For small business owners, what’s the biggest challenge when it comes to running an organization? It’s not innovating new ideas, developing creative marketing campaigns, or even selling products. The single biggest challenge is managing human capital. In other words, it comes down to hiring and leading the right people. (more…)
Is your small business protected from hackers and other cyber-attacks? You may think all you really need is a firewall and an antivirus program, but that’s not true at all. You need to have multiple layers of security to make certain no one can break through your defenses and steal or destroy your data. If you only have limited protection, you may find that your network is easily compromised after just one simple attack. Using a combination of the following will lock down many different avenues of entry into your network via multiple layers of security. (more…)
September 22nd can only mean one thing — it’s the 67th anniversary of American Business Women’s Day! Some of you may not be familiar with the holiday and that’s perfectly okay. From its humble yet mighty founding date in 1949 to present-day social media campaigns that fight for and champion working women everywhere, we’ve got your primer to exploring little-known facts behind the big day and how it has gone the extra mile to celebrate businesswomen.
Becoming a freelancer and going out on your own can happen in a number of ways. Sometimes planned, and sometimes not- either way can be daunting.
The first time I was self-employed was pretty easy, about a third of my day was out and about meeting with suppliers, moving products around and talking with clients. It was later on when I was providing a service as a Digital Marketing Consultant that I noticed a difference, but is was not straight away. (more…)
Starting a non-profit requires much more than a passionate team. These organizations fail almost as often as for-profit companies, and that is why it is so important for managers to know exactly what they are getting themselves into. When it comes to managing a non-profit you have to make sure that you are prepared for anything. Here are five tips you can use to ensure your non-profit remains successful for years to come. (more…)
As fall is quickly approaching, all of the kids are headed back to school! Similarly, small businesses are also getting back to work after summer vacation. The summer is often filled with employee vacations, varying schedules, and shorter work weeks, but now that we’re headed into fall and the holidays are just around the corner, it’s time to get back to business.
We asked our small business experts how they’re getting back to work after a summer of fun. Here are our favorite answers: (more…)
If you’re a small business owner who relies on a car or truck for your livelihood, you realize the question of whether to lease or to buy is no small concern. In fact, the decision can involve tens of thousands of dollars of your company’s hard-earned revenue, and making the right choice could have a significant impact on your bottom line. There is no one-size-fits-all answer, but all entrepreneurs should be aware of the underlying factors that go into that decision-making process. (more…)
Though many people once thought technology would cut down on the length of the workweek, anyone trying to grow a company today knows just the opposite has happened: In the present economic climate, you have to use high-tech resources to stay plugged in well past “regular business hours.” That’s just a starting point, too. To get ahead of the pack, you have to leverage those resources wherever they are—like in your car, for instance. That’s because technology might not shorten your working hours, but it can certainly help you get more out of them, and that’s even when you’re on the road.
Here are five cutting-edge automotive features that prove the point: (more…)
It is quite a challenge managing time when you are a small business owner or manager. The fact is, you wear a lot of hats. You do not have a 9 to 5 day where you do a set amount of work and then go home.
Mastering time management skills is the most important thing you can do for yourself and your company. Setting priorities, and allocating the correct amount of time for each responsibility for you and your staff is difficult, but the payoff is worth the trouble. (more…)
One of the biggest factors that determines a business’ success is their ability to market to a wide range of demographics. In an increasingly digital world, marketing to separate generations are completely different ball games.
Currently, a lot of businesses are having trouble reaching and attracting Millennials. Millennials are the generation born between 1981 and 2000 and make up about 80 million consumers in the United States alone. The Millennials are often referred to as digital natives, meaning they have grown up with technology such as computers and the internet. The dawn of the digital age has forced companies to throw out the playbook and start from scratch in terms of marketing. (more…)