With the rise of online shopping, old school franchised brick and mortar retail shops are finding themselves increasingly outmatched. Fortunately, this (and perhaps the hipster counterculture) has seen to a new appreciation for small businesses that appeal to a different audience for a different reason, like local coffee shops, barbershops, hole-in-the-wall restaurants, little bookstores, and small import stores that were until recently only frequented by homesick immigrants and refugees.
So what exactly attracts this new type of consumer and what are they looking for?
The answer, of course, is atmosphere. People today, more than any other time, want to travel, to experience new things, escape from everyday life and get away from the soul-crushing mundanity of their desk jobs, even if it’s just for a half hour. The millennial generation was raised with the idea that they could achieve whatever they want, and the realization that this isn’t going to happen has created a market for escape. There are, however, companies that want to help be a part of helping their consumers go on a mini vacation with their stores. One of the main ways they do this is by designing their establishments in a way that helps capitalize on that need for young people to escape.
Creating Your Atmosphere
Decide What You Want Your Space To Be – Your business needs to have a certain amount of character, and that character comes from you, the entrepreneur. Merely attempting to cater to your perceived customer will give you and your business a soulless, faceless, ‘90s shop atmosphere. What is your vision?