Starting your own company these days is still a pretty risky business. You most likely invested a lot of time, energy, and money into it and you are probably wondering whether you will receive a proper return of investment back. But the biggest problem for your business will always be the competition, since they had enough time to build up their brand and reach their clientele. Even if you thought that your business is fresh and the first of its kind, chances are that there is another company out there that has been doing what you are doing for some time now. So how do you make your mark? It all boils down to brand recognition. It doesn’t matter if you do your job a hundred times better than your competition. If no one notices you, you are next to nothing.
Start from the roots.
Your office is the place where you conduct your business. If it is a messy, smelly environment, you and your coworkers will have a hard time focusing. You should pay attention to every single detail in your office premises. Every corner and every inch has to be designed well, so that you and colleagues can work properly. Once you have a quality office in place, you’ll be able to move forward.
Work on your customer relations.
A lot of psychology is involved in business. For instance, depending on the client’s initial question, you should know exactly what he or she wants and how you should organize the rest of your conversation. You have to present yourself as a solution to whatever the problem is. The best part about this is that once a satisfied client leaves your office, he or she will most certainly talk to his or her friends about the job you did and put in a good word about you. Your satisfied clients are truly your best word of mouth possible.
Give them something to remember you by.
After a deal is finished, you should give something to your client. That “something” doesn’t have to be a briefcase full of cash. It should be something small and useful, with your company logo inscribed on it. There are tons of different promotional products available out there and you will most certainly find the right ones that will suit your company’s needs. The basics are always there – for example, you can never go wrong with a pen. But you should know that other gifts can do just fine. A corporate gift can never leave a bad impression and usually it will work on helping you get inside your client’s heads. Since these promo products come cheap, you can even organize a corporate giveaway, do a thorough representation of your company and services and hand out these products to the masses.
Hire someone to work online.
The potential income you can generate from utilizing a proper online marketing campaign is remarkable because the reach to new audiences is so unlimited and by having a user-friendly website in place, you can sell your products and services easily too. Be sure that your site stands out from the sea of competing sites and is SEO friendly.
Building a business from the bottom up is a long and hard process, but it is all worth it. Make sure that you do your research and ensure that you are an expert in what you do and make sure that expertise stands out!
Ivan Dimitrijevic is a seasoned blogger and SEO consultant with years of experience. His skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics. He is a digital marketing & business consultant and has had many articles published over the years on topics ranging from Digital Marketing, Tech and Online Business to Architecture, Real Estate & Design.