Understanding the Value of a Business’s Intellectual Property

What do an eye-catching logo, a non-fiction book written by an influential person, and a newly developed search engine all have in common? These are all examples of unique trademarks, copyrights, and patents. Registering each one with the federal government allows the owner to protect their intellectual property.

Join us at Deluxe Exchange 2021 on March, 2, 2021! Our leader Deborah Sweeney will be presenting a panel on “Getting Intellectual: Understanding the Value of a Business’s Intellectual Property.”

What’s the Panel About?

“Getting Intellectual: Understanding the Value of a Business’s Intellectual Property” takes a closer look at what makes IP one of the most valuable assets for a small business. Often, this is an asset that is more valuable than your personal belongings.

Is it possible to protect this IP while simultaneously supporting growth and reducing risk? The answer is yes.

This panel will help walk business owners through the process of defining their intellectual property. It will also cover the various types of IP protection available, including trademarks, copyrights, patents, and trade secrets.

What Else Will the Panel Cover?

Our panel will go beyond defining intellectual property and the different types of IP. Small business owners will be joining us as speakers. They will share lessons learned from small business owners in protecting their IP assets. Were they successful or not — and why?

Further, this presentation will take into account the COVID-19 pandemic.

COVID-19 and Intellectual Property

The effect of the pandemic has changed the way businesses think about intellectual property. Many companies moved their businesses to become remote. As a result, they needed to protect various aspects of IP for their businesses. These include everything from domains to trademarks to logos.

New business models were also developed during the pandemic. Many individuals turned their side hustles into small businesses. Social media influencers, including TikTok stars, quickly discovered that IP is a key factor for protecting their work. For example, think of the role copyrights play for performing arts and visual arts. Unique artwork needs a copyright. The lyrics and musical composition of a new song needs a copyright. As these arts are shared online through broad social media platforms and communities, they must receive a copyright to protect from plagiarism.

Who Will Host the Panel?

Deborah will be joined by co-host and expert legal counel Mishawn Nolan. Nolan is the Founding Partner at Nolan Heimann LLP.

In addition, the aforementioned business owners will join us to discuss how they protected their IP assets.

Where Can I Watch the Panel?

To sum up, this panel will begin on March 2, 2021 at 3:30 PM EST. Click here to register for the event.

You may also join us on March 4, 2021 for a separate panel event. This topic is “Thriving, Not Just Surviving: Small Business Models That Are Winning in 2021.” The event will start at 12:45 PM EST.

What else can you receive with registration? Join in viewing more breakout show sessions. These will air during Deluxe Exchange 2021’s virtual experience event from March 2 — March 4, 2021.

Let’s help your business obtain all of its necessary IP, including trademarks, copyrights, and patents. File the necessary applications with the help of our team. Visit mycorporation.com or call us at 1-877-692-6772. Let our team of professionals assist you with all of your small business needs.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.