For LLCs looking to carve out a digital space, mastering search engine optimization (SEO) is non-negotiable. Well-implemented SEO strategies not only elevate your brand’s visibility but also enhance user engagement and conversion rates. Many of the small businesses that survived the COVID-19 shutdowns did so by increasing their online activities. However, knowing that you need SEO versus actually implementing it are two very different things.
While SEO can get technical, there are simple strategies that are guaranteed to drive more traffic to your website. Hiring a professional is always helpful, but as an LLC, you need to watch your spending. Therefore, knowing some of the best SEO strategies can empower you to do some, or all of the work on your own until you are ready (and comfortable) to start paying for these services.
Perhaps you have just set up a corporation online, so let’s now explore some of the top SEO strategies for LLCs looking to boost online traffic.
Local searches are on the rise. “Open Now Near Me,” searches alone have skyrocketed by 400 percent!
As an LLC, local SEO is incredibly important, especially if you operate on a regional basis. Make sure your business is listed in local directories and on platforms like Google My Business. Your listings should be consistent in terms of name, address and phone number. Include as many details as you can to help customers, such as your hours, maps and driving directions. Also, add updated images of your business and encourage customer reviews. Be sure to respond to these reviews, even if it’s just a simple “thank you.” Doing so increases submissions by 12 percent!
Local keywords are another component of local search, and they refer to the words and phrases that people in your area are using to search for products, services and information. When you write about local topics, your content becomes more relevant to your audience. This also increases the chance that Google will rank your content in the local searches.
Content is the cornerstone of any affordable SEO strategy. High-quality, relevant content that answers your audience’s questions can earn higher ranks and attract more traffic. It’s recommended to incorporate a mix of evergreen content and timely posts to keep your audience engaged. You’ll also want to include various content types, as people enjoy consuming content in different ways. For example, a strong content marketing strategy may include long-form blog posts, infographics, short videos, social media posts and live streaming.
No matter what type of content you are creating, make sure that it is:
Keywords also play a central role in your content, as they are responsible for telling users and the search engines what your content is about. However, balance is key. If you include too few keywords, the search engines may not know the purpose of your content. Too many keywords indicate that you’re a spammer.
One primary keyword per page is sufficient, along with a few supporting keywords. While there is no ideal keyword density, most professionals agree that 1-2 percent is a good target. To help you find the best keywords to use in your content, choose a tool like Google Keyword Planner, Ahrefs Keyword Generator or SEMRush Keyword Magic Tool.
So where exactly should the keywords go? Use them in headings, subheadings and bullet points for better readability. Write strong title tags and meta descriptions, optimize your images and create user-friendly URLs. You can also group similar keywords (clustering) and map your keywords (mapping) to ensure your site structure is optimized. Of course, this is getting technical, so you may want to speak with an affordable SEO company.
Backlinks from reputable sites not only drive traffic but also boost your site’s credibility and search ranking. Garnering backlinks isn’t exactly easy, though. The hope is that you can gain backlinks naturally by creating shareable content and guest blogging. Keep in mind that you have to create content that other people will want to link to, meaning it must be high in quality, easy to read and full of useful information.
There are some more “intentional” things you can do as well. For example, if you’re part of a business association, you can ask them for a backlink. Or, if you sell other people’s products, reach out to the suppliers and make sure that your site is listed on their “Where to Buy” section. You’ll also want to audit your link profile on a regular basis to weed out harmful links that could be dragging your rankings down. This article shows you how to do a backlink audit in just 45 minutes.
LLC owners generally gravitate toward social media because it’s user-friendly and economical. You can introduce your business to a large number of people, engage in conversations and track your progress. While social media signals don’t directly influence rankings, they can indirectly boost your SEO efforts by increasing visibility and traffic. This is why you should be sharing all of your great content on your social media platforms.
Remember not to spread yourself too thin. Quality is better than quantity, meaning that it’s best to be active on a few channels rather than being barely visible on many. As your LLC grows, or you have more budget to work with, you can always add more profiles. Facebook remains one of the most popular ways to share information about your business, though other strong contenders (depending on your target audience) are YouTube, Instagram, X, LinkedIn, Pinterest, Snapchat, TikTok and Tumblr.
Service pages are pages that let you describe a certain product or service that you sell in more detail. You can share important information about your product or service and how it can help customers improve their lives or solve a problem. Service pages are also a great opportunity to answer frequently asked questions, as this can help filter out the people who are truly interested.
The nice thing about service pages is that they can be used for both sales and marketing purposes. They are another opportunity to include keywords and become an authority in your industry. Creating service pages does not have to be stressful. You can create quality service pages with just 300-500 words of content and nice imagery, and you don’t need to write them all at once. Start with your more popular products or services.
Tools like Google Analytics and Google Search Console allow you to monitor your SEO performance so that you know what’s working and what’s not. Some of the key metrics to stay on top of include web traffic, bounce rate and click-through rate. It’s normal for SEO performance to ebb and flow, but tracking will allow you to stay ahead of potential problems. By making a few adjustments, you can keep the revenue to your LLC flowing!
Google’s algorithms prioritize websites that offer excellent user experiences. This includes fast loading times, mobile responsiveness, intuitive navigation and high-quality content. Use Google’s PageSpeed Insights to analyze and improve your site’s performance. This tool reports on the user experience of a page on mobile and desktop devices and provides recommendations on how to improve them.
By following through with the suggestions and taking additional steps to enhance UX, you can expect users to stay on your website longer, increasing the chances for conversion. This gives a nice boost to your SEO. When people spend more time on a site, it lets the crawlers know that the site may have solved their problem. The site then gets a boost in rankings. Remember, Google is a product, too, and they want to provide the best experience to their own customers.
Search engine optimization is crucial for any small business or LLC. So whether you are an established business or about to form incorporation, it’s a necessary ingredient for increasing online visibility, attracting more organic traffic and competing with larger competitors. Furthermore, SEO is cost-effective, allowing even LLCs with limited budgets to reach a wider audience– so it’s also quite helpful to consider if you are about to start a nonprofit onlinee. However, it is possible to make SEO mistakes that can plague your site, so you’ll want to educate yourself on the basics and align yourself with a professional.
SeoTuners is an affordable SEO company in Los Angeles, CA that gives personalized attention to our customers. No matter where you are with your SEO, we can conduct an audit and make sure that you are on the right track. If you do find that you can benefit from some help, we have reasonably priced SEO packages to choose from. This way, you’re paying for the services you need and nothing more. Feel free to connect with us at 818-732-4582 or fill out our contact form and someone will get in touch with you to schedule a free SEO consultation.
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