In the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website or not. These days it’s rare to find a business of any size without its own website and the rise of the social media has brought with it a new way to engage with existing and potential new customers. Make social work for you by using these 7 tips to take your business from a good online presence to a great one!
1. Spread brand awareness
According to research from the Pew Research Center, 73% of online adults now use at least one social media site. Facebook remains the undisputed leader with almost one and a quarter billion monthly users – more than 1 in 6 of the global population. Other sites like Twitter and Instagram are also huge and 42% of adults online now use multiple social networking platforms. A social media marketing campaign or presence offers the potential customer to reach a vast new audience across a range of demographics and expand your customer base.
In a world where people can engage with each other at the click of a mouse, or tap of a Smartphone, engagement has become a huge factor when it comes to the success of a business. So how do you make sure you’re engaging your customers at the best of your ability? Continue reading
As the owner of a small business, you know what it’s like to have a lot on your plate. Some days, it may feel as if you need a small army in place just to keep up with the way you need to market and brand yourself – not to mention making a profit and paying attention to your customers! Well, I’ve got a secret to share with you: you don’t need an army. All you need is a thirst for knowledge. The trick is to stay on top of trends and when things move, move with them!
Working in the marketing industry, I’ve come to understand that it is never about one thing or the other, it is about how all of the pieces of the puzzle come together to form the big picture. Ten years ago, your business might have gotten by with some television commercials and perhaps an advertisement or two in your local newspaper, but times have changed – how can you compete and stay on top today?
Every business engages with Halloween in their own way. Some places dress up, some write relentlessly on the topic for an entire week, and some actually use the holiday to promote themselves. Thanks to social networking keeping us all in the loop online, a lot of businesses have found it incredibly easy to connect with their customers at a much more personal level by simultaneously celebrating Halloween with their customer base and promoting their brand. It seems like the amount of promotions that come up grows every year, but here are our top three Halloween related promotions for 2011: Continue reading
MyCorporation welcomes back Wpromote for it’s second round as an Awesome Affiliate. Their contribution this week happens to coincide perfectly with it being national social media week! Check out Wpromote’s take on Facebook advertising:
With more than 750 Million global users, Facebook is easily the most engaged website on the Internet. With the precise targeting abilities that come with Facebook advertising, businesses should no longer sit on the sidelines when it comes to social media marketing. In order to stay competitive in today’s fast growing social world, Facebook advertising campaigns are a necessary supplement to traditional advertising campaigns. Continue reading
MyCorporation has so many Awesome companies that we are Affiliated with. In our field of company assistance, we have the pleasure of watching all of our affiliates blossom into the companies we know they can be. In this segment of Awesome Affiliates, Company.com (a new social networking site) managed by Kevin Sasser, will be highlighted.
Sum up the function of Company.com.
Company.com is a commercial networking site designed specifically to enable businesses to promote their products and services, find new customers, and build a professional network. In short, Company.com is a platform that enables small to mid-sized businesses make money, save money, and find money. Continue reading
Welcome to March, the month of… nothing really. The year always starts out with so much promise, so much enthusiasm! Then fast forward three months and you’re missing the holidays already and summer just can’t come fast enough. In case this has been your attitude lately, cheer up! The truth is that the economy is looking better and better as the days pass and consumer spending is increasing as a result. This means that businesses of all kinds are finding themselves with more customers and more profit. Many businesses aren’t necessarily feeling the improvements yet but 2011 is predicted to be one step further on the road to economic recovery. Here are some forecasts that economists and analysts alike are making about the economy and finances in 2011. Also included are some tips on how to make the improvements we are seeing work for you. Continue reading
Social networking sites can be a great took for entrepreneurs looking to advertise their businesses. However, using these sites can also backfire. With so many small businesses using social networking sites such as “Facebook” and “Twitter,” the quantity of advertising is overwhelming. In order to use these sites successfully, business owners must create a strong presence within the networking community. Here are six tips to remember when using social networking sites.
1. Don’t bite off more than you can chew.
Make sure that you understand the site you are choosing to use, and remember that each site is unique. Time is valuable, especially when small businesses are concerned, and it should not be used constantly updating dozens of social networking sites. Pick those that you understand and invest your time accordingly. Continue reading