off, they may just prefer to not have that lens pointing at them.
Remember you will need to make a lot of videos before you feel comfortable and you start to do it well, so don’t give up. Write down the key points you want to hit and then visualize yourself doing the video before you record it to help “trick” your mind into thinking you’ve already done it once.
In some people’s mind, video automatically equates to expensive, but it doesn’t have to. You can get professional looking video for affordable prices now, even if you’re on a tight budget.
Being scared of the inevitable mistakes that you will make is enough to stop people from trying pretty much anything. It’s especially troublesome if you’re a perfectionist.
People are often scared to even get started because they simply don’t know how. The thought process is that if you don’t know what you’re doing, you might as well not even start.
Don’t let fear hold you back from getting into video marketing. Face and conquer it so you can reap the rewards of the internet’s new language of commerce.
Jack Anzarouth has been marketing director for a variety of different brands. In September of 2016, he decided to open Digital Ink Marketing, a full-service boutique digital marketing agency that serves businesses in the New York area and beyond.
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