In the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website or not. These days it’s rare to find a business of any size without its own website and the rise of the social media has brought with it a new way to engage with existing and potential new customers. Make social work for you by using these 7 tips to take your business from a good online presence to a great one!
1. Spread brand awareness
According to research from the Pew Research Center, 73% of online adults now use at least one social media site. Facebook remains the undisputed leader with almost one and a quarter billion monthly users – more than 1 in 6 of the global population. Other sites like Twitter and Instagram are also huge and 42% of adults online now use multiple social networking platforms. A social media marketing campaign or presence offers the potential customer to reach a vast new audience across a range of demographics and expand your customer base.
As the owner of a small business, you know what it’s like to have a lot on your plate. Some days, it may feel as if you need a small army in place just to keep up with the way you need to market and brand yourself – not to mention making a profit and paying attention to your customers! Well, I’ve got a secret to share with you: you don’t need an army. All you need is a thirst for knowledge. The trick is to stay on top of trends and when things move, move with them!
Working in the marketing industry, I’ve come to understand that it is never about one thing or the other, it is about how all of the pieces of the puzzle come together to form the big picture. Ten years ago, your business might have gotten by with some television commercials and perhaps an advertisement or two in your local newspaper, but times have changed – how can you compete and stay on top today?
If you don’t know what Pinterest is, you aren’t doing a very good job with your marketing strategy. Pinterest is the fastest-growing site to hit the 10 million users mark in history, and it is responsible for generating more referral traffic than Twitter, Google+ and LinkedIn combined. Pinterest is bringing businesses big results, and as a free site, Pinterest is a powerful tool that small businesses cannot afford to overlook or to mismanage.
Using Pinterest to its full potential can help you to get significantly more traffic to your site and more exposure for your brand, potentially helping you take your small business to the next level. Here’s what you need to know about how to start using Pinterest and getting results:
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Working for yourself is great, but at some point you’re going to miss the chance to talk to people who understand what you’re going through. If you don’t have a community to commiserate with occasionally, you can start feeling alone in your ventures.
While it may seem a little strange, you actually want to hang out with your competitors. Why in the world would you ever want to do that? Because, more than anyone else, they understand what we go through everyday. In the end, making nice with your colleagues can help spur friendly competition and keep everybody sane.
Not sure how to go about getting everybody together? Here are some ideas.