Trademark and Copyright

Take Your Business to the Next Level: Apply for a Trademark!

After starting your business and establishing your initial customers to reach out to, it may seem like there isn’t much to do except wait for the customers to come rolling in. On the contrary, this is the perfect time to start your business down the course for success! One of the most important (and easiest) ways to do this is to register for a trademark for you business name, product name, logo, or company slogan. In comparison to the number of people who open up businesses each year, not many people take advantage of this step but it can really save you in the end. The benefits of registering a trademark for your company name and/or product are twofold: protection of your business and brand recognition.

First, trademark registration provides protection to the company you have worked so hard to create. All the time and energy spent making sure that you are the best can be wasted if a similarly named company moves into your neighborhood and starts operating poorly. Consumers may then start confusing your company with theirs which is great for them, bad for you. Registering a trademark protects you from this scenario by deterring other entrepreneurs from using your company name and also provides a method of legal recourse for those situations when another company starts using your name anyway.

The second benefit of registering a trademark is to promote brand recognition. If you think of all the products and company names you encounter every day, many of those products are registered trademarks. “Branding” is vital to a company, especially for advertising and consumer recognition. Registered trademarks provide a national, and even sometimes international, license for use of your company and/or product name. This allows for uniform advertising on a national level that promotes name recognition anywhere you advertise. Consumers from California to New York that search for your product online or hear about your company will associate that name with your company only; a very valuable tool for increasing your company’s business.

After you’ve worked to bring your business idea to life, protecting it becomes important. One way to do that is through the use of trademarks. Companies with similar names or offering similar products can steal customers away or negatively impact your reputation. Registering your business name and product protects against this scenario and allows you to be a unique company, saving you from consumer confusion and promoting your brand wherever you want to operate.

Deborah Sweeney

Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With extensive experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits of incorporation and trademark registration. Education: Deborah received her Juris Doctor and Master of Business Administration degrees from Pepperdine University, and has served as an adjunct professor at the University of West Los Angeles and San Fernando School of Law in corporate and intellectual property law. Experience: After becoming a partner at LA-based law firm, Michel & Robinson, she became an in-house attorney for MyCorporation, formerly a division in Intuit. She took the company private in 2009 and after 10 years of entrepreneurship sold the company to Deluxe Corporation. Deborah is also well-recognized for her written work online as a contributing writer with some of the top business and entrepreneurial blogging sites including Forbes, Business Insider, SCORE, and Fox Business, among others. Fun facts/Other pursuits: Originally from Southern California, Deborah enjoys spending time with her husband and two sons, Benjamin and Christopher, and practicing Pilates. Deborah believes in the importance of family and credits the entrepreneurial business model for giving her the flexibility to enjoy both a career and motherhood. Deborah, and MyCorporation, have previously been honored by the San Fernando Valley Business Journal’s List of the Valley’s Largest Women-Owned Businesses in 2012. MyCorporation received the Stevie Award for Best Women-Owned Business in 2011.

Recent Posts

How to Get Scrappy: Creative Strategies for Business Success

When the economy isn’t doing as well as you’d like, you lose a client or…

1 week ago

5 Ways Social Media Helps You Run Your Business

Social media is one of the biggest topics in business. It seems like every day…

3 weeks ago

What Customer Service Means to MyCorporation

At MyCorporation, customer service is our biggest difference maker. Since we started the business, it’s…

1 month ago

5 Mistakes that can Haunt Your Business

It’s that time of year again! Haunted houses, ghosts, goblins, trick or treating, scary movies.…

1 month ago

What Back to School and Other Seasonality Means for Your Business

Kids are back in school, parents are back at work full time, and you’re wondering…

2 months ago

What is BOI and Why Is It Important to You?

If you’re a business owner, you’ve likely heard about BOI in the last two years…

2 months ago