Creating a business logo is an exciting moment in a startup’s lifecycle. Your logo acts as the visual ambassador of your brand. Customers will be…
Choosing a business name may be more complicated than you think. If you accidentally select a name that's too similar to another company, the company…
Do you know the difference between a DBA and a trademark? It’s not uncommon for entrepreneurs to confuse the two terms. However, each has a…
What do an eye-catching logo, a non-fiction book written by an influential person, and a newly developed search engine all have in common? These are…
Visual content is a huge part of the online world; in many cases, it’s considerably more influential than the text that accompanies it. Take the…
Starting a business is often an exercise in trying to stay above that red line from month-to-month until the dust settles. It's no wonder many…
Entrepreneurs are always going to be protective of their business's name. After all, this is the name under which all of the goodwill and branding…
Black Eyed Peas frontman will.i.am wasn’t singing “Happy” when he sought legal action against Oscar-nominated music producer Pharrell Williams. Will.i.am accused his fellow musician of…
Protecting your intellectual property is a vital part of protecting your business. Your intellectual property will essentially define your brand - the very element of…
Most business owners realize that the marketing slogans, logos, and other trademarks and service marks used by their company are extremely valuable commodities. The amount…