Categories: FinanceMarketing

Hot Topics: Small Biz Marketing and Accountant

While your business may be in the idea or infant stage, it never hurts to keep an eye looking forward. There are so many facets of business to worry about, it can cause confusion or even decision paralysis. Don’t let this happen. Try to take each issue separately as to not become overwhelmed.

Effective marketing is a hurdle entrepreneurs often struggle with. Each entrepreneur dreams of one day having a strong marketing reputation such as companies like Nike and Apple whose marketing has been key to their success. Smaller companies though, must focus on strategies that fit their resources and adapt to their customer base. So though you may be well on your way to being the next Apple, make sure you market your company in a way that is best for you on the business level that currently fits you.

Finding a good accountant can be important as your business grows. Certain accountants have special credentials and their utility should not be overlooked when making important financial decisions. Look through MyCorporation’s CPA Directory partner under the “Professional Guidance” portion of our partner page ( Https://www.mycorporation.com/partners/ ) to help make the right choice of accountant for your specific business needs.

Take a look at this article for some quick advice on these two hot topics and continued success from the MyCorp Staff!

Https://www.latimes.com/business/la-fi-smallbiz-qa-20100628,0,1562411.story

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

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