How to Determine Your Home Office Qualifies for a Tax Deduction

What are your tax obligations as an independent contractor?

Over the past couple of years, controversy rose around independent contractors. The line between employee and independent contractor has thinned, and many are confused over how workers should be classified. In general, the independent contractor is considered to self-employed, and the company is their client. This means that there are some vast differences between the tax obligations for independent contractors and employees.

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How Voice-Over Recording Can Help Your Business

What’s the Easiest Way to Resolve Work ConflictsEvery day around the globe, firms and corporations rise to the top or sink to the bottom.  Such rises and falls are attributed not only to external factors but also to the successful or unsuccessful implementation of business plans and to the strategies, marketing goals, estimations and forecasts established by these corporations.  Successful marketing goals and strategies that help companies rise rather than fall choose the right media services that will boost the company’s exposure on the proper media platforms. In search of these services, businesses are finding useful tools and resources to reach wider audiences in many different languages, and one of those primary tools is voice-over recording. (more…)

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LinkedIn Series Part 4: Understanding Analytics

The trend of big data has led to the rise of social media platforms handing their consumers Why Infographics Still Workanalytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.

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What Do You Look For In An Intern?

Although internships are not necessarily a new idea, their rise as an essential part of the girl_in_class_studentcollege kid’s life has only occurred in the last decade or so. Employers set out every year for a new batch of interns, each with their own set of requirements. From talking to my own college intern, I can tell you that most students her age don’t have a great grasp on the specific characteristics employers look for in an intern. The issue arises because many consider interns to be their own class of employee that has very different expectations than the rest of the company. We asked some experts on what exactly they look for in an intern and, as to be expected, the results were all over the board.

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LinkedIn Series Part 3: Paid Advertising

LinkedIn is a very effective medium to increase customer acquisition, especially in the Close up shot of entering credit card number to make a purchase onlineBusiness to Business market.  But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.

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LinkedIn Series Part 2: Attracting a Base Organically

So you are all set up with a personal profile and company page, and now you want to 7 Ways Social Media Can Take Your Business from Good to Greatattract your target audience. There are a couple of different ways to go about creating content, but the most important thing to remember is to give before asking. Whether it’s contributing to your own groups, your friends’ groups, or your company page, very little of your content should be conversion based. Nobody wants to follow someone who only takes and never gives.

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Should You Hire A Social Media Pro?

touchscreen interfaceSocial media has become a critical aspect of every successful business. It allows a more direct and casual form of interaction with customers and enables real-time updates on products, information and services. Social media outlets like Facebook, Twitter and Instagram aren’t just something we do on occasion; they’re woven into the very fabric of our lives.

Social media can make or break a business, especially one that’s just starting out. By now, nearly every business entity has a position that is responsible for social media management. And while you may wonder who will be a good fit for such a position, there’s another question you may want to ask yourself: should I hire someone in-house, or should I look for a social media pro?

There are many things to consider when deciding who will handle social media duties for your company. Let’s take a look at the pros and cons of both options. (more…)

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