How to Build a Solid Sales Team

It can feel odd hiring a sales team after you start your business. You were probably the only salesperson for the first few years of your company’s life, and giving up such an important responsibility can be jarring. However, if you want your business to succeed, you have to learn how to delegate and grow. Sales Team Actually having a sales team is very different than doing sales yourself. You need to trust them, and their skills, implicitly, even if how they sell is different from how you sold. With that in mind, when you first begin to hire and train your sales staff, remember to…

Look for personability

Friendliness and personability are two of the most important qualities of a successful salesperson. It doesn’t matter if someone has three decades of sales experience – if they’re pushy or irritating while selling, they’re going to lose clients. Sales has changed a lot over the last few years. Cold calling is a wash, and the best way to bring in customers is actually through inbound marketing. Your sales staff has to be able to connect with your customers and talk them through the sale, rather than throw pitch after pitch at them.

Foster cooperation, not competition

Competitions used to be really big on sales floors – I think it went hand-in-hand with cold calls and slick pitches. Since cold calling isn’t exactly fun, management would pit sales staff against one another to inspire and motivate. But there is no quicker way to destroy a work environment than by pitting your employees against each other day after day. If you adopt a ‘never enough’ attitude, you’ll lose some of your best people. By all means, set goals, but make them attainable, and don’t foster the sort of environment that makes people lose sleep because they’re worried about their numbers.

Talk to them regularly

You’d think this was a no-brainer, but a lot of new entrepreneurs forget that building a good sales team isn’t just about hiring the right people. You need to talk with them, train them, and guide them. A survey by Lattice Engines found that 42% of sales reps didn’t feel like they had the right information before making their calls. Your sales team are your people on the front-line. They need to know everything about your service, your clients, and their leads. Otherwise you’re going to lose sales from a lack of preparation; a problem that’s completely avoidable.

Have any more questions about building a sales team? Need any help getting the other parts of your business started? Leave a comment below, or give us a call at 1 (877) 692-6772!

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The 5 Best Social Media Campaigns of 2014 (So Far)

The 5 Best Social Media Campaigns of 2014Social media marketing has proven itself as much more than just a passing fad. A common misconception is that when things go viral, it’s just by accident or some kind of fluke. Granted, there is a little bit of luck at play sometimes but certain firms have got it down to a science where they can really put the odds in their favor. Sometimes it’s about creating a new trend from scratch and making it go viral but other times simply jumping on a bandwagon will do more than enough to raise a lot of exposure for your campaign. Let’s take a look at some of the very best social media campaigns of 2014 (so far) and why they were so successful.

#GiveGregaHoliday

Here’s an example of a company seizing the opportunity when something goes viral by accident. If this was planned from the very start, it would have been incredibly clever and a brilliant way to get attention. Part of me wants to believe that this happened organically, but the cynic in my head says it was staged. In either case, the result is still the same.

TrekAmerica is a company that specializes in putting together adventure holiday packages. When one of their employees named Greg sent in a vacation request, he accidently CC’d every member of the company’s 3500 staff rather than just sending it to his manager. This resulted in the hashtag #GiveGregaHoliday taking off, and the company responded by giving Greg a trip to Las Vegas and including the hashtag #GregGotTheHoliday. The result here was exposure, and this campaign worked because most people can relate to wanting a little time off, and everyone loves an underdog story of an employee being treated right by their bosses.

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The Dog Days of Summer: What Small Business Owners Need to Know About Bringing Pets to Work

The Dog Days of Summer: What Small Business Owners Need to Know About Bringing Pets to WorkIn ancient times, when the night sky was not obscured by artificial lights and smog, cultures in different parts of the world discovered images in the sky by connecting the dots of stars through constellations. They saw bears, (Ursa Major and Ursa Minor), twins, (Gemini), a bull, (Taurus), and others, including dogs, (Canis Major and Canis Minor). The brightest of the stars in Canis Major (the big dog) is Sirius, which is also the brightest star in the night sky.

In the summer, Sirius, the “dog star,” rises and sets in conjunction with the sun. The ancients believed that its heat added to the heat of the sun, creating a stretch of hot and sultry weather. They named this period of time, from 20 days before the conjunction to 20 days after, “dog days.” While this varies somewhat with latitude, today, the dog days occur during the period between mid-July and the end of August.

A different sort of dog days is happening in the workplace. Almost 20% of companies in the United States allow their employees to bring their dogs to work. Many of these are small start-up companies who recognize the need for a flexible work environment or tech firms that seek to capture the interest of prospective employees or to better retain current employees. Some of the benefits they cite for allowing pets in the office are increased staff morale and worker productivity, decreased absenteeism and levels of stress, and greater camaraderie among employees.

Personally, I am all for dogs at work, though I realize it is not for everyone, nor appropriate for every type of business. If you are seriously considering it, be sure to develop and communicate throughout your entire organization a clear policy with guidelines and expectations. Most of the rules will be common sense, but more importantly they will ensure everyone’s comfort and safety.

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ABCs of Small Business Industry: A is for Agriculture

ABCs of Small Business Industry: A is for AgricultureWelcome to the ABCs of Small Business Industry here on our MyCorp blog! In case you’re just tuning in to join us, each week we’ll be looking into a different industry to see what all you need to get started therein, the types of entities most popular within said industries to form, and the overall job outlook to determine if it’s going to be sustainable to you and your business or not. Last week we kicked off the posts with a look at how to get started in accounting and this week. we’re exploring agriculture and the wide world of food operations, farming, and CSA (community supported agriculture) groups in it!

What do you need to go into the agricultural industry?

Every business is run a little differently than the next, but if you plan on making and/or selling food to the public you must have a food license. This license ensures that the food you’re growing, selling, or making is wholesome and safe for the public to consume and without this type of license in place, your business could face serious consequences. Additional licenses to know about include the retail food license (for businesses selling food directly to the customer) and a food processing plant license (for wholesale use, meaning you can sell not only to the customer but to major grocery store chains and online). There are several rules in place for anyone in food operations to keep in mind before they can receive their license so be sure you meet all the requirements and personnel standards.

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6 Leadership Lessons We All Learned in Kindergarten

6 Leadership Lessons We All Learned in KindergartenIt might be an overstatement to say we learned everything we needed to know in kindergarten, but it’s not far from the truth either. We did pick up some valuable skills in that tender phase of life, like sharing our blocks and saying you’re sorry when someone’s feelings got hurt. Here in the adult world, some of these universal, yet oft-forgotten, truths can still improve our daily lives and those of our employees if we continue to practice them in the workplace.

1) Share.

Sharing sounds like childish, but it’s actually a complex concept. It requires an understanding of empathy and compassion, seeing the needs of others and responding accordingly. Stable leaders have a natural instinct for practicing these traits in the workplace, and when you show your team that you care, it harbors a sense of trust and stability that improves both morale and productivity.

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Experts Weigh In: How I Think Outside of the Cubicle

Experts Weigh In: How I Think Outside of the CubicleAh, summertime. Warm days filled with plenty of sunnin’ and funnin’… but you’re marooned at your computer in the office while seemingly everyone else in the world is outside having the time of their lives. If you feel like it’s time to shake things up this summer at the workplace, take the advice of these 17 entrepreneurial pros to step away from the cubicle and get the team hiking, biking, and zip-lining!

1) “At Clarke, we have garden plots on the campus for people to grow their own veggies as snacks. People line up for the chance to weed, water, and more! We have a day of giving, where we go out as a company and do things like harvest heirloom seeds and work in soup kitchens. We just began the process of converting our campus to having a natural prairie walking path one open to the community as well.”

- Laura McGowan, The McGowan Group

2) “We’re a virtual company so we get 100% of our work done from home and encourage our full-time employees (60+ people) to get up and moving out of their home offices. This summer, our Co-Founder Dennis Najjar instituted the 150 Mile Challenge, challenging employees to walk 150 miles over the course of the summer and rewarding those who complete it with $150 prize. The challenge runs from May 1st to August 31st and nearly half the employees joined in, using FitBits, phone apps and other tracking methods to log their miles. So far we’ve logged more than 2,000 miles! We’ve dubbed it #150ADCMiles!”

- Andrea Boccard, Marketing Manager, AccountingDepartment.com, LLC 

3) “Employees of The Guardian Life Insurance Company of America (Guardian), one of the nation’s largest mutual life insurers and a leading provider of employee benefits, hosted a flash event on June 11 to show support for The New York City Police Museum (NYCPM), which, like Guardian, was displaced from its home following the devastating effects of Hurricane Sandy. However, unlike Guardian, the Museum has yet to return to its home at Old Slip due to the extent of the storm-related damages. Over 100 Guardian employees performed a dance routine at Old Slip Park (adjacent to The NYCPM’s permanent home at 100 Old Slip) for about 3-4 minutes, then quickly dispersed. The official video can be viewed on YouTube here.”

- Ana Sandoval, Manager, Media Relations, The Guardian Life Insurance Company

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5 Items Business Owners Must Include on Their To-Do List

5 Items Business Owners Must Include on Their To-Do ListStarting up a new business takes a lot of proverbial blood, sweat and tears. From the most basic tasks like choosing what products you will sell and a company name to more complex decisions like how you’ll handle payments and if it’s a good idea to hire your Uncle Bob as manager, it’s a time-consuming and even stressful process. For people who are getting their new business ducks in a row, the following to-do list can help streamline and simplify the entire process.

Register Your Business Name

Have done your homework to make sure your new business name is not shared by anyone else? A business name availability check can find out if your business name is currently being used and can help you avoid spending money branding a name that you cannot adopt. The free, non-binding business name search is simple—the form requires information including your contact information, business name and state. After you have secured your name, you can move forward by filing your Articles of Incorporation with your state or regulatory agency. Each set of Articles of Incorporation forms and fees differ from state to state; follow these four steps to make the filing process quick and seamless. For more on name search and business and trademark information, visit the Learning Center and click “Business Name.”

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4 Surefire Ways to Improve Team Efficiency

4 Surefire Ways to Improve Team EfficiencyOn a regular basis, you probably know by heart that team spirit is very important and that your employees need to come together as a team in order to be successful in whatever branch of business you may be. Even when job applicants submit in a resume, they’re always careful to include a mention that they’re team players and consider what they can bring to the business to be imperative to the team’s overall success. But simply being supportive within a team is not enough. You also need to be able to step up and take all the necessary steps to make the team efficient. Every team has many members and personality types and leading and managing this kind of team isn’t easy to do either. If you want to be successful, you need to inspire your team to reach that point along with you.

Know how to put the team together.

How do you know what kinds of people will best work with you and what characteristics you need to have on board to help out? You can’t compose a team consisting solely of just managers – everyone would be fighting each other to take the reins of the project at all times! If you aren’t even sure of what you should be doing within a team, try taking a test with Belbin.com to find out more about what role is perfect for you and then give the same test to your employees to take for themselves too. You may know your employees well enough already to ensure you don’t need to take this kind of test, but be sure to note that when you assemble the team everyone is able and willing to work together to meet the same goal.

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ABCs of Small Business Industry: A is for Accounting

Here at MyCorp, we love talking about small business, as the sheer variety of small businesses available to start up is simply astounding. There is no, one, ubiquitous small business industry. Retailers, lawyers, restaurateurs, accountants – nearly every profession can be spun into a business!

With that in mind, we’re bringing you the ABCs of Small Business Industry as our latest post series on our blog. Over the next few months, we’ll be looking at the major industries that make up the small business world, taking a look at the different types of businesses, and helping people within these various industries start their own companies.

Without further ado, we present the first in what we hope will be an educational and enjoyable series – A is for Accounting.

Accountant

What do you need to create your own accounting practice?

First, you need to be licensed. A Certified Public Accountant has to pass a Uniform CPA exam, and you can’t legally offer your services as an accountant without some sort of credentialing. Licensing and certification will also vary state-to-state, so make sure you research what your state requires of an accountant before you open up your practice. If all of your ducks are in a row, opening up your own firm is like opening any other small business. You need a DBA name, and you have to apply for all of your local/state business and operating licenses. You should also have some sort of professional liability insurance, just to protect yourself, and if you hire anyone or bring on a partner, you’ll need an Employer Identification Number (EIN).

Once all of that is taken care of you’ll have a sole-proprietorship, or a partnership if you have a partner. However, this type of business can leave you personally liable for any debt resulting from lawsuits, debt, or negligence and it’s a good idea to consider forming a separate business entity.

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Business Basics – Cross-Blogging

Content marketing is amazing. Studies have found that inbound and content marketing cost 62% less than traditional marketing, and yet brings in three-times as many leads. If you don’t blog, you’re missing out on a huge marketing opportunity, and a great chance to network. Over the last year or so, we’ve really amped up our cross-blogging, and we’ve seen some amazing results. New markets have opened up, our web presence has never been bigger, and we’ve made some great new partners. cross-blogging

But, in finding new partners to blog with, we’ve noticed that some businesses don’t know the first thing about cross-blogging. So to help those of you experimenting with inbound marketing out, here are a few tips on how to make your cross-blogging experience positive and rewarding.

Make suggestions and share ideas

Some of the best articles we’ve ever written have come from ideas brainstormed with our cross-blogging partners. However, entrepreneurs can be a little skittish when it comes to sharing ideas. Now when a business is built on an idea, guarding it makes a lot of sense, but if that idea is nothing more than a possible topic for an 800-word article, you don’t have to treat it like a trade secret. So feel free to pitch ideas with your partners, and build off of each other’s suggestions. A major part of cross-blogging is networking. You want to forge a strong, working relationship with the people you partner with, and brainstorming is a great way to do just that.

Keep the relationship light

New bloggers sometimes get a bit overly zealous when contributing or accepting a post. Before anything is written, they want a thirty-page contract filled out in triplicate and faxed to their attorney’s office. Remember, you aren’t sharing revenue or starting a business together. You’re cross-blogging. A few simple requests like ‘don’t plagiarize’ and ‘don’t publish this somewhere else’ are really all that you need.

Don’t ask your partner to do all the work

We feel like this should go without saying, but we’ve had way, waytoo many potential partners ask us to just write the post for them. There’s no quicker way to ruin this networking and marketing opportunity than by shirking all of your responsibility and expecting someone else to pick up the slack. Treat others the way you want to be treated. Would you want a crummy, hastily written article, riddled with spelling and grammar errors on your blog? We doubt it. Any articles you send to your partner should be insightful, unique, and engaging, and you should expect the same of them. That way no one feels slighted, and your new partnership starts off right. 

Interested in contributing a guest post? We’d love to talk to you! Click here to read our author guidelines, pitch an idea, and get in contact with our social media team.

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