By Felicia Baratz
Appearance may not be everything, but it counts for a great deal, and presenting a professional image is important for any business. If your office needs some sprucing up, some effective remodeling basics can be done without spending a bundle. Whether it’s flooring, painting or reorganizing, a do-it-yourself approach can allow you to do exactly what you want and within your budget.
Some simple remodeling projects can be done without professional help. Following are some of the ways you can improve your office environment without spending a fortune.
When you think of great logos, companies like Nike, Target, Apple, Microsoft, Volkswagen, and Starbucks come to mind. While most of these brands have altered their logo over the years, they have all succeeded in creating logos that are instantly recognizable and carry the meaning of their brand well. As part of our small business marketing efforts, we all want to achieve standout branding. Creating a strong logo has the power to do just that. To create a logo with long lasting staying power and impact requires initiative and planning; it’s not just something you throw together on a whim. Before you begin making your company logo, keep the following key areas in mind.
Longevity and relevance. The goal of your company logo is create something that will be recognizable and represent your brand in a positive way for a long time and be marketable on a variety of levels. Brands will change their logos as the business evolves but the memorable ones generally preserve some of the same elements of the original logo design.
Like most small business owners, you are undoubtedly familiar with the nagging desire to be everywhere all at once where your business is concerned. Even if you are secure with the trust you have in the crackerjack team you employ, there is nothing quite like increasing that sense of safety with a security system in place.
Historically, traditional security systems have required investments that can often be a deal breaker for a small business owner, and as a result, the business is forced to go without. Hiring and paying for a monthly service to set up their cameras and monitor suspicious activity is simply beyond the reach of many small companies. Continue reading
Written by MycroBurst.com’s Marketing Coordinator, Jessica Kornfeind
Starting and maintaining a business, no matter the size, is a lot of work and can be quite expensive and finding the right tools and processes that are both cost and time effective can be challenging. Through careful research, I’ve found a few online tools along the way that are easy to use, quick and produce great results. Here are my five favorite online tools, and best of all, most are free! Continue reading