Many businesses are often looking at ways to make themselves more self-sufficient. Below are four ways that you can implement into your own business to increase your sufficiency and boost your overall production. (more…)
Many people believe that pay-per-click (PPC) advertising is only profitable for big brands that can invest more money and have high PPC budgets. They believe the success of a PPC campaign is directly related to the size of the advertising budget. The more money you have to place bids, the more competitive keywords you can target, and the more potential customers you can bring to your site. But here’s a good news for small business owners; there are ways you can attract new customers through PPC advertising without breaking the bank. (more…)
Has your business been in a rut these past few years? Perhaps the first couple months in the New Year is the perfect time to consider the possibility of a business overhaul. Many small businesses have taken big leaps to reinvent their brand as early as possible in order to thrive and survive in this constantly changing economy. While succumbing to change means taking the riskier and the more difficult road, many entrepreneurs who take the trail actually come out the most successful.
Whether it be expanding marketing efforts or modifying products and services, start the new year right by learning when and how to reinvent your business, slowly but surely. (more…)
Can you believe we’re already part way through March? It still feels like New Year’s Eve was last night. But now that we’re in the groove of 2017, we wanted to check in on how our small business experts are keeping up with their resolutions. Based off of the responses we received, it seems pretty well! (more…)
When starting a business, you need a unique logo in order to stand out and create a recognizable brand. For entrepreneurs, choosing a logo is one of the first big decisions they make. But with little capital and little design experience, entrepreneurs find themselves lost between a world of custom (expensive) professional logos and ready-made logos. Neither option is good for entrepreneurs, so they often choose to design their own or buy a ready-made design. Both of these options produce generic logos, and can even harm your business. (more…)
Being a successful business owner takes a lot of hard work, and a little bit of luck. In honor of St. Patrick’s Day, we wanted to find out in what ways our small business owners have gotten lucky with their ventures.
Here’s what they had to say…
1. “It sounds weird to say it, but a family illness was actually the spark of luck that gave me the drive (and the excuse) to start my business. I have family in East Africa, and when one of them became very ill I ended up visiting them and staying there for a few months. I had time to pursue my dream of starting my own company, and it quickly took off. Luckily my family member got better too!” –Max Robinson, Mahlatini Safari (more…)
On September 29 this year the Department of Labor (DoL) published its Final Rule on Executive Order 13706 (Establishing Paid Sick Leave for Federal Contractors) signed by President Obama a year earlier. Under the order the Secretary of Labor was directed to devise and issue rules and regulations for the implementation of the provisions of the order. A year later these rules are a fact! (more…)
The most common way for people to build up wealth over time is building a business of their own. When you work for someone else, much of your productivity goes toward making them wealthy. It’s commonly thought that starting a business is a difficult process, but in the day of e-marketing, this might not be the case. A physical store is not necessary. Massive startup costs are even optional. Here are a few tips to get a business built up from scratch. (more…)
When you’re dreaming about starting a business, one of the biggest hurdles to making that dream a reality is finding affordable financing. Fortunately, there are more business funding options than ever that can fit almost every budget and business plan.
Most business funding methods can be lumped into two categories: debt financing (borrowing capital) or equity financing (reinvesting assets you already own). To help you begin to narrow down your search for the best way to launch your new business, we’ve outlined the most common types of debt and equity financing, as well as the pros and cons of each. (more…)
The internet is the most revolutionary tool that business owners have ever been given access to. In 2012, worldwide e-commerce sales hit $1.06 trillion. Forecasts for 2018 are already predicting more than a 50 percent increase in these numbers
However, with so many great companies vying for visibility on the net, it’s unsurprising that innovation equates success online. Due to this, one of the most effective tools has been employing the use of a blog. (more…)