Why do customer testimonials matter? A business’ credibility is key to building its customer base and improving long-term relationships with…
What is a marketing plan? A marketing plan outlines the steps to take to get potential customers to purchase your…
What is a flexible workforce? This is a concept that businesses are embracing across the globe. Flexible working provides a…
The 2021 holiday shopping season is shaping up to be unlike most in recent memory. Amid the ongoing COVID-19 pandemic,…
One of the most popular ways to self-fund a small business is to bootstrap the business. Essentially, bootstrapping means using…
Social media influencers are taking the world by storm. With 1.074 billion active monthly users on Instagram alone, influencers provide…
A business owner’s job is never done for small to medium-sized businesses (SMBs). These businesses must keep a constant eye…
There’s plenty of trial and error that goes into starting a small business. But did you know entrepreneurs can avoid…
What is a sole proprietor? A sole proprietor is not a legal entity. The IRS defines a sole proprietor as…
You may have heard the term ISO before. Perhaps you see a business displaying their certificates proudly on the wall.…